eCommerce Fastlane

Hosted BySteve Hutt

Shopify Experts Share Strategies for Acquisition, Conversion, Retention | Grow Your Shopify Store with DTC Marketing Tips with Steve Hutt, the host of eCommerce Fastlane – your go-to podcast for proven strategies and actionable insights to accelerate your Shopify store's growth. As a seasoned ecommerce entrepreneur, I'm passionate about empowering online retailers to boost traffic, conversions, and lifetime customer value. One reviewer described the show as having an "impressive level of content that is accessible for beginners, but even more rewarding for deep e-commerce experts who want to get into the weeds of marketing & operations and translate these strategies into actions." Since 2016, eCommerce Fastlane has been the pit-stop for Shopify entrepreneurs and marketers looking to thrive in the co...

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eCommerce Fastlane | Real Time Conversational Commerce: How Brands Are Using AI To Power Real Time Conversations With Customers

July 8, 2025
Season 8
Episode 408
 eCommerce Fastlane 00:29:41
eCommerce Fastlane
eCommerce Fastlane
eCommerce Fastlane | Real Time Conversational Commerce: How Brands Are Using AI To Power Real Time Conversations With Customers
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Welcome back to eCommerce Fastlane! Today, we’re spotlighting a marketing channel that’s quietly dominating Europe, Australia, and beyond—but is still underused in North America: WhatsApp marketing.

While most Shopify brands are stuck battling expensive Facebook ads and crowded email inboxes, a new frontier is emerging that offers 80–90% open rates and instant, conversational engagement.

To break down this opportunity, I’m joined by Jeremy Horowitz, CEO of CocoAI. Jeremy’s background in private equity, Shopify app acquisitions, and international DTC growth gives him a unique vantage point on why WhatsApp is poised to become the next big wave for Shopify merchants—especially as brands look to expand internationally and leverage AI-powered automation.

If you’re ready to move beyond traditional channels and tap into a high-value, conversational approach to commerce, this episode is your playbook for getting started.  

Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome.

For more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog.