Most DTC brands lose 15-30% of their margin to return processing mistakes they don’t even know they’re making. In this episode, discover: Why the “chaos corner” in your warehouse costs more than the actual refunds—from restocking delays to inventory write-offs that silently destroy profit margins How 50-500% return volume spikes in January-February create your biggest…
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Most e-commerce teams are drowning in manual work that AI should be handling—but there’s a massive gap between AI hype and AI that actually works. In this episode, discover: How autonomous agents differ from chatbots and query tools—no more babysitting or constant prompting required for repetitive tasks The exact process one D2C fitness brand used…
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On this episode of Honest Ecommerce, we have Jennifer Peters. She is the Director of Direct to Consumer, Martech, and Digital Compliance at OLLY, a Unilever brand.
We talk about using D2C as a customer learning engine, reviving traditional marketing with modern tech, Focusing on product value over flashy design, and so much more!
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On this bonus episode of Honest Ecommerce, we have Scott Desgrosseilliers. Scott is the founder and CEO of Wicked Reports, the marketing attribution platform for ecommerce brands from $3m to $30m in revenue doing full funnel marketing.
We talk about the truth about “more is better” marketing, navigating attribution for customer journeys, exploring the Five Forces framework, and so much more!
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You’re paying affiliate commissions on customers who were already buying from you—Josh Kennedy calls this the “$20 billion mistake.” In this episode, discover: Why 2/3 of affiliate partnerships drain profit instead of driving growth—loyalty platforms and coupon sites intercept checkout without creating value The search-first framework that generated $10M in real revenue—reverse-engineer where customers already…
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On this episode of Honest Ecommerce, we have Chad Dime. Chad is a Co-Founder and Chairman Of The Board at DIFF Charitable Eyewear where they create designer eyewear for a fair price all while giving back.
We talk about blending value and mission to drive impact, nurturing partnerships for smarter growth, following your why to create impact and so much more!
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The customer acquisition playbook that built your business three years ago is actively bleeding money today. In this episode, discover: Why single-channel strategies are crushing margins as CPMs creep up year over year—and the integrated SEO + paid media approach that’s reducing customer acquisition costs by treating channels as complementary systems, not competing budgets How…
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On this episode of Honest Ecommerce, we have Nathan Vasquez. Nathan is an ex banker and now the CEO of Pipsticks, a sticker and stationery company.
We talk about finding spending balance for growth, scaling your brand through audience feedback, targeting break-even timelines strategically and so much more!
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On this bonus episode of Honest Ecommerce, we have Filipe Castro Matos. Filipe is the Entrepreneur-in-Residence at Altar.io. On the side, he advises early-stage startups in crafting and executing effective Go-to-Market (GTM) strategies through hands-on support and structured frameworks.
We talk about avoiding guesswork through real user engagement, finding people who match your avatar, going where the market is active, and so much more!
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Here’s what most brands get wrong about discounting: they launch site-wide sales that spike orders for a few days, then train customers to never buy at full price again. In this episode, discover: Why quantity-based discounting (“buy more, save more”) doesn’t condition customers to wait for promotions and can be a permanent offer that protects…
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