The Ecommerce Playbook Podcast

Hosted ByTaylor Holiday & Richard Gaffin

2020 transformed the world of ecommerce forever. For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain. So how do you navigate this dangerous new reality? No matter how you do it, you’d better not do it alone. That’s where the Ecommerce Playbook Podcast comes in — join Common Thread Collective’s Taylor Holiday & Richard Gaffin as they bring you guiding insights from across CTC’s portfolio of growing DTC businesses. Whether you need a clear view on the macro issues affecting the world.

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The Ecommerce Playbook | From JP Morgan to DTC: How Ondo Built a Better Sock Brand

October 21, 2025 The Ecommerce Playbook Podcast 00:32:16
The Ecommerce Playbook Podcast
The Ecommerce Playbook Podcast
The Ecommerce Playbook | From JP Morgan to DTC: How Ondo Built a Better Sock Brand
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He left JP Morgan to build a sock brand  and it worked.

In this episode of podcast, Taylor sits down with Daniel Shim, founder of Ondo, the DTC brand reinventing no-show socks. They dig into how a finance background helped build a profitable ecommerce business, what it takes to stand out in a crowded category, and why growth isn’t just about scale — it’s about discipline.

You’ll Learn

  • How a banker turned founder built Ondo from scratch

  • The product insight that made no-show socks work

  • What it takes to scale profitably in 2025

  • Lessons from COVID era growth to now

Subscribe for more real stories of founders building smarter, not just bigger.

Show Notes:

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