The Ecommerce Playbook Podcast

Hosted ByTaylor Holiday & Richard Gaffin

2020 transformed the world of ecommerce forever. For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain. So how do you navigate this dangerous new reality? No matter how you do it, you’d better not do it alone. That’s where the Ecommerce Playbook Podcast comes in — join Common Thread Collective’s Taylor Holiday & Richard Gaffin as they bring you guiding insights from across CTC’s portfolio of growing DTC businesses. Whether you need a clear view on the macro issues affecting the world.

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The Ecommerce Playbook | The Marketing Calendar Is Your Real Revenue Model

December 11, 2025 The Ecommerce Playbook Podcast 00:35:51
The Ecommerce Playbook Podcast
The Ecommerce Playbook Podcast
The Ecommerce Playbook | The Marketing Calendar Is Your Real Revenue Model
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In this episode of the Podcast, Richard and Luke break down the uncomfortable truth most brands ignore: your marketing calendar not your spreadsheet—is the real driver of revenue. We walk through why forecasts consistently miss, how spending power actually shifts month to month, and the system top DTC brands use to tie marketing actions directly to revenue outcomes.

You’ll learn how to:

  • Build forecasts rooted in real marketing behavior

  • Use spending power and event effect models to predict revenue accurately

  • Diagnose why actuals diverge from plan (and what actions to take next)

  • Align finance and marketing so both teams finally speak the same language

If you want predictable revenue, tighter forecasts, and a clearer view of how marketing really moves the business, this episode is your blueprint.

Show Notes: