Welcome back to eCommerce Fastlane! Today, we’re diving deep into the evolving world of eCommerce SEO—and trust me, the game has completely changed in 2025.Joining me is Jeff Oxford, founder and CEO of 180 Marketing, an eCommerce SEO agency that’s delivered an average ROI of 874% across their client base. Jeff isn’t just talking theory—he’s…
Read More
Stephanie Moyal is the co-founder of Troop, a functional mushroom brand transforming wellness routines through approachable, science-backed gummies. Built at the intersection of personal healing and product innovation, Troop is helping redefine how consumers experience the benefits of mushrooms, one gummy at a time. After exploring multiple career paths and feeling unfulfilled, Stephanie came across…
Read More
Sabir Semerkant is an Ecommerce expert, growth strategist, and founder of Growth by Sabir, where he helps brands unlock compounding growth through a proven framework called the 8D Method. With over 20 years of experience and $1B+ in revenue driven, Sabir has worked with everyone from Fortune 500s to DTC challengers, scaling brands like Canon,…
Read More
Welcome back to eCommerce Fastlane! Today, we’re spotlighting a marketing channel that’s quietly dominating Europe, Australia, and beyond—but is still underused in North America: WhatsApp marketing. While most Shopify brands are stuck battling expensive Facebook ads and crowded email inboxes, a new frontier is emerging that offers 80–90% open rates and instant, conversational engagement….
Read More
Aaron Magness is the SVP of Marketing at Full Glass Wine Co., a brand acquisition and management firm focused on operating DTC wine companies with strong community roots and lasting customer value. From first-time buyers to wine club loyalists, Aaron leads marketing across a growing portfolio of brands, building distinct identities while driving collective growth…
Read More
Welcome back to eCommerce Fastlane! A fundamental shift is underway in how customers discover and purchase products, and most Shopify merchants are unaware of it. The days of relying solely on Google search are numbered as consumers increasingly turn to AI assistants like ChatGPT, Gemini, and Perplexity for buying advice. But here’s the problem: 80-90%…
Read More
Julie De Angulo is the VP of Ecommerce and Digital at Bajio Sunglasses, a premium polarized fishing eyewear brand purpose-built for serious anglers, from saltwater flats to bass tournaments. Bajio combines Patent Pending LAPIS lens technology with hyper-targeted storytelling to serve one of the most gear-obsessed subcultures in outdoor retail. Julie leads the charge in…
Read More
Jeremy Horowitz is the Managing Partner of Because Ventures and the creator of Let’s Buy a Biz!, a media brand and private equity-backed content engine built to make ecommerce M&A more transparent, data-driven, and founder-friendly. Because Ventures is a private equity search fund focused on acquiring and scaling Shopify brands and apps, while Let’s Buy…
Read More
Welcome back to eCommerce Fastlane! If you’re running a Shopify store, you know the pain of email overload, endless internal threads, and the chaos that comes with managing customer conversations across multiple channels. Today, we’re tackling “inbox chaos” head-on with a tool designed to unify your team’s communication, streamline support, and bring true context-awareness to…
Read More
