The Unofficial Shopify Podcast | Episode 604: A Mushroom Brand’s Bet Against Booze
From mushroom gummies to THC drinks: Jake Mellman’s update on Troop and why he’s launching Psilly Goose to replace alcohol.
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Honest ECommerce | Creating Agile Systems That Scale With Your Business | Matt Ezyk | Hanna Andersson
On this episode of Honest Ecommerce, we have Matt Ezyk. He is the Senior Director of Engineering at Hanna Andersson where he leads ecommerce and digital transformation initiatives that connect technology with business growth.
We talk about connecting tech decisions to business growth, delivering progress customers can feel, augmenting team expertise with AI tools, and so much more!
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Honest ECommerce | Simplifying International Sales for Ecommerce | Robert Khachatryan | Freight Right | Bonus Episode
On this bonus episode of Honest Ecommerce, we have Robert Khachatryan. He is the founder & CEO of Freight Right Global Logistics, a globally-recognized name in freight and freight technology.
We talk about eliminating shipping delays that kill buyer intent, building an MVP from customer feedback, rethinking traditional processes to reduce cost, and so much more!
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eCommerce Fastlane | Why Shopify Brands Need a Data Layer (Not Just Better Tracking)
When Facebook shows 50 sales, Google Analytics shows 35, and Shopify shows 68 — which number do you trust to scale profitably? In this episode, discover: How server-side tracking eliminates the 20-30% revenue gap plaguing most Shopify brands’ analytics, bypassing Apple ITP and ad blockers to achieve 100% order relay from Shopify to your marketing…
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Honest ECommerce | Strategizing Launch Traffic for Sustainable Impact | Dima Zelikman | Unbound Merino
On this episode of Honest Ecommerce, we have Dima Zelikman and Co-founder and CMO at Unbound Merino.
We talk about turning personal travel pain into a business idea, creating business momentum before quitting a job, prioritizing product quality over everything and so much more!
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eCommerce Fastlane | The Hidden Nexus Trap Costing Shopify Sellers Thousands
Most Shopify sellers have no idea they’re breaking tax laws until it’s too late—and the penalties are brutal. In this episode, discover: Four types of nexus that trigger tax obligations beyond economic thresholds: physical locations, affiliate commissions, click-through traffic, and even trade show attendance create instant compliance requirements Why Amazon FBA sellers get blindsided when…
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Honest ECommerce | Building an Ecommerce Career Without Fancy Tools | Kendal McMullen | Global Healing
On this episode of Honest Ecommerce, we have Kendal McMullen. She is a Gen Z leader challenging the corporate model and breaking down barriers built between the brand and the customer.
We talk about turning self-taught experience into full-time roles, leveraging zero-cost opportunities in 2025, optimizing AI to expand team capacity, and so much more!
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eCommerce Fastlane | Why Conversion Rate Is a Vanity Metric (And the 4 Numbers That Actually Matter)
Most CRO agencies chase test velocity while your conversion problems go undiagnosed—here’s the research framework that changes everything. In this episode, discover: Why 80% of optimization work should happen before you launch a single test, using research to understand customer psychology instead of copying competitors The Intrasite Funnel diagnostic framework that reveals the four critical…
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