Sarah Levinger consults with ecommerce brands on marketing psychology. She says shoppers' emotions drive ad performance, and success comes from aligning messaging with those feelings.

She did that with a D2C maker of hop-flavored teas, lowering acquisition cost by 30%. She shares that example and other ad tactics in this episode.

For an edited and condensed transcript with embedded audio, see:
https://www.practicalecommerce.com/emotion-led-ads-cut-costs-30

For all condensed transcripts with audio, see: https://www.practicalecommerce.com/tag/podcasts

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