Hosted ByEric Bandholz

Ecommerce Conversations is the long-running weekly podcast from Practical Ecommerce, hosted by ecommerce entrepreneur Eric Bandholz. •• Listen in as Eric interviews in-the-trenches founders and executives who address the essentials of launching, growing, and sustaining an online business. Hear their successes, mistakes, and plans — addressing customer acquisition, web traffic, marketing tactics, on-site conversion, shipping, favorite tools, funding, obstacles, and much more. •• New episodes every Friday.

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eCommerce Conversations | Agency Founder Touts YouTube TV Ads

October 23, 2026 00:30:23

eCommerce Conversations

00:00 / 00:30:23

Alex Walser launched his North Carolina-based marketing agency, Savant Syndicate, in 2024. The firm manages advertising campaigns for ecommerce brands, with a focus on Google Ads.

He says YouTube ads provide the most upside, especially YouTube TV. “I'm more bullish on connected TV ads than traditional YouTube,” he states.

In this episode, Alex addresses his increasing reliance on AI, Google Ads KPIs, and why he favors YouTube TV.

For an edited and condensed transcript with embedded audio, see:
https://www.practicalecommerce.com/agency-founder-touts-youtube-tv-ads

For all condensed transcripts with audio, see: https://www.practicalecommerce.com/tag/podcasts

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Practical Ecommerce helps online merchants improve with expert articles, podcasts, and webinars. Founded in 2005, we're an independent publisher, unaffiliated with any ecommerce platform or provider. https://www.practicalecommerce.com