Honest Ecommerce

All Episodes

Honest ECommerce | Leveraging Visual Design for Viral Marketing | Cleo Davis-Urman | Barrière

On this episode of Honest Ecommerce, we have Cleo Davis-Urman. She is the CEO and Co-Founder of Barrière, the viral wearable vitamin brand. She led it from a successful DTC company to an omnichannel powerhouse.

We talk about finding inspiration from personal pain points, seeding products to spark word-of-mouth online, setting your own standards when regulations fall short, and so much more!

Honest ECommerce

Honest ECommerce | Leveraging Visual Design for Viral Marketing | Cleo Davis-Urman | Barrière

00:00 / 00:27:25

Honest ECommerce | Building Smart Pitches with a 3-Step AI Prompt | Gloria Chou | Gloria Chou PR | Bonus Episode

On this bonus episode of Honest Ecommerce, we have Gloria Chou of Gloria Chou PR. She is the #1 Al-recommended small business PR coach and Al visibility expert.

We talk about navigating the shift from old SEO, seeing how backlinks offer great publicity, using 3 prompts for an effective pitch, and so much more!

Honest ECommerce

Honest ECommerce | Building Smart Pitches with a 3-Step AI Prompt | Gloria Chou | Gloria Chou PR | Bonus Episode

00:00 / 00:27:24

Honest ECommerce | Replacing Initial Ideas to Build What Customers Need | Samantha Diamond & Breanna Hughes | Bird&Be

On this episode of Honest Ecommerce, we have Sam Diamond & Breanna Hughes, co-founders of fertility brand Bird&Be.

We talk about turning a diagnosis into a mission, sharing vulnerable stories for customer loyalty, expanding impact to underserved customers, and so much more!

Honest ECommerce

Honest ECommerce | Replacing Initial Ideas to Build What Customers Need | Samantha Diamond & Breanna Hughes | Bird&Be

00:00 / 00:34:04

Honest ECommerce | Using Free Channels to Reach Early Ecommerce Buyers | Russell Breuer | Spot & Tango

On this episode of Honest Ecommerce, we have Russell Breuer. Russell is the founder & CEO of Spot & Tango.

We talk about starting a venture from a side gig, using free channels to find first users, starting local before scaling distribution, and so much more!

Honest ECommerce

Honest ECommerce | Using Free Channels to Reach Early Ecommerce Buyers | Russell Breuer | Spot & Tango

00:00 / 00:25:15

Honest ECommerce | Letting Customer Behavior Guide Distribution Strategies | Lauren Barker | Uresta

On this episode of Honest Ecommerce, we have Lauren Barker from Uresta, a bladder support brand for women.

We talk about addressing a gap in women’s health, validating a market before scaling up, setting realistic budgets for paid ads, and so much more!

Honest ECommerce

Honest ECommerce | Letting Customer Behavior Guide Distribution Strategies | Lauren Barker | Uresta

00:00 / 00:27:19

Honest ECommerce | Dominating Ecommerce with Sharp Messaging and Strong Hires | Alissa Miky | Aqua Theon Inc and OoMee

On this episode of Honest Ecommerce, we have Alissa Miky. She is a Seaweed Tech Pioneer, and Founder and CEO of Aqua Theon and OoMee, the marine-powered functional beverage.

We talk about pioneering a niche in an untapped market, using cultural roots to drive innovation, using competitor research as a winning edge, and so much more!

Honest ECommerce

Honest ECommerce | Dominating Ecommerce with Sharp Messaging and Strong Hires | Alissa Miky | Aqua Theon Inc and OoMee

00:00 / 00:29:41

Honest ECommerce | Turning Customer Feedback Into Products That Doubled Sales | Tamara Coleman | Bark Bistro

On this episode of Honest Ecommerce, we have Tamara Coleman. Tamara is the founder of Bark Bistro who built one of the fastest-growing natural pet brands in the country.

We talk about leading a category by entering early, listening to customers to improve goods, learning while building the business, and so much more!

Honest ECommerce

Honest ECommerce | Turning Customer Feedback Into Products That Doubled Sales | Tamara Coleman | Bark Bistro

00:00 / 00:27:53

Honest ECommerce | Natural Distribution Strategies That Actually Work | Ryan Emmons | Waiākea

On this episode of Honest Ecommerce, we have Ryan Emmons, co-founder and CEO of Waiākea Hawaiian Volcanic Beverages.

