Host Eric Banholz asked Kenny Trusnik, founder of the agency Forest City Digital, how an ecommerce startup can attract customers amid today's AI tumult. “Focus on getting the product...
Please enjoy this repeat of a popular episode aired in August 2024. Mike Tecku first appeared on this podcast in 2019 as an Amazon marketplace seller. He then sold...
We've followed the growth of BK Beauty since its launch seven years ago. Paul Jauregui co-founded the direct-to-consumer cosmetics brand in Austin, Texas, with his wife, Lisa. Host Eric...
How does an ecommerce entrepreneur land a Netflix series? Not easily. Just ask John Roman. He co-launched BattlBox, an outdoor gear company, in 2015. Its YouTube channel eventually caught...
Jeromy Sonne is a Facebook ads pro turned fraud detection expert. His firm, Daypart, advises agencies and big-spend advertisers on the accuracy and legitimacy of their campaigns. Ad fraud,...
Sarah Levinger consults with ecommerce brands on marketing psychology. She says shoppers' emotions drive ad performance, and success comes from aligning messaging with those feelings. She did that with...
Nabeel Azeez runs a Dubai-based email marketing agency with clients in ecommerce, SaaS, and more. He emphasizes engagement-based segmentation and high frequency, sending for one client eight emails per...
Brett Fish sees a lot of wasted ad spend. His company, TagHero, tracks clients' advertising performance on platforms such as Meta, Google Ads, and TikTok. He says the platforms...
Sean Stone advises ecommerce merchants to adopt a one-two punch for growth. Punch one is developing a profitable, branded website. Punch two is converting the likely spillover traffic on...
Paolo Vidali has a suggestion for merchants looking to add advanced features to their ecommerce sites: Be careful. Focus first on profitability, he says, and solve the basics of...
Nate Lagos is a seasoned conversion rate optimizer, yet a recent A/B test surprised him. A client used all caps in key landing page headlines. Nate, having read a...
Thanks to companies such as Printful, an enterprising entrepreneur can select a product, upload an image to place on it, sync it with her ecommerce site, sell it, and...
The last few years have been rough for Beardbrand, the direct-to-consumer company that host Eric Bandholz founded over a decade ago. He says pretty much nothing has worked post-pandemic....
In 2019 Dane Witbeck had a problem familiar to parents: What were his kids doing on their smartphones? That problem became his motivation to launch Pinwheel, an Austin, Texas-based...
Florence Morin is an artist-turned-engineer-turned-entrepreneur. She graduated from Canada's Polytechnique Montréal in 2013, only to realize she disliked engineering work. She longed to earn a living from making art....
