CommerceTracks

Honest ECommerce | Rebranding Common Goods for Modern Consumers | Hilary Dubin & Caroline Vasquez Huber | Jones

May 25, 2026 00:36:00 0 Comments

On this episode of Honest Ecommerce, we have Hilary Dubin and Caroline Vasquez Huber, the Co-Founders of Jones, a nicotine mint designed to support people in creating a healthier relationship with nicotine or quitting completely.

We talk about meeting potential customers where they are, maximizing personal networks for growth, adding modern value to traditional products and so much more!

Honest ECommerce

Honest ECommerce | Rebranding Common Goods for Modern Consumers | Hilary Dubin & Caroline Vasquez Huber | Jones

00:00 / 00:36:00

eCommerce Fastlane | Why a 3,000-Follower Creator Beats a Celebrity Influencer (And How to Run It at Scale)

May 21, 2026 00:53:42 0 Comments

Meta and Google CACs keep climbing, so Shopify brands are paying micro-influencers in product, not cash. In this episode, William Gasner, co-founder and CMO of Stack Influence, breaks down: Why the product-for-post model beats cash payouts at scale, with lifetime content rights and access to 11M+ vetted creators The Amazon cold start fix: how external…

eCommerce Fastlane

eCommerce Fastlane | Why a 3,000-Follower Creator Beats a Celebrity Influencer (And How to Run It at Scale)

00:00 / 00:53:42

eCommerce Fastlane | AI Brought a Stranger to Your Door. Now What?

May 19, 2026 00:25:51 0 Comments

AI just delivered a stranger to your Shopify store who has zero brand context — and the first 48 hours after purchase decide whether they ever come back. In this solo episode, Steve Hutt unpacks fresh Shopify data and breaks down: Why AI-referred shoppers convert 50% higher with 14% larger AOV — and why most…

eCommerce Fastlane

eCommerce Fastlane | AI Brought a Stranger to Your Door. Now What?

00:00 / 00:25:51

Honest ECommerce | Maximizing Profitability Through Smart Product Engineering | Ethan Haber | Happy Habitats

May 18, 2026 00:22:30 0 Comments

On this episode of Honest Ecommerce, we have Ethan Haber, the CEO/Founder of the Hamster Ball Business, Happy Habitats, who started it from nothing and grew it to scale.

We talk about partnering with experienced agencies, persisting through buyer objections, maximizing cost efficiency in product design, and so much more!

Honest ECommerce

Honest ECommerce | Maximizing Profitability Through Smart Product Engineering | Ethan Haber | Happy Habitats

00:00 / 00:22:30

eCommerce Fastlane | Your Ads Know Your Customer. Your Website Doesn’t

May 14, 2026 00:37:38 0 Comments

Your ads are hyper-personalized. Your Shopify storefront isn’t. That mismatch is leaking conversions for 7-figure brands. In this episode, Kratik Agrawal, founder and CEO of Kinect (YC-backed), breaks down: How real-time storefront personalization drove 10-12% conversion lift for early Shopify customers (and 2-3x for shoppers who engage the AI sales rep) Why non-commodity Shopify brands…

eCommerce Fastlane

eCommerce Fastlane | Your Ads Know Your Customer. Your Website Doesn't

00:00 / 00:37:38

Honest ECommerce | Transforming Cold Calls to Ecommerce Consultations | Sean Wendt | dtcmvp | Bonus Episode

May 14, 2026 00:28:40 0 Comments

On this episode of Honest Ecommerce, we have Sean Wendt. He is the founder of dtcmvp, Shopify’s modern expert network.

We talk about understanding prospects’ rejection, crafting a strong offer for your outreach, aligning solutions with existing goals, and so much more!

Honest ECommerce

Honest ECommerce | Transforming Cold Calls to Ecommerce Consultations | Sean Wendt | dtcmvp | Bonus Episode

00:00 / 00:28:40

eCommerce Fastlane | How First-Party Shopify Data Cuts Meta Ad CAC by 30%

May 12, 2026 00:35:25 0 Comments

Your strongest Meta ads signal is sitting in Shopify, not the pixel, and most brands are leaving it untapped. In this episode, Tiago Costa, co-founder and CEO of FULLVENUE (the team behind Clustie), breaks down: The two AI-built audiences Clustie pushes into Meta: high-propensity buyers and 30-day LTV predictions Why first-party Shopify data beats pixel…

eCommerce Fastlane

eCommerce Fastlane | How First-Party Shopify Data Cuts Meta Ad CAC by 30%

00:00 / 00:35:25

Honest ECommerce | Building Store Tech That Lets Your Products Shine | Gustavo Cardona | Levain Bakery

May 11, 2026 00:30:08 0 Comments

On this episode of Honest Ecommerce, we have Gustavo Cardona, he is the VP of Technology at Levain Bakery, leading IT infrastructure and data strategy to bridge innovative technology with the operational reality of a craft-focused, omnichannel retail business.

We talk about leveraging past experience in a new role, identifying team pain points on the ground, making your product the hero instead of tech, and so much more!

Honest ECommerce

Honest ECommerce | Building Store Tech That Lets Your Products Shine | Gustavo Cardona | Levain Bakery

00:00 / 00:30:08

eCommerce Fastlane | Revenue Up, Profit Flat: The Multi-Marketplace Trap Stalling Shopify Brands

May 5, 2026 00:54:36 0 Comments

Scaling your Shopify brand to Amazon, Walmart, or TikTok Shop with revenue climbing but profit flat? You’ve hit the freelancer fragmentation trap. In this episode, Saad Sohail Khan, founder and CEO of Spectrum BPO, breaks down: Why the typical “PPC freelancer here, listing person there” stack quietly kills margins past $40K/month How an in-house team…

eCommerce Fastlane

eCommerce Fastlane | Revenue Up, Profit Flat: The Multi-Marketplace Trap Stalling Shopify Brands

00:00 / 00:54:36

Honest ECommerce | Overcoming Purchase Friction in THC Online Spaces | Xander Shepherd | Artet

May 4, 2026 00:49:14 0 Comments

On this episode of Honest Ecommerce, we have Xander Shepherd, Co-Founder at Artet, the original THC aperitif.

We talk about navigating customer purchase friction, reshaping customer perspectives, setting high standards for the industry, and so much more!

Honest ECommerce

Honest ECommerce | Overcoming Purchase Friction in THC Online Spaces | Xander Shepherd | Artet

00:00 / 00:49:14

shopify