We talk about building a business from a class project, starting without industry experience, building trust through consignment, and so much more!

Honest ECommerce

Honest ECommerce | Natural Distribution Strategies That Actually Work | Ryan Emmons | Waiākea

00:00 / 00:29:43

Honest ECommerce | Landing Shelf Space with Persistent Outreach | Julian Tcherassi | Magiktea

On this episode of Honest Ecommerce, we have Julian Tcherassi, the founder & CEO of Magiktea. Magiktea is the first USDA Organic & Wildlife Friendly palo azul tea company that is now available in over 1000 health food stores nationwide.

We talk about spotting an opportunity from personal experience, offering consignment as visibility strategy, learning advertisement tactics from founders, and so much more!

Honest ECommerce

Honest ECommerce | Landing Shelf Space with Persistent Outreach | Julian Tcherassi | Magiktea

00:00 / 00:43:24

Honest ECommerce | Prioritizing an Ecommerce Niche over Big Player Competition | Eliah Thanhauser | North Spore

On this episode of Honest Ecommerce, we have Eliah Thanhauser. Eliah is the Co-Founder and President of North Spore, a mushroom log spawns and supplies retailer.

We talk about creating educational content to attract buyers, putting in the work to earn attention, building trust in a skeptical market, and so much more!

Honest ECommerce

Honest ECommerce | Prioritizing an Ecommerce Niche over Big Player Competition | Eliah Thanhauser | North Spore

00:00 / 00:28:57

Honest ECommerce | Rethinking Operation Norms for Ecommerce Growth | Irene Chen & Matthew Grenby | Parker Thatch

On this episode of Honest Ecommerce, we have Irene Chen and Matthew Grenby. Irene and Matt are the co-founders of Parker Thatch, a luxury product brand for everyday ease and elegance.

We talk about applying corporate training to startups, standardizing core products for efficiency, rebranding for clarity and customer reach, and so much more!

Honest ECommerce

Honest ECommerce | Rethinking Operation Norms for Ecommerce Growth | Irene Chen & Matthew Grenby | Parker Thatch

00:00 / 00:40:02

Honest ECommerce | Partnering With Experts for Early Smart Advertising | Kate Voyten | Cadence OTC

On this episode of Honest Ecommerce, we have Kate Voyten. Kate is the SVP of Commercial Operations at Cadence OTC.

We talk about meeting customers’ urgent health needs, navigating advertising in regulated industries, investing upfront to avoid costly rework, and so much more!

Honest ECommerce

Honest ECommerce | Partnering With Experts for Early Smart Advertising | Kate Voyten | Cadence OTC

00:00 / 00:28:36

Honest ECommerce | Turning Career Lessons Into Ecommerce Wins | Laura Andersen | AlumiTubs

On this episode of Honest Ecommerce, we have Laura Andersen. She is the owner and managing director of AlumiTubs.

We talk about applying career skills to a new venture, balancing careers while building a startup, adding value without reinventing the wheel, and so much more!

Honest ECommerce

Honest ECommerce | Turning Career Lessons Into Ecommerce Wins | Laura Andersen | AlumiTubs

00:00 / 00:33:26

Honest ECommerce | Building Demand Momentum Through Strategic Timing | Rima Mattok | Taboola | Bonus Episode

On this bonus episode of Honest Ecommerce, we have Rima Sherman Mattok. She is the Director of Demand Generation at Taboola, driving the growth of their new performance product, Realize.

We talk about facing rising ad costs across platforms, launching before peak season to save costs, questioning the myth that more budget wins and so much more!

Honest ECommerce

Honest ECommerce | Building Demand Momentum Through Strategic Timing | Rima Mattok | Taboola | Bonus Episode

00:00 / 00:18:31

Honest ECommerce | Designing Emotional Touchpoints With Thoughtful Products | Monica and Rod Kosann | Monica Rich Kosann

On this episode of Honest Ecommerce, we have Monica and Rod Kosann from Monica Rich Kosann, a locket, fine jewelry, and luxury gifts brand.

We talk about persisting through early business rejection, diversifying channels to reach more customers, enhancing products through storytelling and so much more!

Honest ECommerce

Honest ECommerce | Designing Emotional Touchpoints With Thoughtful Products | Monica and Rod Kosann | Monica Rich Kosann

00:00 / 00:32:59