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Honest ECommerce | Weaving Trust Into Every Customer Experience | Beau Wangtrakuldee | AmorSui

October 13, 2025 Honest ECommerce 00:25:35 0 Comments

On this episode of Honest Ecommerce, we have Beau Wangtrakuldee, a scientist-turned-founder and CEO of AmorSui, a science-backed, clean medical supply brand reimagining products on the frontlines of healthcare and science.

We talk about building comfort and safety into every product, marketing through word-of-mouth momentum, discovering growth through customer feedback, and so much more!

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Honest ECommerce
Honest ECommerce
Honest ECommerce | Weaving Trust Into Every Customer Experience | Beau Wangtrakuldee | AmorSui
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Honest ECommerce | Finding Hidden Opportunities in Customer Behavior | Sam Shames | Embr Labs

September 1, 2025 Honest ECommerce 00:23:06 0 Comments

On this episode of Honest Ecommerce, we have Sam Shames, Co-Founder and Chief Revenue Officer of Embr Labs, the company behind the Embr Wave: an intelligent cooling and warming wristband that’s sold over 200,000 units, generated $50M+ in revenue, and raised $66M in venture funding after starting as an MIT prototyping contest project.

We talk about how experience changes decisions, deciding to sell when demand was clear, understanding the customer segments, and so much more!

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Honest ECommerce
Honest ECommerce
Honest ECommerce | Finding Hidden Opportunities in Customer Behavior | Sam Shames | Embr Labs
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