shopify
Honest ECommerce | Knowing Your Whys for Long-Term Brand Success | Anna Brakefield | Red Land Cotton
On this episode of Honest Ecommerce, we have Anna Brakefield. Anna is the co-founder and CEO of Red Land Cotton, a DTC brand crafting bedding, towels and more all made in the USA from cotton grown on their family farm in Alabama.
We talk about building new ventures from existing resources, teasing progress to convert followers into buyers, leading with purpose beyond just making money, and so much more!
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Honest ECommerce | Designing Exclusive Launches That Spark Real Market Pull | Andrew Lipp | EQL | Bonus Episode
On this bonus episode of Honest Ecommerce, we have Andrew Lipp, CEO and Co-founder of EQL.
We talk about crafting launches that reward real customers, designing pre, in, and post-launch strategies, connecting with audiences in launch moments and so much more!
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eCommerce Fastlane | Why 56% of Searches Now Skip Your Store—And How to Show Up in AI Answers
AI is reshaping customer discovery, and if you’re not showing up in ChatGPT or Perplexity recommendations, you’re invisible. In this episode, discover: Why Answer Engine Optimization (AEO) matters now—AI recommendations convert 5x better than Google clicks while 56% of searches result in zero clicks The revenue optimization framework that helped brands scale past 8 figures:…
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Honest ECommerce | Living Inside Your Business to Unlock Growth | Dan Abel Jr. | Bissinger’s
On this episode of Honest Ecommerce, we have Dan Abel Jr. He’s the Chief Chocolate Officer of Chocolate Chocolate Chocolate Company and Bissinger’s Handcrafted Chocolatier.
We talk about leveraging sampling to win customer trust, delivering customer value despite COVID pressure, solving problems through direct involvement and so much more!
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eCommerce Fastlane | Inside BFCM 2025: What ShipBob Saw Across Millions Of Orders (And What Brands Need to Know for 2026)
Shopify merchants generated $14 billion over BFCM weekend—but the real test starts now with fulfillment execution and operational strategy. In this episode, discover: Why apparel, beauty, and toys grew 20-40% YoY while you’re strategically timing inventory to avoid cash pressure (the inbound spike happened one week later than last year) How international markets exploded with…
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Honest ECommerce | Serving Diverse Buyers With a Smarter Media Mix | Christine Monaghan | Almond Cow
On this episode of Honest Ecommerce, we have Christine Monaghan. Christine is the CMO at Almond Cow, where she helps brands grow from scrappy startups to scalable success by pairing storytelling with repeatable processes and fully activating the ecommerce flywheel.
We talk about building brands through storytelling, optimizing ads for long-term growth, understanding top-of-funnel users and so much more!
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Honest ECommerce | Cracking the Code to Content That Actually Works | Michelle Songy | Press Hook | Bonus Episode
On this bonus episode of Honest Ecommerce, we have Michelle Songy, the Founder & CEO of Press Hook, a platform that helps eCommerce brands get discovered by journalists, creators, and publishers through earned, affiliate, and paid media opportunities.
We talk about Understanding why generic pitching fails, Navigating earned, paid, and affiliate media, Adapting strategies to decentralized media and so much more!
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eCommerce Fastlane | 1-Hour Delivery Meets Bulletproof Hardware: Shopify Winter Editions 2026
Bluetooth scanners failing during your busiest checkout rush is about to become a problem of the past. In this episode, discover: How Shopify’s new POS Hub eliminates the wireless peripheral failures that generate most retail support tickets—using wired connections that work with legacy hardware worth thousands Why 1-hour local delivery via Uber Direct integration matters…
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Honest ECommerce | Turning Early 100 Buyers into Loyal Advocates | Elina Panteleyeva | Dood Woof
On this episode of Honest Ecommerce, we have Elina, founder of Dood Woof, an Ecommerce dog brand specifically focused on the Doodle market.
We talk about identifying problems through community research, collecting reviews to build credibility, building trust through storytelling, leveraging micro-influencers for growth, and so much more!
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