The Ecommerce Playbook Podcast

Hosted ByTaylor Holiday & Richard Gaffin

2020 transformed the world of ecommerce forever. For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain. So how do you navigate this dangerous new reality? No matter how you do it, you’d better not do it alone. That’s where the Ecommerce Playbook Podcast comes in — join Common Thread Collective’s Taylor Holiday & Richard Gaffin as they bring you guiding insights from across CTC’s portfolio of growing DTC businesses. Whether you need a clear view on the macro issues affecting the world.

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The Ecommerce Playbook | DTC Hotline: How would you identify and fill your Q4 revenue gaps?

October 24, 2025 The Ecommerce Playbook Podcast 00:30:25
The Ecommerce Playbook Podcast
The Ecommerce Playbook Podcast
The Ecommerce Playbook | DTC Hotline: How would you identify and fill your Q4 revenue gaps?
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This is a special Friday episode feature of CTC’s DTC Hotline:

Most brands talk about hitting their Q4 goals — but few have a system to identify and close revenue gaps before they happen.

In this episode of The DTC Hotline, Tony, Luke, and Richard break down how to spot and fill revenue shortfalls during the holidays, using the same daily frameworks CTC applies across top DTC brands.

They’ll walk through:

  • How to pinpoint whether your gap is in new or returning customers
  • The daily cadence CTC uses to track and close gaps in real time
  • When to deploy incrementality tests and channel expansion (like AppLovin) to recover missed revenue
  • Why every forecast should translate into specific daily actions
  • And how to think in “units of growth” — the building blocks of hitting your Q4 target

If you’ve ever wondered how to turn missed forecasts into closed gaps — this episode is your blueprint.

Call or text the DTC Hotline: 866-DTC-2263 (866-382-2263)

Ask your burning eComm questions and we might answer them live on air.

Show Notes:

Whether you’re running paid ads on Meta, Google, or TikTok, FERMÀT can help you increase your conversion rates without touching your website.

 https://www.fermatcommerce.com/ctc

Explore the Prophit System:

https://www.prophitsystem.com

The DTC Hotline mailbag is open — email us at podcast@commonthreadco.com to ask your eCom questions.