Cheryl Sew Hoy says her company deals with poop. The Austin, Texas-based serial entrepreneur launched Tiny Health in 2020 to help folks monitor essential microorganisms in their digestive systems, which are critical for overall wellness.

The process once required in-person doctor visits with cumbersome stool collection. Tiny Health offers the same service with a streamlined home-based kit and a prepaid mailer for the lab analysis.

In this episode, Cheryl shares the importance of gut health and details of Tiny Health's launch, customer acquisition tactics, funding rounds, and more.

For an edited and condensed transcript with embedded audio, see:
https://www.practicalecommerce.com/tinyhealth-com-sells-gut-tests-by-mail

For all condensed transcripts with audio, see: https://www.practicalecommerce.com/tag/podcasts

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