shopify
Honest ECommerce | Trusting Real Experience Over Credentials | Jon-Mark Craddock | La Matera
On this episode of Honest Ecommerce, we have Jon-Mark Craddock, the entrepreneur, brand builder, and CEO of La Matera, where he’s scaling a premium DTC brand with a focus on craftsmanship and authenticity, leveraging his experience at high-growth eCommerce brands like Chubbies, Marine Layer, and Tuckernuck.
We talk about how JM found La Matera and navigated the SBA-backed acquisition process, the first major moves he made as CEO to put his stamp on the brand, how he balances DTC growth strategies while preserving craftsmanship, the biggest challenges of growing a niche brand, and so much more!
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eCommerce Fastlane | Omnichannel Growth & Retention: Future-Proofing Your Shopify Brand
Are you feeling like your Shopify brand could be doing more—maybe you’re struggling to connect the dots between your channels, or you know you’re not getting the most out of your existing customers? You’re not alone. So many brands sense there’s untapped growth, but with commerce evolving so quickly, it’s tough to know what to…
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Honest ECommerce | Creating Experiences That Ads Can’t Buy | Erin Murray | Mad Rabbit
On this episode of Honest Ecommerce, we have Erin Murray, the Chief Brand Officer at Mad Rabbit, leading the charge by propelling the brand to new heights through innovative storytelling, product development, and comprehensive digital strategies.
We talk about Erin’s path into marketing, what led to Mad Rabbit’s explosive growth, how to build a brand that connects both digitally and at retail, and so much more!
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Honest ECommerce | Creating Connections That Can’t Happen Online | Paul Chambers | SubSummit | Bonus Episode
On this bonus episode of Honest Ecommerce, we have Paul Chambers, Co-Founder of SubSummit, the world’s largest conference dedicated to subscription, membership, and recurring revenue in the DTC space, with over two decades of experience in the subscription commerce economy.
We talk about how SubSummit grew from a founder meetup into a global platform, how they curate content that tracks the evolution of subscriptions, how recurring revenue is reshaping Ecommerce, and so much more!
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eCommerce Fastlane | Advanced Facebook Ads: Manual Over-Bidding, Intra-Day Scaling And Algorithm Hacks
Are you frustrated by unpredictable ROAS and rising Facebook ad costs that make scaling your Shopify brand feel impossible? You’re definitely not alone. Many brands see their first customer acquisition barely break even—or even lose money—forcing them to rely on retention just to stay afloat. In this episode, I’m joined by Manel Gomez, CEO and…
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Honest ECommerce | Regaining Brand Clarity After Trend Overload | Demi Marchese | 12th Tribe
On this episode of Honest Ecommerce, we have Demi Marchese, Founder and Head of Brand at 12th Tribe.
We talk about how she scaled brand voice using AI, built systems to support sustainable growth, stayed focused through trend overload, and empowered her team to drive toward a 9-figure business and so much more!
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eCommerce Fastlane | From Confusion To Clarity: How Ecommerce Brands Can Trust Their Data
Are conflicting data points between Shopify and Google Analytics 4 (GA4) undermining your marketing decisions? You’re not alone—and it’s likely costing your business more than you realize. Many Shopify brands struggle to establish a reliable source of truth for their marketing performance, leading to wasted ad spend, inaccurate reporting, and missed growth opportunities. In this…
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