Hosted BySteve Hutt

Shopify Experts Share Strategies for Acquisition, Conversion, Retention | Grow Your Shopify Store with DTC Marketing Tips with Steve Hutt, the host of eCommerce Fastlane – your go-to podcast for proven strategies and actionable insights to accelerate your Shopify store's growth. As a seasoned ecommerce entrepreneur, I'm passionate about empowering online retailers to boost traffic, conversions, and lifetime customer value. One reviewer described the show as having an "impressive level of content that is accessible for beginners, but even more rewarding for deep e-commerce experts who want to get into the weeds of marketing & operations and translate these strategies into actions." Since 2016, eCommerce Fastlane has been the pit-stop for Shopify entrepreneurs and marketers looking to thrive in the co...

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eCommerce Fastlane | Billions of Popup Views Later: What Actually Converts Anonymous Traffic

July 14, 2026

Season 9

Episode 477

00:41:58

eCommerce Fastlane

eCommerce Fastlane | Billions of Popup Views Later: What Actually Converts Anonymous Traffic

00:00 / 00:41:58

Bigger discounts don’t win. Shopify brands offering 10% off in email pop-ups see better revenue per visitor than those offering 15%.

In this episode, Taras Talimonchuk, CMO at Claspo, breaks down what billions of pop-up views reveal:

Why steeper discounts lift opt-ins but attract discount hunters who erode revenue per visitor
The 3% opt-in ceiling most ESP-native pop-ups hit, and why anonymous traffic is the reason
How agentic AI builds pop-up variants, runs the A/B tests, and optimizes conversion for you

Whether you’re doing $50K months or $5M years, this conversation delivers strategies you can test this week.

📝 Full show notes + resources: https://ecommercefastlane.com/podcast/episode-477/

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