The Ecommerce Playbook Podcast

Hosted ByTaylor Holiday & Richard Gaffin

2020 transformed the world of ecommerce forever. For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain. So how do you navigate this dangerous new reality? No matter how you do it, you’d better not do it alone. That’s where the Ecommerce Playbook Podcast comes in — join Common Thread Collective’s Taylor Holiday & Richard Gaffin as they bring you guiding insights from across CTC’s portfolio of growing DTC businesses. Whether you need a clear view on the macro issues affecting the world.

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The Ecommerce Playbook | Is Ecommerce Finally Rebounding? Here’s What the Data Says.

October 30, 2025 The Ecommerce Playbook Podcast 00:22:11
The Ecommerce Playbook Podcast
The Ecommerce Playbook Podcast
The Ecommerce Playbook | Is Ecommerce Finally Rebounding? Here’s What the Data Says.
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After months of mixed signals, new data from the DTC Index shows ecommerce revenue is up 10% year over year — but consumer confidence is heading in the opposite direction.

In this episode, host Richard sits down with Steve, CTC’s Chief Data Scientist, to unpack what’s really happening in the numbers. They dig into the latest data from our DTC Index and Consumer Confidence Index, exploring:

  • Why returning customers are driving growth this fall

  • The strange disconnect between economic sentiment and spending behavior

  • How to use consumer confidence data to forecast your spending power

  • What this all means for your Black Friday and 2026 planning

If you’re an ecommerce operator or growth strategist trying to separate signal from noise this holiday season, this one’s for you.

Show Notes: