Honest Ecommerce

All Episodes

Honest ECommerce | Building a Brand on Repeat Buying Power | Leah Garcia | NULASTIN

On this episode of Honest Ecommerce, we have Leah Garcia. She’s an award-winning media personality and former professional athlete, a member of the EY Entrepreneurial Winning Women™ North American Class, a Titan 100 recipient, and the Founder & CEO of NULASTIN®, a company dedicated to transforming lives through innovative elastin-based haircare.

We talk about investing early in a science-backed idea, learning from infomercial-driven growth, blending legacy service with modern tech, and so much more!

Honest ECommerce

Honest ECommerce | Building a Brand on Repeat Buying Power | Leah Garcia | NULASTIN

00:00 / 00:30:35

Honest ECommerce | Understanding Attribution Before Scaling Spend | Aaron Zagha | Newton Baby

On this episode of Honest Ecommerce, we have Aaron Zagha. He is the Chief Marketing Officer at Newton Baby, the largest D2C company in the baby sleep category. With a background in investment banking and past experience leading international Ecommerce at Teleflora, Aaron brings a data-driven lens to scaling high-trust consumer brands.

We talk about driving sales with offer and positioning, auditing channel mix to unlock growth, measuring performance with GeoLift tests, and so much more!

Honest ECommerce

Honest ECommerce | Understanding Attribution Before Scaling Spend | Aaron Zagha | Newton Baby

00:00 / 00:24:32

Honest ECommerce | Safeguarding Customer Data the Right Way | Donata Stroink-Skillrud | Termageddon | Bonus Episode

On this bonus episode of Honest Ecommerce, we have Donata Stroink-Skillrud. She is an attorney licensed in Illinois, a Certified Information Privacy Professional, and the President of Termageddon, a SaaS platform helping Ecommerce businesses automate privacy compliance through accurate, always-updated website policies.

We talk about turning repetitive legal work into automation, updating policies before laws take effect, staying compliant as privacy laws keep changing, and so much more!

Honest ECommerce

Honest ECommerce | Safeguarding Customer Data the Right Way | Donata Stroink-Skillrud | Termageddon | Bonus Episode

00:00 / 00:21:04

Honest ECommerce | Defining Brand Identity Before Launching New Channels | Jess Berman | BodyBio

On this episode of Honest Ecommerce, we have Jess Berman. She is the Chief Brand Officer and co-owner of BodyBio, a family-owned supplement brand redefining cellular health through practitioner-trusted, science-backed formulas.

We talk about leading growth through transparency and story, defining brand guidelines before scaling online, skipping short-term wins for long-term brand health, and so much more!

Honest ECommerce

Honest ECommerce | Defining Brand Identity Before Launching New Channels | Jess Berman | BodyBio

00:00 / 00:24:43

Honest ECommerce | Listening to Others Without Losing Your Path | Stephanie Moyal | Troop

On this episode of Honest Ecommerce, we have Stephanie Moyal. She is the co-founder of Troop, a wellness brand crafting functional mushroom gummies designed to make brain and body support both approachable and enjoyable. With a background that spans multiple career paths and a turning point sparked by a book on mushrooms, Stephanie turned personal curiosity into a fast-growing DTC business.

We talk about turning personal curiosity into a company, focusing efforts instead of chasing channels, growing stronger through personal challenges, and so much more!

Honest ECommerce

Honest ECommerce | Listening to Others Without Losing Your Path | Stephanie Moyal | Troop

00:00 / 00:26:05

Honest ECommerce | Collecting the Right Data Instead of Waiting for Perfect Data | Sabir Semerkant | GBS | Bonus Ep

On this bonus episode of Honest Ecommerce, we have Sabir Semerkant. He is an Ecommerce expert, growth strategist, and entrepreneur with over 20 years of experience driving more than $1 billion in revenue. Sabir is the founder of Growth by Sabir and has worked with global brands like Canon, Tommy Hilfiger, and Sour Patch Kids. Endorsed by Gary V, Neil Patel, and Matt Higgins (Shark Tank), he specializes in helping DTC brands unlock scalable, sustainable growth through his 8D Method and Rapid 2X framework.

We talk about repositioning your product to fix weak growth, aligning your whole team on brand growth, knowing your numbers without excuses, and so much more!

Honest ECommerce

Honest ECommerce | Collecting the Right Data Instead of Waiting for Perfect Data | Sabir Semerkant | GBS | Bonus Ep

00:00 / 00:51:26

Honest ECommerce | Connecting with Customers Beyond Tools and Dashboards | Aaron Magness | Full Glass Wine Co.

On this episode of Honest Ecommerce, we have Aaron Magness. He is the SVP of Marketing at Full Glass Wine Co., a brand acquisition and management firm focused on operating Direct-to-Consumer wine companies with strong community roots. With over 15 years of experience at high-growth consumer brands, Aaron specializes in scaling marketing across portfolios while building long-term customer value.

We talk about building expert teams in a startup portfolio, scaling DTC through subscription experience, balancing tools with firsthand market knowledge, and so much more!

Honest ECommerce

Honest ECommerce | Connecting with Customers Beyond Tools and Dashboards | Aaron Magness | Full Glass Wine Co.

00:00 / 00:29:44

Honest ECommerce | Turning Brand Values Into Growth Strategy | Julie De Angulo | Bajio Sunglasses

On this episode of Honest Ecommerce, we have Julie De Angulo. She is the VP of Ecommerce and Digital at Bajio Sunglasses, a premium polarized fishing eyewear brand built for anglers who live on the water. With 19 years of experience across home goods, pet supplements, fashion, and accessories, Julie specializes in building full-funnel strategies that scale Ecommerce brands from the ground up.

We talk about launching a DTC channel with zero digital presence, mapping the full customer lifecycle from acquisition to loyalty, translating lens tech into stories that convert, and so much more!

Honest ECommerce

Honest ECommerce | Turning Brand Values Into Growth Strategy | Julie De Angulo | Bajio Sunglasses

00:00 / 00:33:20

Honest ECommerce | Shifting from Reviews to Smarter CRO Tools | Jeremy Horowitz | Because Ventures | Bonus Episode

On this bonus episode of Honest Ecommerce, we have Jeremy Horowitz. He is a Managing Partner at Because Ventures, a private equity search fund that acquires and scales Shopify brands and apps, and also runs Let’s Buy a Biz!, a media brand exploring the behind-the-scenes of Ecommerce M&A.

We talk about analytics as a breakout category, why real CRO starts at $5M+, how loyalty programs and subscriptions are starting to blend together, and so much more!

Honest ECommerce

Honest ECommerce | Shifting from Reviews to Smarter CRO Tools | Jeremy Horowitz | Because Ventures | Bonus Episode

00:00 / 00:27:40

Honest ECommerce | Pivoting to Services to Scale With Your Team | Lucy Jeffrey | Bare Kind Limited

On this episode of Honest Ecommerce, we have Lucy Jeffrey. She is a two-time founder based in the UK. She launched Bare Kind, a bamboo sock company that donates 10% of profits to save endangered animals, and later founded Candid Founders, a YouTube channel and growth agency helping brands scale on the Faire wholesale marketplace.

We talk about why turning off Meta ads actually improved profits, building a service arm around your DTC team, running two businesses at the same time, and so much more!

Honest ECommerce

Honest ECommerce | Pivoting to Services to Scale With Your Team | Lucy Jeffrey | Bare Kind Limited

00:00 / 00:28:27

Honest ECommerce | Creating Demand from a DIY Game Idea | Tyler Simmons | BucketGolf

On this episode of Honest Ecommerce, we have Tyler Simmons, the founder and CEO of Elevate Sports, the makers of BucketGolf, a portable par-3 golf game that started as a backyard idea and grew into a seven-figure brand.

We talk about how Tyler launched with no product experience, why action beats planning early on, the most rewarding parts of building a business from scratch, and so much more!

Honest ECommerce

Honest ECommerce | Creating Demand from a DIY Game Idea | Tyler Simmons | BucketGolf

00:00 / 00:28:29

Honest ECommerce | Defining Success Before Launching Anything | Tim Wilson | facts & feelings | Bonus Episode

On this bonus episode of Honest Ecommerce, we have Tim Wilson, Head of Solutions at facts & feelings and co-host of the Analytics Power Hour podcast. Tim is an experienced analytics leader and the co-author of Analytics the Right Way, with over two decades helping brands turn complex data into clear, actionable strategy.

We talk about why most dashboards fail to drive decisions, how to apply “ladders of evidence” to validate marketing ideas, the overlooked role of human judgment in analytics, and so much more!

Honest ECommerce

Honest ECommerce | Defining Success Before Launching Anything | Tim Wilson | facts & feelings | Bonus Episode

00:00 / 00:35:14

Honest ECommerce | Growing a Brand With Zero Ecommerce Toolkits | Samantha Rose | Endless Commerce

On this episode of Honest Ecommerce, we have Sam Rose, founder of Endless Commerce and managing partner at Hologram Capital. Sam is a multi-exit founder and operator who turned firsthand frustrations with scaling DTC brands into a powerful commerce stack that helps multi-channel brands grow smarter and faster.

We talk about the challenges brands face when growing beyond DTC, acquiring and restructuring distressed but high-potential brands, enabling modern retail infrastructure, and so much more!

Honest ECommerce

Honest ECommerce | Growing a Brand With Zero Ecommerce Toolkits | Samantha Rose | Endless Commerce

00:00 / 00:42:47

Honest ECommerce | Turning a Tree-Planting Mission Into a Global Brand | Derrick Emsley | Tentree

On this episode of Honest Ecommerce, we have Derrick Emsley, Co-founder and CEO of Tentree and Co-founder of Veritree. Derrick is a mission-driven founder who turned a passion for reforestation into a globally recognized apparel brand that plants ten trees for every product sold, nearly 100 million trees and counting.

We talk about building a purpose-led brand from day one, using community and values to scale without paid ads, launching a tech platform to bring transparency to reforestation, and so much more!

Honest ECommerce

Honest ECommerce | Turning a Tree-Planting Mission Into a Global Brand | Derrick Emsley | Tentree

00:00 / 00:30:35

Honest ECommerce | Persistence Powers Long-Term Growth | Celeste Hilling | Skin Authority

On this episode of Honest Ecommerce, we have Celeste Hilling, Founder and CEO of Skin Authority. Celeste is a pioneering leader in skin health technology, combining biotech innovation with direct-to-consumer strategy to deliver immune-boosting skincare that goes beyond surface-level beauty.

We talk about scaling through emotional customer loyalty, why hiring for your blind spots unlocks growth, overcoming early founder self-doubt, and so much more!

Honest ECommerce

Honest ECommerce | Persistence Powers Long-Term Growth | Celeste Hilling | Skin Authority

00:00 / 00:32:45