eCommerce Fastlane

Hosted BySteve Hutt

Shopify Experts Share Strategies for Acquisition, Conversion, Retention | Grow Your Shopify Store with DTC Marketing Tips with Steve Hutt, the host of eCommerce Fastlane – your go-to podcast for proven strategies and actionable insights to accelerate your Shopify store's growth. As a seasoned ecommerce entrepreneur, I'm passionate about empowering online retailers to boost traffic, conversions, and lifetime customer value. One reviewer described the show as having an "impressive level of content that is accessible for beginners, but even more rewarding for deep e-commerce experts who want to get into the weeds of marketing & operations and translate these strategies into actions." Since 2016, eCommerce Fastlane has been the pit-stop for Shopify entrepreneurs and marketers looking to thrive in the co...

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eCommerce Fastlane | Why a 3,000-Follower Creator Beats a Celebrity Influencer (And How to Run It at Scale)

May 21, 2026
Season 9
Episode 462
 eCommerce Fastlane 00:53:42
eCommerce Fastlane
eCommerce Fastlane
eCommerce Fastlane | Why a 3,000-Follower Creator Beats a Celebrity Influencer (And How to Run It at Scale)
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Meta and Google CACs keep climbing, so Shopify brands are paying micro-influencers in product, not cash.

In this episode, William Gasner, co-founder and CMO of Stack Influence, breaks down:

  • Why the product-for-post model beats cash payouts at scale, with lifetime content rights and access to 11M+ vetted creators
  • The Amazon cold start fix: how external influencer traffic feeds Amazon’s algorithm and accelerates your listing toward page one
  • Whitelisting explained: why running ads through the influencer’s profile (not your brand’s) consistently outperforms standard creative

Whether you’re doing $10K months or scaling past $100M, this conversation delivers strategies you can test this week.

📝 Full show notes + resources: https://ecommercefastlane.com/podcast/episode-462/

Connect with us:

🐦 Twitter: https://twitter.com/stevenhutt
💼 LinkedIn: https://www.linkedin.com/in/shutt/
📘 Facebook: https://www.facebook.com/thrivingwithshopify