Most ecommerce brands are making slower, worse decisions than they realize, and it’s not because of bad people. It’s because of a broken structure. In this episode, Richard sits down with Luke and Tony to break down one of the most important benefits of the Prophit Engine: total clarity. From fragmented data and siloed teams…
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What if one person could replace your entire ecommerce growth team, and get better results? In this episode Richard and Luke break down exactly how the Profit Engine works and why it’s changing the way DTC brands scale. Luke walks through the four core functions every ecommerce brand needs — forecasting & target setting, creative…
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Common Thread Collective just launched the Prophit Engine to the public—and in this episode, Richard and Taylor break down what it is, why it exists, and how it helps DTC brands forecast more accurately, grow contribution margin, and simplify their growth stack for less cost. You’ll hear how CTC is combining data + methodology +…
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In this episode, Richard and Taylor Holiday discuss the rise of the “SEANs” — the Software-Enabled AgeNcy — and why it represents a fundamental shift in how eCommerce brands will build growth teams going forward. Taylor explains how traditional agencies struggle to operationalize institutional knowledge across individuals, leading to inconsistent execution and diffused accountability. The…
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Incrementality tests are “in”… but the real problem is what you do after the read. In this episode, Taylor sits down with Olivia Kory (Chief Strategy Officer at Haus) and George Davis (CMO at Cozy Earth) to unpack the messiest part of modern measurement: operationalizing incrementality when results swing, channels conflict, and “platform ROAS” can’t…
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Sales tax feels simple—until you hit nexus. In this episode, Ryan Pinkham (VP of Go-to-Market at TaxCloud) breaks down why sales tax gets complex fast for growing ecommerce brands, what happens when you cross nexus thresholds in new states, and how ignoring compliance can turn into a painful (and expensive) distraction. We cover: What sales…
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Acquisition is getting tighter! In this episode, we flip the script and talk about the lever most brands under-invest in: retention + lifecycle marketing. Taylor is joined by Jennifer Peters, Director of DTC, MarTech & Digital Compliance at OLLY (a Unilever brand), to break down how they think about keeping customers coming back when the…
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In this episode, Richard and Luke unpack a pattern they couldn’t ignore after running 224 sales call transcripts through an LLM: The #1 issue mid-market ecommerce brands face isn’t that performance is down… it’s that they don’t know why performance is happening. And when you don’t trust the numbers, you can’t trust the decisions. Luke…
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Scaling a DTC brand from $1M → $10M isn’t about finding more “hacks,” it’s about focusing on the right growth lever at the right revenue stage. In this episode, Richard and Joy, break down a practical “one move per stage” roadmap for scaling through seven figures into eight. What you’ll learn in this video $1M…
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In this episode, Richard and Luke break down the system we use to help 8-figure ecommerce brands stop guessing and start making confident decisions about budget, creative, and channel investment. They walk through the three core models that answer the questions every operator wrestles with: How much should we actually spend right now? How much…
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