eCommerce Fastlane

Hosted BySteve Hutt

Shopify Experts Share Strategies for Acquisition, Conversion, Retention | Grow Your Shopify Store with DTC Marketing Tips with Steve Hutt, the host of eCommerce Fastlane – your go-to podcast for proven strategies and actionable insights to accelerate your Shopify store's growth. As a seasoned ecommerce entrepreneur, I'm passionate about empowering online retailers to boost traffic, conversions, and lifetime customer value. One reviewer described the show as having an "impressive level of content that is accessible for beginners, but even more rewarding for deep e-commerce experts who want to get into the weeds of marketing & operations and translate these strategies into actions." Since 2016, eCommerce Fastlane has been the pit-stop for Shopify entrepreneurs and marketers looking to thrive in the co...

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eCommerce Fastlane | The $9,000 Affiliate Fraud Most Shopify Brands Are Paying For (And Don’t Know It)

April 21, 2026
Season 9
Episode 456
 eCommerce Fastlane 00:32:58
eCommerce Fastlane
eCommerce Fastlane
eCommerce Fastlane | The $9,000 Affiliate Fraud Most Shopify Brands Are Paying For (And Don't Know It)
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A mom influencer with 3,000 followers pocketed $9K in fraudulent affiliate commissions in 90 days. If you run a Shopify affiliate program, you’re likely overpaying too.

In this episode, Yash Chavan, founder of Saathi (and Saral), breaks down:

  • Why most affiliate dashboards lie about incrementality, and how to identify affiliates intercepting sales you’d already close
  • The post-purchase survey method that surfaces influencer-driven sales your click tracking misses entirely
  • A 3-step audit for $1M+ Shopify brands: scan for fraud, purge inactive affiliates, double down on high performers

Whether you’re doing $10K months or $10M years, this conversation delivers strategies you can test this week.

📝 Full show notes + resources: https://ecommercefastlane.com/podcast/episode-456/

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💼 LinkedIn: https://www.linkedin.com/in/shutt/
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