Hosted BySteve Hutt

Shopify Experts Share Strategies for Acquisition, Conversion, Retention | Grow Your Shopify Store with DTC Marketing Tips with Steve Hutt, the host of eCommerce Fastlane – your go-to podcast for proven strategies and actionable insights to accelerate your Shopify store's growth. As a seasoned ecommerce entrepreneur, I'm passionate about empowering online retailers to boost traffic, conversions, and lifetime customer value. One reviewer described the show as having an "impressive level of content that is accessible for beginners, but even more rewarding for deep e-commerce experts who want to get into the weeds of marketing & operations and translate these strategies into actions." Since 2016, eCommerce Fastlane has been the pit-stop for Shopify entrepreneurs and marketers looking to thrive in the co...

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eCommerce Fastlane | Why Your 7X ROAS Isn’t Showing Up in Your Bank Account

March 17, 2026

Season 9

Episode 451

00:44:16

eCommerce Fastlane

eCommerce Fastlane | Why Your 7X ROAS Isn't Showing Up in Your Bank Account

00:00 / 00:44:16

Revenue rising, profit shrinking? Your Shopify brand may have a profitability problem disguised as a growth problem.

In this episode, Ben Dyer, Head of Growth at Webtopia — managing $100M+ in ad spend for D2C brands — breaks down:

Why ROAS is a vanity metric — and what contribution margin and CAC actually reveal about true business health
How one haircare brand cut branded search waste, shifted to non-brand targeting, and drove 74% revenue growth
The content-led Meta strategy (post-Andromeda) that lowers CPM and builds buyer personas that convert at scale

Whether you’re doing $10K months or $10M years, this conversation delivers strategies you can test this week.

📝 Full show notes + resources: https://ecommercefastlane.com/podcast/episode-451/

Connect with us:

🐦 Twitter: https://twitter.com/stevenhutt
💼 LinkedIn: https://www.linkedin.com/in/shutt/
📘 Facebook: https://www.facebook.com/thrivingwithshopify