CommerceTracks

Honest ECommerce | Transforming Cold Calls to Ecommerce Consultations | Sean Wendt | dtcmvp | Bonus Episode

May 14, 2026 00:28:40 0 Comments

Sean Wendt is the founder of dtcmvp. dtcmvp connects shopify partners with leaders at established brands. From intros to insights, they handle everything: you reach your ideal audience, build a better product, and attract more brands. In This Conversation We Discuss: [00:00] Intro [01:30] Understanding prospects’ rejection [05:48] Defining the role of outbound sales reps…

Honest ECommerce

Honest ECommerce | Transforming Cold Calls to Ecommerce Consultations | Sean Wendt | dtcmvp | Bonus Episode

00:00 / 00:28:40

eCommerce Fastlane | How First-Party Shopify Data Cuts Meta Ad CAC by 30%

May 12, 2026 00:35:25 0 Comments

Your strongest Meta ads signal is sitting in Shopify, not the pixel, and most brands are leaving it untapped. In this episode, Tiago Costa, co-founder and CEO of FULLVENUE (the team behind Clustie), breaks down: The two AI-built audiences Clustie pushes into Meta: high-propensity buyers and 30-day LTV predictions Why first-party Shopify data beats pixel…

eCommerce Fastlane

eCommerce Fastlane | How First-Party Shopify Data Cuts Meta Ad CAC by 30%

00:00 / 00:35:25

Honest ECommerce | Building Store Tech That Lets Your Products Shine | Gustavo Cardona | Levain Bakery

May 11, 2026 00:30:08 0 Comments

Gustavo Cardona is VP of Technology at Levain Bakery, where he leads IT infrastructure and data strategy to bridge innovative technology with the operational reality of a craft-focused, omnichannel retail business. He’s responsible for building Levain’s enterprise systems, including integrating Toast, NetSuite, and CrunchTime into a unified data platform, migrating the organization to real-time reporting…

Honest ECommerce

Honest ECommerce | Building Store Tech That Lets Your Products Shine | Gustavo Cardona | Levain Bakery

00:00 / 00:30:08

eCommerce Fastlane | Revenue Up, Profit Flat: The Multi-Marketplace Trap Stalling Shopify Brands

May 5, 2026 00:54:36 0 Comments

Scaling your Shopify brand to Amazon, Walmart, or TikTok Shop with revenue climbing but profit flat? You’ve hit the freelancer fragmentation trap. In this episode, Saad Sohail Khan, founder and CEO of Spectrum BPO, breaks down: Why the typical “PPC freelancer here, listing person there” stack quietly kills margins past $40K/month How an in-house team…

eCommerce Fastlane

eCommerce Fastlane | Revenue Up, Profit Flat: The Multi-Marketplace Trap Stalling Shopify Brands

00:00 / 00:54:36

Honest ECommerce | Overcoming Purchase Friction in THC Online Spaces | Xander Shepherd | Artet

May 4, 2026 00:49:14 0 Comments

Xander Shepherd is the co-founder of Artet, a brand that is changing the way we gather, toast, and experience cocktail culture. Rooted in tradition with a modern twist, Artet was founded by two brothers, and their cousin who wanted to create an alcohol-free alternative that blends sophisticated mixology with nuanced botanical flavors. With its amaro-inspired…

Honest ECommerce

Honest ECommerce | Overcoming Purchase Friction in THC Online Spaces | Xander Shepherd | Artet

00:00 / 00:49:14

eCommerce Fastlane | Only 30 Shopify Merchants Used OpenAI’s Instant Checkout. Here’s Why That Matters.

April 28, 2026 00:22:13 0 Comments

Out of millions of Shopify merchants, only 30 went live with OpenAI’s Instant Checkout before it got killed six months later. Here’s what actually happened with agentic commerce, and what to do about it. In this solo episode, Steve breaks down: The foundational gap that doomed Instant Checkout from day one (OpenAI launched without solving…

eCommerce Fastlane

eCommerce Fastlane | Only 30 Shopify Merchants Used OpenAI's Instant Checkout. Here's Why That Matters.

00:00 / 00:22:13

Honest ECommerce | Breaking the Patience Myth to Accelerate Your Path to 8-Figures | Scott Dancy | Azuna

April 27, 2026 00:29:04 0 Comments

Scott Dancy is the founder and CEO of Azuna, a fast-growing challenger brand in at-home odor elimination. Since launching in 2019, Scott has scaled Azuna into a serious category disruptor. Prior to launching Azuna, Scott built, scaled, and sold several companies across cybersecurity, staffing, and energy – with curiosity as his fuel. During the dot-com…

Honest ECommerce

Honest ECommerce | Breaking the Patience Myth to Accelerate Your Path to 8-Figures | Scott Dancy | Azuna

00:00 / 00:29:04

eCommerce Fastlane | The $9,000 Affiliate Fraud Most Shopify Brands Are Paying For (And Don’t Know It)

April 21, 2026 00:32:58 0 Comments

A mom influencer with 3,000 followers pocketed $9K in fraudulent affiliate commissions in 90 days. If you run a Shopify affiliate program, you’re likely overpaying too. In this episode, Yash Chavan, founder of Saathi (and Saral), breaks down: Why most affiliate dashboards lie about incrementality, and how to identify affiliates intercepting sales you’d already close…

eCommerce Fastlane

eCommerce Fastlane | The $9,000 Affiliate Fraud Most Shopify Brands Are Paying For (And Don't Know It)

00:00 / 00:32:58

Honest ECommerce | Leveraging Visual Design for Viral Marketing | Cleo Davis-Urman | Barrière

April 20, 2026 00:27:25 0 Comments

Cleo is the Co-Founder of Barrière and also serves as the brand’s CEO and brand-lead. Before starting Barrière with her Co-Founder, Alexa Adams, in 2020, Cleo had over a decade of experience in corporate fashion and styling. She was inspired to leave the corporate world and start Barrière to offer a chic, yet medically-effective masking…

Honest ECommerce

Honest ECommerce | Leveraging Visual Design for Viral Marketing | Cleo Davis-Urman | Barrière

00:00 / 00:27:25

Honest ECommerce | Building Smart Pitches with a 3-Step AI Prompt | Gloria Chou | Gloria Chou PR | Bonus Episode

April 16, 2026 00:27:24 0 Comments

Gloria Chou’s untraditional, proven approach has helped small businesses across industries earn over a billion organic views and land features in outlets like Forbes, Vogue, Oprah Daily, BuzzFeed and Business Insider —all without pay-to-play. Named the #1 small business PR expert by ChatGPT and Al search, she’s leading the charge in helping overlooked founders dominate…

Honest ECommerce

Honest ECommerce | Building Smart Pitches with a 3-Step AI Prompt | Gloria Chou | Gloria Chou PR | Bonus Episode

00:00 / 00:27:24

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