Many pro content marketers insist AI-generated text is inferior to humans'. But not Neville Medhora. He's a seasoned copywriter who claims AI is 95% as good as human writing, even for the most complicated work.

“It's a hard pill to swallow, but you've got to adapt,” he says.

Neville is the founder of Swipe File, a curated library of promotional content, and before that, of Kopywriting Kourse, an instructional site.

He first appeared on the podcast in 2019. In this episode, he addresses AI content and adapting to change.

For an edited and condensed transcript with embedded audio, see:
https://www.practicalecommerce.com/copywriter-grades-ai-content-at-95

For all condensed transcripts with audio, see: https://www.practicalecommerce.com/tag/podcasts

******
Practical Ecommerce helps online merchants improve with expert articles, podcasts, and webinars. Founded in 2005, we're an independent publisher, unaffiliated with any ecommerce platform or provider. https://www.practicalecommerce.com