CommerceTracks

Honest ECommerce | Landing Shelf Space with Persistent Outreach | Julian Tcherassi | Magiktea

March 2, 2026 00:43:24 0 Comments

Julian Tcherassi is the founder of Magiktea, the first USDA Organic & Wildlife Friendly certified palo azul tea brand in the world. Under his leadership, Magiktea has grown from a small independent startup into a nationally recognized wellness brand, now available in over 1,000 health food stores nationwide. Passionate about natural remedies and sustainability, Julian…

Honest ECommerce

Honest ECommerce | Landing Shelf Space with Persistent Outreach | Julian Tcherassi | Magiktea

00:00 / 00:43:24

eCommerce Fastlane | How Much Should You Actually Spend on AI? A Revenue-Stage Framework for Shopify Brands

February 24, 2026 00:21:50 0 Comments

Shopify brands are stacking AI tools and wasting money. If you’re not sure what to actually spend on AI at your revenue stage, this episode cuts through the noise. In this solo episode, Steve breaks down: A stage-by-stage AI investment framework from under $500K to $50M+ in annual revenue with realistic monthly budget ranges Why…

eCommerce Fastlane

eCommerce Fastlane | How Much Should You Actually Spend on AI? A Revenue-Stage Framework for Shopify Brands

00:00 / 00:21:50

Honest ECommerce | Prioritizing an Ecommerce Niche over Big Player Competition | Eliah Thanhauser | North Spore

February 23, 2026 00:28:57 0 Comments

Eliah Thanhauser is the Co-Founder and CEO of North Spore, a company dedicated to making mushroom cultivation accessible to all. Since its inception in 2014, they’ve grown from a small operation in a garage in Maine to a vertically integrated manufacturer and a national leader in mycological supplies. Eliah’s journey began with a passion for…

Honest ECommerce

Honest ECommerce | Prioritizing an Ecommerce Niche over Big Player Competition | Eliah Thanhauser | North Spore

00:00 / 00:28:57

eCommerce Fastlane | Stop Giving Discounts To Customers Who Were Already Going To Buy

February 17, 2026 00:40:44 0 Comments

Blind discounting is quietly destroying your Shopify margins—even when customers were already ready to buy. In this episode, Muhammed Tüfekyapan, founder of Growth Suite, breaks down: Why “walkaway customers” and dedicated buyers need completely different treatment—and how behavior tracking tells them apart in real time How single-use discount codes that truly expire stop coupon leakage…

eCommerce Fastlane

eCommerce Fastlane | Stop Giving Discounts To Customers Who Were Already Going To Buy

00:00 / 00:40:44

Honest ECommerce | Rethinking Operation Norms for Ecommerce Growth | Irene Chen & Matthew Grenby | Parker Thatch

February 16, 2026 00:40:02 0 Comments

Irene Chen is the Co-Founder and Partner at Parker Thatch, a role she has held for over 24 years. Her top skills include Brand Development, Fashion, and Social Media. Before co-founding Parker Thatch, Irene served as the Director of Product Development for Donna Karan. She is a graduate of the University of California, Los Angeles. …

Honest ECommerce

Honest ECommerce | Rethinking Operation Norms for Ecommerce Growth | Irene Chen & Matthew Grenby | Parker Thatch

00:00 / 00:40:02

eCommerce Fastlane | Why Your Best Content Is Invisible in AI Search (And How to Fix It)

February 10, 2026 00:43:35 0 Comments

Six-month window to rank in AI search before enterprises catch up—if your Shopify brand isn’t showing up in ChatGPT or Perplexity product recommendations yet, this is your roadmap. In this episode, Ivan Slobodin, Director of Product at Searchable.com, breaks down: Why the next 6-12 months offer a rare chance to rank alongside Nike and Sony…

eCommerce Fastlane

eCommerce Fastlane | Why Your Best Content Is Invisible in AI Search (And How to Fix It)

00:00 / 00:43:35

Honest ECommerce | Partnering With Experts for Early Smart Advertising | Kate Voyten | Cadence OTC

February 9, 2026 00:28:36 0 Comments

Kate Voyten is a seasoned business leader with over 20 years of experience revitalizing small brands and stagnant businesses. She started her career at Procter & Gamble, working first in operations and eventually moving into brand management, where she ran businesses across the U.S., Europe, and Asia. Her consumer-centric approach to innovation and commercial strategies,…

Honest ECommerce

Honest ECommerce | Partnering With Experts for Early Smart Advertising | Kate Voyten | Cadence OTC

00:00 / 00:28:36

eCommerce Fastlane | Why Your $100 DTC Orders Can’t Compete with $10K Wholesale Relationships

February 3, 2026 00:43:38 0 Comments

DTC brands struggling in 2025: there’s a $5.9 trillion wholesale opportunity you’re missing while chasing the $1.3 trillion online market. In this episode, Meghann Butcher, founder of RepSpark, breaks down: How 80,000+ retailers actively discover and order from emerging brands through B2B platforms The operational backbone that turns chaotic wholesale order management into automated fulfillment…

eCommerce Fastlane

eCommerce Fastlane | Why Your $100 DTC Orders Can't Compete with $10K Wholesale Relationships

00:00 / 00:43:38

Honest ECommerce | Turning Career Lessons Into Ecommerce Wins | Laura Andersen | AlumiTubs

February 2, 2026 00:33:26 0 Comments

Laura Andersen is the owner and managing director of AlumiTubs. Made to handle it all, AlumiTubs is made to last for generations. Obsessively designed to outperform and outlast, it’s the classic cedar hot tub, upgraded for a lifetime of performance. AlumiTubs is 100% Canadian handcrafted from materials made to stand the test of time. It’s…

Honest ECommerce

Honest ECommerce | Turning Career Lessons Into Ecommerce Wins | Laura Andersen | AlumiTubs

00:00 / 00:33:26

Honest ECommerce | Building Demand Momentum Through Strategic Timing | Rima Mattok | Taboola | Bonus Episode

January 29, 2026 00:18:31 0 Comments

Rima Mattok is the Director of Demand Generation at Taboola, where she leads the global acquisition and engagement strategy of Realize, a performance advertising platform focused on driving measurable results for brands. With a background in user engagement, Rima brings a deep understanding of audience behavior and conversion optimization—experience that shapes her approach to helping…

Honest ECommerce

Honest ECommerce | Building Demand Momentum Through Strategic Timing | Rima Mattok | Taboola | Bonus Episode

00:00 / 00:18:31

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