Hosted BySteve Hutt

Shopify Experts Share Strategies for Acquisition, Conversion, Retention | Grow Your Shopify Store with DTC Marketing Tips with Steve Hutt, the host of eCommerce Fastlane – your go-to podcast for proven strategies and actionable insights to accelerate your Shopify store's growth. As a seasoned ecommerce entrepreneur, I'm passionate about empowering online retailers to boost traffic, conversions, and lifetime customer value. One reviewer described the show as having an "impressive level of content that is accessible for beginners, but even more rewarding for deep e-commerce experts who want to get into the weeds of marketing & operations and translate these strategies into actions." Since 2016, eCommerce Fastlane has been the pit-stop for Shopify entrepreneurs and marketers looking to thrive in the co...

Website

eCommerce Fastlane | How First-Party Shopify Data Cuts Meta Ad CAC by 30%

May 12, 2026

Season 9

Episode 459

00:35:25

eCommerce Fastlane

eCommerce Fastlane | How First-Party Shopify Data Cuts Meta Ad CAC by 30%

00:00 / 00:35:25

Your strongest Meta ads signal is sitting in Shopify, not the pixel, and most brands are leaving it untapped.

In this episode, Tiago Costa, co-founder and CEO of FULLVENUE (the team behind Clustie), breaks down:

The two AI-built audiences Clustie pushes into Meta: high-propensity buyers and 30-day LTV predictions
Why first-party Shopify data beats pixel tracking now that privacy changes have weakened ad signals
How brands are seeing 30% lower CPA and 70% ROAS lifts in days, not months

Whether you’re doing $1M years or $10M years, this conversation delivers strategies you can test this week.

📝 Full show notes + resources: https://ecommercefastlane.com/podcast/episode-459/

Connect with us:

🐦 Twitter: https://twitter.com/stevenhutt
💼 LinkedIn: https://www.linkedin.com/in/shutt/
📘 Facebook: https://www.facebook.com/thrivingwithshopify