ecommerce

eCommerce Fastlane | The 5 to 15% of Revenue Hiding in Your Shopify Store (and Why You Never Capture It)

There’s revenue sitting in your Shopify store right now, and most brands doing $1M+ never capture it because they’re too busy fighting fires. In this episode, Apoorva Modi, founder of Revenue Agent and ex-Google ads operator, breaks down: Why the revenue you’re missing is already hiding across eight levers, from pricing and bundles to retention…

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eCommerce Fastlane
eCommerce Fastlane
eCommerce Fastlane | The 5 to 15% of Revenue Hiding in Your Shopify Store (and Why You Never Capture It)
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eCommerce Fastlane | Why AI Recommends Some Shopify Products and Ignores Yours

ChatGPT and Google’s AI are recommending products right now, and Shopify brands with messy, scattered product data are the ones getting skipped. In this episode, Trever Chidester, director of partnerships at Plytix, breaks down: Why clean, structured product data is the growth lever that gets you discovered in ChatGPT and AI search How to bulk…

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eCommerce Fastlane
eCommerce Fastlane
eCommerce Fastlane | Why AI Recommends Some Shopify Products and Ignores Yours
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Honest ECommerce | Building Products That Solve Actual Customer Pain Points | Bob Verlaat & Nick Nijhof | Hears

Bob Verlaat and Nick Nijhof are Amsterdam-based entrepreneurs and Co-Founders of Hears, the fast-growing hearing protection brand redefining earplugs through premium design and industry-leading sound clarity. Prior to Hears, the duo successfully scaled luxury sleep wellness brand Dore & Rose to $30M in revenue, building deep expertise in branding, Ecommerce, and consumer behavior. Their entrepreneurial…

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Honest ECommerce
Honest ECommerce
Honest ECommerce | Building Products That Solve Actual Customer Pain Points | Bob Verlaat & Nick Nijhof | Hears
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Honest ECommerce | Removing Buyer Friction Through Direct Feedback | Jason Zigelbaum | ZigPoll | Bonus Episode

Jason Zigelbaum is the solo founder behind Zigpoll—the zero-party data platform trusted by Sony, HP, Kraft Heinz, and Hallmark.  Zigpoll collected over 100 million survey responses and counting. Third-party cookies are going away. Ad platforms are losing signal. Brands that don’t collect first-party data are flying blind. Zigpoll fixes that.  Zigpoll makes it dead simple…

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Honest ECommerce
Honest ECommerce
Honest ECommerce | Removing Buyer Friction Through Direct Feedback | Jason Zigelbaum | ZigPoll | Bonus Episode
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eCommerce Fastlane | Voice Is the New SMS for Shopify (Here’s Where It’s Already Working)

AI voice agents are recovering 35% of abandoned Shopify carts, and most operators haven’t noticed yet. In this solo episode, Steve Hutt breaks down: Why AI voice beats email recovery flows by 3x on abandoned carts (and the stage where it actually pays off) How one Shopify brand cut $18K/month in support costs while CSAT…

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eCommerce Fastlane
eCommerce Fastlane
eCommerce Fastlane | Voice Is the New SMS for Shopify (Here's Where It's Already Working)
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Honest ECommerce | Rebranding Common Goods for Modern Consumers | Hilary Dubin & Caroline Vasquez Huber | Jones

Hilary Dubin is co-CEO and head of Jones’ digital product & behavioral support program. She graduated from the University of Pennsylvania magna cum laude, majoring in cognitive science with a concentration in computation and cognition, an honors thesis on the effects of gender, realism, and role of virtual agents, and a minor from Wharton in…

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Honest ECommerce
Honest ECommerce
Honest ECommerce | Rebranding Common Goods for Modern Consumers | Hilary Dubin & Caroline Vasquez Huber | Jones
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eCommerce Fastlane | Why a 3,000-Follower Creator Beats a Celebrity Influencer (And How to Run It at Scale)

Meta and Google CACs keep climbing, so Shopify brands are paying micro-influencers in product, not cash. In this episode, William Gasner, co-founder and CMO of Stack Influence, breaks down: Why the product-for-post model beats cash payouts at scale, with lifetime content rights and access to 11M+ vetted creators The Amazon cold start fix: how external…

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eCommerce Fastlane
eCommerce Fastlane
eCommerce Fastlane | Why a 3,000-Follower Creator Beats a Celebrity Influencer (And How to Run It at Scale)
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eCommerce Fastlane | AI Brought a Stranger to Your Door. Now What?

AI just delivered a stranger to your Shopify store who has zero brand context — and the first 48 hours after purchase decide whether they ever come back.  In this solo episode, Steve Hutt unpacks fresh Shopify data and breaks down:  Why AI-referred shoppers convert 50% higher with 14% larger AOV — and why most…

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eCommerce Fastlane
eCommerce Fastlane
eCommerce Fastlane | AI Brought a Stranger to Your Door. Now What?
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Honest ECommerce | Maximizing Profitability Through Smart Product Engineering | Ethan Haber | Happy Habitats

Ethan Haber is an inventor, founder, and CEO who built Happy Habitats—an award-winning, industry-recognized small-pet products brand—from the ground up with no outside funding.  Under his leadership, the company achieved distribution across North America and beyond, brought the business to six figures in 2025, and earned multiple Best in Show awards at Superzoo and Global…

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Honest ECommerce
Honest ECommerce
Honest ECommerce | Maximizing Profitability Through Smart Product Engineering | Ethan Haber | Happy Habitats
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eCommerce Fastlane | Your Ads Know Your Customer. Your Website Doesn’t

Your ads are hyper-personalized. Your Shopify storefront isn’t. That mismatch is leaking conversions for 7-figure brands. In this episode, Kratik Agrawal, founder and CEO of Kinect (YC-backed), breaks down: How real-time storefront personalization drove 10-12% conversion lift for early Shopify customers (and 2-3x for shoppers who engage the AI sales rep) Why non-commodity Shopify brands…

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eCommerce Fastlane
eCommerce Fastlane
eCommerce Fastlane | Your Ads Know Your Customer. Your Website Doesn't
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