CommerceTracks

eCommerce Fastlane | From 8 Cents to 40 Cents Per Subscriber: Building a Retention System That Actually Pays

March 10, 2026 00:44:59 0 Comments

Your email list generates $0.08 per subscriber on average—but Shopify brands with the right retention system are hitting $0.40. In this episode, Tris Dyer, founder of Oaks Email Studio, a boutique Klaviyo retention agency, breaks down: Why retention is a financial discipline—and why tracking revenue per recipient (not open rates) reveals what’s actually broken The…

eCommerce Fastlane

eCommerce Fastlane | From 8 Cents to 40 Cents Per Subscriber: Building a Retention System That Actually Pays

00:00 / 00:44:59

Honest ECommerce | Natural Distribution Strategies That Actually Work | Ryan Emmons | Waiākea

March 9, 2026 00:29:43 0 Comments

Co-founded in 2012 by Ryan Emmons, his cousin Alex Preston, a Hawaiian artist and game designer, and friend Matt Meyer, Waiākea Hawaiian Volcanic Beverages is a premium beverage company from Hilo, Hawai‘i, offering volcanic water, sparkling water, and coffee, crafted with deep respect for the land, its people, and the responsibility that comes with both. …

Honest ECommerce

Honest ECommerce | Natural Distribution Strategies That Actually Work | Ryan Emmons | Waiākea

00:00 / 00:29:43

eCommerce Fastlane | Your ROAS Is Green. Your Bank Account Isn’t. Here’s Why.

March 5, 2026 00:47:42 0 Comments

Revenue climbing, dashboards green, bank account still running dry—Shopify brands can have an 8x ROAS and still lose $100K a month. In this episode, Adam Callinan, CEO of Pentane and co-founder of the $60M Bottlekeeper brand, breaks down: Why ad platform metrics are always missing context—and how hidden fixed and variable costs quietly destroy margins…

eCommerce Fastlane

eCommerce Fastlane | Your ROAS Is Green. Your Bank Account Isn't. Here's Why.

00:00 / 00:47:42

Honest ECommerce | Landing Shelf Space with Persistent Outreach | Julian Tcherassi | Magiktea

March 2, 2026 00:43:24 0 Comments

Julian Tcherassi is the founder of Magiktea, the first USDA Organic & Wildlife Friendly certified palo azul tea brand in the world. Under his leadership, Magiktea has grown from a small independent startup into a nationally recognized wellness brand, now available in over 1,000 health food stores nationwide. Passionate about natural remedies and sustainability, Julian…

Honest ECommerce

Honest ECommerce | Landing Shelf Space with Persistent Outreach | Julian Tcherassi | Magiktea

00:00 / 00:43:24

eCommerce Fastlane | How Much Should You Actually Spend on AI? A Revenue-Stage Framework for Shopify Brands

February 24, 2026 00:21:50 0 Comments

Shopify brands are stacking AI tools and wasting money. If you’re not sure what to actually spend on AI at your revenue stage, this episode cuts through the noise. In this solo episode, Steve breaks down: A stage-by-stage AI investment framework from under $500K to $50M+ in annual revenue with realistic monthly budget ranges Why…

eCommerce Fastlane

eCommerce Fastlane | How Much Should You Actually Spend on AI? A Revenue-Stage Framework for Shopify Brands

00:00 / 00:21:50

Honest ECommerce | Prioritizing an Ecommerce Niche over Big Player Competition | Eliah Thanhauser | North Spore

February 23, 2026 00:28:57 0 Comments

Eliah Thanhauser is the Co-Founder and CEO of North Spore, a company dedicated to making mushroom cultivation accessible to all. Since its inception in 2014, they’ve grown from a small operation in a garage in Maine to a vertically integrated manufacturer and a national leader in mycological supplies. Eliah’s journey began with a passion for…

Honest ECommerce

Honest ECommerce | Prioritizing an Ecommerce Niche over Big Player Competition | Eliah Thanhauser | North Spore

00:00 / 00:28:57

eCommerce Fastlane | Stop Giving Discounts To Customers Who Were Already Going To Buy

February 17, 2026 00:40:46 0 Comments

Blind discounting is quietly destroying your Shopify margins—even when customers were already ready to buy. In this episode, Muhammed Tüfekyapan, founder of Growth Suite, breaks down: Why “walkaway customers” and dedicated buyers need completely different treatment—and how behavior tracking tells them apart in real time How single-use discount codes that truly expire stop coupon leakage…

eCommerce Fastlane

eCommerce Fastlane | Stop Giving Discounts To Customers Who Were Already Going To Buy

00:00 / 00:40:46

Honest ECommerce | Rethinking Operation Norms for Ecommerce Growth | Irene Chen & Matthew Grenby | Parker Thatch

February 16, 2026 00:40:02 0 Comments

Irene Chen is the Co-Founder and Partner at Parker Thatch, a role she has held for over 24 years. Her top skills include Brand Development, Fashion, and Social Media. Before co-founding Parker Thatch, Irene served as the Director of Product Development for Donna Karan. She is a graduate of the University of California, Los Angeles. …

Honest ECommerce

Honest ECommerce | Rethinking Operation Norms for Ecommerce Growth | Irene Chen & Matthew Grenby | Parker Thatch

00:00 / 00:40:02

eCommerce Fastlane | Why Your Best Content Is Invisible in AI Search (And How to Fix It)

February 10, 2026 00:43:35 0 Comments

Six-month window to rank in AI search before enterprises catch up—if your Shopify brand isn’t showing up in ChatGPT or Perplexity product recommendations yet, this is your roadmap. In this episode, Ivan Slobodin, Director of Product at Searchable.com, breaks down: Why the next 6-12 months offer a rare chance to rank alongside Nike and Sony…

eCommerce Fastlane

eCommerce Fastlane | Why Your Best Content Is Invisible in AI Search (And How to Fix It)

00:00 / 00:43:35

Honest ECommerce | Partnering With Experts for Early Smart Advertising | Kate Voyten | Cadence OTC

February 9, 2026 00:28:36 0 Comments

Kate Voyten is a seasoned business leader with over 20 years of experience revitalizing small brands and stagnant businesses. She started her career at Procter & Gamble, working first in operations and eventually moving into brand management, where she ran businesses across the U.S., Europe, and Asia. Her consumer-centric approach to innovation and commercial strategies,…

Honest ECommerce

Honest ECommerce | Partnering With Experts for Early Smart Advertising | Kate Voyten | Cadence OTC

00:00 / 00:28:36

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