Meta’s new creative ranking systems are changing everything, and most brands have no idea how much it’s affecting their performance. In this episode, we break down exactly how Meta’s Black Box evaluates your ads, why your creatives are being grouped together, and why small variations (like hook swaps) no longer matter the way you think…
Read More
How do you set the right ROAS target on Meta heading into Black Friday and Cyber Monday? Most brands either guess… or use last month’s numbers and hope they hold. But BFCM behaves nothing like a normal period and the attribution windows prove it. In this episode, Tony and Steve walk through the real data…
Read More
Most ecommerce brands build one forecast — and that’s why most forecasts are wrong. In this episode of the Podcast, Richard and Luke break down the 3-forecast model that every high-performing brand should use when planning for 2026: Board. Budget. Bonus. You’ll learn: Why every brand needs three forecasts, not one How to balance short-term…
Read More
Most brands are building their 2026 plan all wrong. In this episode, Taylor breaks down why you can’t walk into the new year with one financial forecast — and why the smartest brands plan three: Board, Budget, and Bonus. You’ll learn how to: Build scenario plans that align finance and marketing Forecast existing and new…
Read More
Black Friday isn’t won by guessing, it’s won hour by hour. In this episode of the Podcast, Richard and Luke break down how top DTC brands use real-time ad spend optimization to hit — and even exceed — their Black Friday and Cyber Monday targets. You’ll learn how hourly tracking transforms decision making during the…
Read More
After months of mixed signals, new data from the DTC Index shows ecommerce revenue is up 10% year over year — but consumer confidence is heading in the opposite direction. In this episode, host Richard sits down with Steve, CTC’s Chief Data Scientist, to unpack what’s really happening in the numbers. They dig into the…
Read More
Want to stop guessing when to spend your Meta budget during Black Friday and Cyber Monday? This episode breaks down exactly how to plan your ad spend hour by hour so you can hit your revenue goals without wasting a single dollar. Taylor Holiday and Luke Austin walk through the real data behind BFCM revenue…
Read More
This is a special Friday episode feature of CTC’s DTC Hotline: Most brands talk about hitting their Q4 goals — but few have a system to identify and close revenue gaps before they happen. In this episode of The DTC Hotline, Tony, Luke, and Richard break down how to spot and fill revenue shortfalls during…
Read More
In this special episode of the Random Show, Taylor Holiday and Andrew Faris unpack a wide-ranging conversation—from AI’s potential to predict creative performance before launch, to the messy truth about equity splits, competition, and why most brands misunderstand “growth.” They debate: Whether LLMs could replace creative testing entirely How to design equity partnerships that actually…
Read More
He left JP Morgan to build a sock brand and it worked. In this episode of podcast, Taylor sits down with Daniel Shim, founder of Ondo, the DTC brand reinventing no-show socks. They dig into how a finance background helped build a profitable ecommerce business, what it takes to stand out in a crowded category,…
Read More
