Test your Shopify ad creative on simulated customers before a dollar of ad spend, right as Black Friday CAC climbs. In this episode, Tamera Montagna, founder and CEO of Clarvos, breaks down: How 1,300 values-based consumer segments find likely buyers that age and gender targeting misses Why testing creative against 50 simulated customers per segment…
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Supplier copy is hiding your Shopify store from AI search: identical product descriptions give ChatGPT no reason to recommend you. In this episode, Jim Boudreau, founder and CEO of Studio 1119, the team behind CataSEO, breaks down: The “copy of a copy” problem: why a weak core description drags down your metadata, structured data, and…
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Nine out of ten A/B tests on Shopify stores lose to the original, so the win is picking the right test before BFCM. In this episode, Jeffrey Lin, founder and CEO of ABConvert, breaks down: Why raising your free shipping threshold can be a test you almost can’t lose, using your own order data When…
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Your Black Friday popup discount is probably too big: for Shopify brands, 10% email offers beat 15% on signups and revenue per visitor. In this episode, Taras Talimonchuk, CMO at Claspo, breaks down: Why offers of 10% or less converted at 7% versus 6% for 11% to 15%, with more revenue per visitor How to…
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AI shoppers land on your Shopify product page with one question left, and if you can’t answer it, they go back to ChatGPT. In this solo episode, I break down: The five questions shoppers still have after ChatGPT, from “does it come in red?” to “will it arrive by Christmas?” A free fix for each…
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Shopify flagged the order as high risk. Cancel it or ship it? For most Shopify brands, that guess is quietly costing real revenue, and BFCM is about to multiply it. In this episode, Trevor Miller, Senior Account Executive at ClearSale, breaks down: * Why false declines, not chargebacks, are the fraud number most merchants can’t…
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About 73% of declined orders are good customers, so your Shopify fraud rules may be rejecting buyers you paid to acquire. In this episode, Nicole Jass, SVP of Enterprise Strategy at Signifyd, breaks down: How to spot fraud beyond checkout, from card testing and account takeover to loyalty point theft and return abuse The signals…
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Up to 90% of affiliate applications add no value, yet paid search partners drive six figures a month for scaling DTC brands. In this episode, Joshua Kennedy, founder of Imagine Marketing, breaks down: Why paid search review sites beat PR hits, with one affiliate partner driving $120K a month for a single brand How $5,000…
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Shopify retargeting stuck on one channel? A 4-person brand hit 35x ROAS running ads across social, email, and display. In this episode, Lizzie Chapman, VP of Technology Partnerships and Channels at AdRoll, breaks down: Why cutting brand awareness spend can double your recovery time, and how it feeds your retargeting funnel How a $1,500 product…
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Shoppers often choose your product on a comparison site before reaching Amazon or Shopify, and most brands never see it. In this episode, Tigran Egoyan, Founder and Chief Growth Officer at BestChoice.guide, breaks down: Why Microsoft Ads converted two to three times better than Google for high intent desktop shoppers The dynamic landing page tactic…
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