ecommerce

Honest ECommerce | Using Free Channels to Reach Early Ecommerce Buyers | Russell Breuer | Spot & Tango

Russell Breuer is the Founder and CEO of Spot & Tango, an innovative pet health and wellness brand that provides dogs with high quality, human grade meals, delivered direct-to-consumer.  Russell was inspired by his dog, Jack, to create the company, which now has over $100+ million in annual revenue and has sold over 120 million…

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Honest ECommerce
Honest ECommerce
Honest ECommerce | Using Free Channels to Reach Early Ecommerce Buyers | Russell Breuer | Spot & Tango
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eCommerce Fastlane | Your Shopify Store Is Already Inside ChatGPT — Here’s What That Actually Means

Your Shopify store is now live inside ChatGPT, Copilot, and Google AI Mode—and most merchants have no idea it happened. In this solo episode, Steve breaks down what Shopify’s agentic storefronts launch actually means for your business: Why AI-referred shoppers convert 31% higher than other traffic sources—and how to show up before competitors do The…

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eCommerce Fastlane
eCommerce Fastlane
eCommerce Fastlane | Your Shopify Store Is Already Inside ChatGPT — Here's What That Actually Means
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Honest ECommerce | Letting Customer Behavior Guide Distribution Strategies | Lauren Barker | Uresta

Lauren Barker is the CEO and Co-founder of Uresta, the first self-managed, FDA-cleared bladder support device for stress urinary incontinence. With nearly a decade in finance before joining Uresta, Lauren brought the analytical skills to identify a massive market gap and the vision to build a solution that prioritizes women’s quality of life over symptom…

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Honest ECommerce
Honest ECommerce
Honest ECommerce | Letting Customer Behavior Guide Distribution Strategies | Lauren Barker | Uresta
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eCommerce Fastlane | Your Ads Aren’t Broken. Your Data Is. (Here’s the Fix)

Three dashboards, three different numbers—if your Meta, Google, and Shopify analytics can’t agree on conversions, you’re making spend decisions on broken data. In this episode, Sean Larkin, Chief Product Officer at OpenSend and founder of Fueled, breaks down: Why browser pixels are losing catastrophic signal—and how server-side tracking typically recovers 20–30% ROAS on Meta How…

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eCommerce Fastlane
eCommerce Fastlane
eCommerce Fastlane | Your Ads Aren’t Broken. Your Data Is. (Here’s the Fix)
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Honest ECommerce | Dominating Ecommerce with Sharp Messaging and Strong Hires | Alissa Miky | Aqua Theon Inc and OoMee

Alissa Miky is a Japanese entrepreneur and the founder of OoMee, the first seaweed-based beverage in the U.S. She’s the youngest woman ever recognized on Forbes Japan’s Top 100 list. After running a successful flower business, Alissa created the viral seaweed candy company Misaky.Tokyo, and later launched Aqua Theon, a seaweed tech company.  In spring…

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Honest ECommerce
Honest ECommerce
Honest ECommerce | Dominating Ecommerce with Sharp Messaging and Strong Hires | Alissa Miky | Aqua Theon Inc and OoMee
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eCommerce Fastlane | Why Your 7X ROAS Isn’t Showing Up in Your Bank Account

Revenue rising, profit shrinking? Your Shopify brand may have a profitability problem disguised as a growth problem. In this episode, Ben Dyer, Head of Growth at Webtopia — managing $100M+ in ad spend for D2C brands — breaks down: Why ROAS is a vanity metric — and what contribution margin and CAC actually reveal about…

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eCommerce Fastlane
eCommerce Fastlane
eCommerce Fastlane | Why Your 7X ROAS Isn't Showing Up in Your Bank Account
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Honest ECommerce | Turning Customer Feedback Into Products That Doubled Sales | Tamara Coleman | Bark Bistro

Tamara is the Founder & CEO of Bark Bistro Company, creator of Buddy Budder—a line of 100% natural peanut butters made for dogs. What began in her kitchen has grown into a nationally distributed brand available DTC, Ecommerce, independent retailers, and now expanding into mass and grocery channels. She is passionate about blending innovation and…

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Honest ECommerce
Honest ECommerce
Honest ECommerce | Turning Customer Feedback Into Products That Doubled Sales | Tamara Coleman | Bark Bistro
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eCommerce Fastlane | From 8 Cents to 40 Cents Per Subscriber: Building a Retention System That Actually Pays

Your email list generates $0.08 per subscriber on average—but Shopify brands with the right retention system are hitting $0.40. In this episode, Tris Dyer, founder of Oaks Email Studio, a boutique Klaviyo retention agency, breaks down: Why retention is a financial discipline—and why tracking revenue per recipient (not open rates) reveals what’s actually broken The…

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eCommerce Fastlane
eCommerce Fastlane
eCommerce Fastlane | From 8 Cents to 40 Cents Per Subscriber: Building a Retention System That Actually Pays
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Honest ECommerce | Natural Distribution Strategies That Actually Work | Ryan Emmons | Waiākea

Co-founded in 2012 by Ryan Emmons, his cousin Alex Preston, a Hawaiian artist and game designer, and friend Matt Meyer, Waiākea Hawaiian Volcanic Beverages is a premium beverage company from Hilo, Hawai‘i, offering volcanic water, sparkling water, and coffee, crafted with deep respect for the land, its people, and the responsibility that comes with both. …

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Honest ECommerce
Honest ECommerce
Honest ECommerce | Natural Distribution Strategies That Actually Work | Ryan Emmons | Waiākea
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eCommerce Fastlane | Your ROAS Is Green. Your Bank Account Isn’t. Here’s Why.

Revenue climbing, dashboards green, bank account still running dry—Shopify brands can have an 8x ROAS and still lose $100K a month.  In this episode, Adam Callinan, CEO of Pentane and co-founder of the $60M Bottlekeeper brand, breaks down:  Why ad platform metrics are always missing context—and how hidden fixed and variable costs quietly destroy margins…

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eCommerce Fastlane
eCommerce Fastlane
eCommerce Fastlane | Your ROAS Is Green. Your Bank Account Isn't. Here's Why.
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