eCommerce Conversations

Hosted ByEric Bandholz

Ecommerce Conversations is the long-running weekly podcast from Practical Ecommerce, hosted by ecommerce entrepreneur Eric Bandholz. •• Listen in as Eric interviews in-the-trenches founders and executives who address the essentials of launching, growing, and sustaining an online business. Hear their successes, mistakes, and plans — addressing customer acquisition, web traffic, marketing tactics, on-site conversion, shipping, favorite tools, funding, obstacles, and much more. •• New episodes every Friday.


All Episodes

eCommerce Conversations | Pinwheel CEO on Selling Kid-Safe Phones

In 2019 Dane Witbeck had a problem familiar to parents: What were his kids doing on their smartphones? That problem became his motivation to launch Pinwheel, an Austin, Texas-based...

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eCommerce Conversations
eCommerce Conversations
eCommerce Conversations | Pinwheel CEO on Selling Kid-Safe Phones
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eCommerce Conversations | Engineer Quits, Launches Online Art School

Florence Morin is an artist-turned-engineer-turned-entrepreneur. She graduated from Canada's Polytechnique Montréal in 2013, only to realize she disliked engineering work. She longed to earn a living from making art....

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eCommerce Conversations
eCommerce Conversations
eCommerce Conversations | Engineer Quits, Launches Online Art School
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eCommerce Conversations | 2 Bootstrapped D2C Brands, 1 CEO

For four years Eric Steckling has run two direct-to-consumer brands. Brio, the company he founded in 2014, sells beard trimmers and related goods. In 2022, he acquired Ollie, then...

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eCommerce Conversations
eCommerce Conversations
eCommerce Conversations | 2 Bootstrapped D2C Brands, 1 CEO
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eCommerce Conversations | Ecommerce Investor on Turnaround Tactics (Encore)

Please enjoy this repeat of a popular episode first aired in April 2025. Mehtab Bhogal is the co-founder of Karta Ventures, a Canada-based acquirer of troubled ecommerce businesses. The...

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eCommerce Conversations
eCommerce Conversations
eCommerce Conversations | Ecommerce Investor on Turnaround Tactics (Encore)
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eCommerce Conversations | Chord Commerce CEO on Pivoting to Data

When he appeared on this podcast in 2021, Bryan Mahoney had just co-founded Chord, an ecommerce platform that separated the public frontend from the nuts-and-bolts backend. It was a...

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eCommerce Conversations
eCommerce Conversations
eCommerce Conversations | Chord Commerce CEO on Pivoting to Data
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eCommerce Conversations | Inside Beardbrand’s Expansion Plan

We've hit a plateau at Beardbrand, the direct-to-consumer business I launched 15 years ago. Our revenue is down from its peak. We've made mistakes. The beard care space has...

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eCommerce Conversations
eCommerce Conversations
eCommerce Conversations | Inside Beardbrand's Expansion Plan
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eCommerce Conversations | Viahart Founder Eyes Sales in China

Contrary to much U.S. sentiment, Molson Hart sees opportunity in China. His direct-to-consumer toy brand, Viahart, sells mostly on Amazon, though growth has slowed in recent years. China, he...

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eCommerce Conversations
eCommerce Conversations
eCommerce Conversations | Viahart Founder Eyes Sales in China
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eCommerce Conversations | Surviving D2C’s Boom and Bust

Chris Wichert is an investment banker turned direct-to-consumer entrepreneur. His luxury shoe brand, Koio, launched in 2015 and quickly scaled. Then the pandemic hit. By late 2022, he says,...

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eCommerce Conversations
eCommerce Conversations
eCommerce Conversations | Surviving D2C's Boom and Bust
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eCommerce Conversations | Iris Founder Talks AI-Powered Finance

Host Eric Bandholz has interviewed a slew of impressive entrepreneurs on this podcast. He says Drew Fallon is among the most versatile. Drew last appeared on the show in...

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eCommerce Conversations
eCommerce Conversations
eCommerce Conversations | Iris Founder Talks AI-Powered Finance
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eCommerce Conversations | EcomFuel Founder on 2026 Industry Trends

For years EcomFuel has surveyed its community of ecommerce merchants about their growth, margins, tactics, and more. The company released this year's findings last week. In this episode, founder...

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eCommerce Conversations
eCommerce Conversations
eCommerce Conversations | EcomFuel Founder on 2026 Industry Trends
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eCommerce Conversations | My Ideal Second Business

Molson Hart is the founder of Viahart, a D2C toy brand, and Edison, a legal technology company. He says every entrepreneur should own two businesses, where one offers more...

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eCommerce Conversations
eCommerce Conversations
eCommerce Conversations | My Ideal Second Business
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eCommerce Conversations | Content Beats Design, Says CRO Pro

Dave Diederen is the founder of Syntra, a Netherlands-based conversion rate optimization agency. He encourages ecommerce brands to test product pages, ads, and, well, everything.  He says merchants often...

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eCommerce Conversations
eCommerce Conversations
eCommerce Conversations | Content Beats Design, Says CRO Pro
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eCommerce Conversations | Ditch the Discount, Says Brand Marketer

Since 2013 Cherene Aubert has managed, advised, and executed ecommerce marketing campaigns. She's worked for agencies, merchants, and as a freelance consultant. Her D2C advisory firm, Growth Capital, helps...

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eCommerce Conversations
eCommerce Conversations
eCommerce Conversations | Ditch the Discount, Says Brand Marketer
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eCommerce Conversations | How Vessi Sells Waterproof Shoes

Ray Hua is the director of ecommerce at Vessi, a Canada-based direct-to-consumer seller of waterproof sneakers. The brand launched in 2017 after its founders developed and patented breathable fabric...

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eCommerce Conversations
eCommerce Conversations
eCommerce Conversations | How Vessi Sells Waterproof Shoes
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eCommerce Conversations | From Teacher to Fashion Brand Founder

In 2019 Nasrin Jafari was a middle school teacher in New York City. She had no ecommerce experience but was drawn to creating and building, which led her to...

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eCommerce Conversations
eCommerce Conversations
eCommerce Conversations | From Teacher to Fashion Brand Founder
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