The Ecommerce Playbook Podcast

Hosted ByTaylor Holiday & Richard Gaffin

2020 transformed the world of ecommerce forever. For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain. So how do you navigate this dangerous new reality? No matter how you do it, you’d better not do it alone. That’s where the Ecommerce Playbook Podcast comes in — join Common Thread Collective’s Taylor Holiday & Richard Gaffin as they bring you guiding insights from across CTC’s portfolio of growing DTC businesses. Whether you need a clear view on the macro issues affecting the world.

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The Ecommerce Playbook | 14 Days, $1.28M: We CRUSHED Our Million-Dollar Challenge!

July 17, 2025 The Ecommerce Playbook Podcast 00:24:16
The Ecommerce Playbook Podcast
The Ecommerce Playbook Podcast
The Ecommerce Playbook | 14 Days, $1.28M: We CRUSHED Our Million-Dollar Challenge!
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Can you turn 14 days into $1.28 million? We did—and we’re breaking down exactly how we crushed our million-dollar challenge!

In this episode, join Richard and Luke as they unpack the intense 14-day journey that led to massive revenue success. 

You’ll learn:

  • How we strategically turned a critical marketing moment into explosive growth.

  • The day-by-day breakdown of how we overcame a nearly half-million-dollar gap in just four days.

  • Why forecasting, clarity, and a well-engineered brand collaboration were game-changers.

Whether you’re a marketer, brand owner, or entrepreneur, you’ll gain powerful insights into the systems and strategies behind generating massive revenue spikes on tight deadlines.

Show Notes:

  • The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm