We asked Rok Hladnik, an ecommerce merchant turned agency owner, how to launch a new product line without confusing existing customers and diverting staff. 

He advised creating a new brand. “There's nothing wrong with applying learnings to a new company,” he stated.

Rok's agency, Flat Circle, is based in Slovenia and serves ecommerce businesses worldwide. In this episode, he shares how AI is changing advertising, why product quality matters, and the appeal (and risk) of launching a new brand.

For an edited and condensed transcript with embedded audio, see:
https://www.practicalecommerce.com/your-next-product-could-be-a-new-brand

For all condensed transcripts with audio, see: https://www.practicalecommerce.com/tag/podcasts

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Practical Ecommerce helps online merchants improve with expert articles, podcasts, and webinars. Founded in 2005, we're an independent publisher, unaffiliated with any ecommerce platform or provider. https://www.practicalecommerce.com