2026 won’t be an evolution of commerce—it will be a reset. In this episode, Taylor and Richard unpack 26 predictions that will reshape commerce in 2026, exploring how AI becomes the foundational layer for shopping, work, creative, media buying, and decision-making itself. This isn’t about tools or tactics. It’s about what happens when machines stop…
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Meta’s Andromeda algorithm didn’t just tweak performance it rewired how ads are delivered, scaled, and rewarded. In this episode of the Podcast, we break down insights from 53,000 ads, 147 brands, and $14.5M in BFCM spend to show how Meta now evaluates creative, bidding strategies, and content formats in a post-auction, AI-driven system. You’ll learn:…
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Presented by:Fulfil : https://bit.ly/3KNjCYJTaxCloud: https://bit.ly/49mKdnRChargeflow: https://bit.ly/49mKfvZYou’ll learn how to… -Connect marketing actions to financial outcomes-Combine qualitative planning with quantitative modeling-Create alignment across your finance and marketing teamsGet our system: https://commonthreadco.com/pages/contact
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The holiday shipping cutoff doesn’t end the year. It flips the calendar into Q5 — the six-week window where intent spikes, CPMs collapse, and the best customer cohorts of the year are born. In this episode of the Podcast, we break down why Q5 is the Super Bowl for health & wellness brands and how…
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In this episode of the Podcast, Richard and Luke break down the uncomfortable truth most brands ignore: your marketing calendar not your spreadsheet—is the real driver of revenue. We walk through why forecasts consistently miss, how spending power actually shifts month to month, and the system top DTC brands use to tie marketing actions directly…
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In this episode, Taylor and Joy break down the real 2026 playbook for 7-figure ecommerce brands, and why copying 9-figure operators is one of the biggest mistakes you can make. Coming off BFCM, they unpack what actually happened for small brands and what it signals heading into the new year. You’ll learn: How to create…
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How do high-performing ecommerce brands turn campaigns into predictable cash flow? In this episode, we break down the exact forecasting process we use at Common Thread Collective to consistently land within 0–10% of goal across dozens of brands. Growth Strategy Manager Brian Sakansky joins Richard to unpack how CTC builds forecasts, operationalizes them, and uses…
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In this episode of the Podcast, we break down the real story of BFCM 2025—from forecasting accuracy to media buying chaos, offer pivots, AppLovin’s breakout performance, and what this year’s results say about the broader consumer economy. Richard and Taylor walk through: The full BFCM data recap: +7% total revenue, +10% new customers, +13% contribution…
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Black Friday is three days away but there’s still time to tighten your strategy and avoid costly mistakes. In this episode of the podcast, the CTC team breaks down the 5 essential last-minute BFCM fixes every brand needs before the biggest weekend of the year. Whether you’re behind on creative, unsure about spend pacing, or…
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In our first CFO Summit Taylor breaks down the Board, Budget, Bonus forecasting framework—CTC’s core system for building a clear, defensible, and aligned financial plan for 2026.This replay walks you through how high-performing ecommerce brands create scenario models that serve their board, their finance team, and their operators… all without losing focus during the busy…
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