CommerceTracks

eCommerce Fastlane | $100M Ad Spend Secrets: How to Scale DTC Brands 230% With Full Funnel Marketing

September 2, 2025 00:42:37 0 Comments

Today’s episode cuts straight to a costly mistake holding back serious growth for Shopify brands: disconnected marketing systems and fragmented execution. If acquisition costs are creeping up, lifetime value feels stuck, and your paid channels and retention efforts are running in silos, this is your blueprint to unify your approach and unlock real, profitable growth….

eCommerce Fastlane

eCommerce Fastlane | $100M Ad Spend Secrets: How to Scale DTC Brands 230% With Full Funnel Marketing

00:00 / 00:42:37

The Unofficial Shopify Podcast | Episode 582: They Bought a ‘Hated’ Shopify App for 2X Revenue (Now Worth Millions)

September 2, 2025 Lee Bissonnette 00:48:23 0 Comments

Andrew Le and Tu Pham acquired Edit Order, a distressed Shopify app with a terrible reputation, for just 2x revenue in 2015. Ten years later, they’ve transformed it into Cleverific, a multi-million dollar order editing powerhouse.

The Unofficial Shopify Podcast

The Unofficial Shopify Podcast | Episode 582: They Bought a 'Hated' Shopify App for 2X Revenue (Now Worth Millions)

00:00 / 00:48:23

Honest ECommerce | Finding Hidden Opportunities in Customer Behavior | Sam Shames | Embr Labs

September 1, 2025 00:23:06 0 Comments

Sam Shames is the Co-Founder and Chief Revenue Officer of Embr Labs, the company behind the Embr Wave: a wristband that heats and cools to help people manage comfort, sleep, stress, and hot flashes. What started as a project in an MIT prototyping competition turned into a 12-year journey building a hardware company from scratch….

Honest ECommerce

Honest ECommerce | Finding Hidden Opportunities in Customer Behavior | Sam Shames | Embr Labs

00:00 / 00:23:06

Honest ECommerce | Keeping Ecommerce Layouts Simple And Shoppable | Shawn Khemsurov | Electric Eye | Bonus Episode

August 28, 2025 00:23:31 0 Comments

Shawn Khemsurov is the Co-Founder of Electric Eye, a Shopify design and development agency, and a Partner at Feel, a brand studio where art meets commerce. With over ten years of experience in fashion retail, Shawn has worked with iconic brands including Abercrombie & Fitch, Gap Inc, Nike, Homage, and Only NY, spanning everything from…

Honest ECommerce

Honest ECommerce | Keeping Ecommerce Layouts Simple And Shoppable | Shawn Khemsurov | Electric Eye | Bonus Episode

00:00 / 00:23:31

eCommerce Fastlane | From Founder Mode To Self-Managing Teams: Breaking Through Seven-Figure Growth Ceilings

August 26, 2025 00:42:28 0 Comments

Today’s episode pulls back the curtain on the “dirty secret” stalling growth for scaling Shopify brands: operational complexity and founder bottlenecks. If hitting $2M–$5M+ in revenue has brought chaos, team misalignment, and burnout, this conversation is the wake-up call—and antidote—you need. We’re diving into the practical playbook for building a self-managing organization that breaks through…

eCommerce Fastlane

eCommerce Fastlane | From Founder Mode To Self-Managing Teams: Breaking Through Seven-Figure Growth Ceilings

00:00 / 00:42:28

Honest ECommerce | Building Community Buzz Before Pitching Investors | John Clark | TANDM

August 25, 2025 00:25:36 0 Comments

John Clark is the founder of Modern Shelving and Tandm Surf, two brands born from a simple idea: if he could sell it, his wife, an engineer, could build it. What started as a family-run shelving business evolved into a global Ecommerce company, while a day on the water with his daughter inspired an inflatable…

Honest ECommerce

Honest ECommerce | Building Community Buzz Before Pitching Investors | John Clark | TANDM

00:00 / 00:25:36

eCommerce Fastlane | The $30K+ Monthly SEO Strategy: How Plugin AI Gets Shopify Stores Ranking in ChatGPT & Google’s AI Results

August 19, 2025 00:47:01 0 Comments

Today’s episode pulls back the curtain on one of the highest ROI strategies for Shopify brands: AI-powered SEO and organic growth. If you’re watching 98% of your paid traffic slip away before converting while acquisition costs keep climbing, this episode is your wake-up call. We’re diving into the new playbook for driving organic reach that…

eCommerce Fastlane

eCommerce Fastlane | The $30K+ Monthly SEO Strategy: How Plugin AI Gets Shopify Stores Ranking in ChatGPT & Google's AI Results

00:00 / 00:47:01

Honest ECommerce | Testing High in Luxury Market | Allison Luvera & Lauren De Niro Pipher | Juliet Wine

August 18, 2025 00:24:56 0 Comments

Allison Luvera and Lauren De Niro Pipher are the Co-Founders of Juliet Wine, where they’re redefining boxed wine with award-winning California varietals and eco-conscious cylindrical packaging that challenges the category’s decades-old perception. Allison is an award-winning brand builder with a dual BS in Finance and Marketing from Boston College, an MBA from The Wharton School,…

Honest ECommerce

Honest ECommerce | Testing High in Luxury Market | Allison Luvera & Lauren De Niro Pipher | Juliet Wine

00:00 / 00:24:56

Honest ECommerce | Turning Event Meetups Into Lasting Partnerships | Marielle Bobo | Shoptalk | Bonus Episode

August 14, 2025 00:17:33 0 Comments

Marielle Bobo is the VP of Content at Shoptalk Spring and Fall, where she curates programming and secures industry-leading speakers to spark the most important conversations in retail and ecommerce. She’s spent 25 years in cross-platform media, serving as Editor-in-Chief & SVP of Programming at EBONY, Fashion Director at Essence, and shaping fashion, beauty, and…

Honest ECommerce

Honest ECommerce | Turning Event Meetups Into Lasting Partnerships | Marielle Bobo | Shoptalk | Bonus Episode

00:00 / 00:17:33

eCommerce Fastlane | Why Unilever Moved 50% Of Ad Budget To Micro-Influencers (And How Shopify Brands Can Copy This)

August 12, 2025 00:52:44 0 Comments

Today, we’re diving into one of the most powerful—yet often misunderstood—strategies for Shopify brands: micro-influencer marketing. If you’re tired of celebrity endorsements that feel inauthentic and paid ads with questionable ROI, this episode is for you. We’re exploring how authentic voices, strategic product seeding, and user-generated content can actually supercharge your growth while reducing those…

eCommerce Fastlane

eCommerce Fastlane | Why Unilever Moved 50% Of Ad Budget To Micro-Influencers (And How Shopify Brands Can Copy This)

00:00 / 00:52:44

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