CommerceTracks

eCommerce Fastlane | Real Time Conversational Commerce: How Brands Are Using AI To Power Real Time Conversations With Customers

July 8, 2025 00:29:41 0 Comments

Welcome back to eCommerce Fastlane! Today, we’re spotlighting a marketing channel that’s quietly dominating Europe, Australia, and beyond—but is still underused in North America: WhatsApp marketing. While most Shopify brands are stuck battling expensive Facebook ads and crowded email inboxes, a new frontier is emerging that offers 80–90% open rates and instant, conversational engagement….

eCommerce Fastlane

eCommerce Fastlane | Real Time Conversational Commerce: How Brands Are Using AI To Power Real Time Conversations With Customers

00:00 / 00:29:41

Honest ECommerce | Connecting with Customers Beyond Tools and Dashboards | Aaron Magness | Full Glass Wine Co.

July 7, 2025 00:29:44 0 Comments

On this episode of Honest Ecommerce, we have Aaron Magness. He is the SVP of Marketing at Full Glass Wine Co., a brand acquisition and management firm focused on operating Direct-to-Consumer wine companies with strong community roots. With over 15 years of experience at high-growth consumer brands, Aaron specializes in scaling marketing across portfolios while building long-term customer value.

We talk about building expert teams in a startup portfolio, scaling DTC through subscription experience, balancing tools with firsthand market knowledge, and so much more!

Honest ECommerce

Honest ECommerce | Connecting with Customers Beyond Tools and Dashboards | Aaron Magness | Full Glass Wine Co.

00:00 / 00:29:44

eCommerce Fastlane | Cracking The AI Commerce Code: Tanner Larsson On Making Your Brand Unmissable

July 1, 2025 01:07:50 0 Comments

Welcome back to eCommerce Fastlane! A fundamental shift is underway in how customers discover and purchase products, and most Shopify merchants are unaware of it. The days of relying solely on Google search are numbered as consumers increasingly turn to AI assistants like ChatGPT, Gemini, and Perplexity for buying advice. But here’s the problem: 80-90%…

eCommerce Fastlane

eCommerce Fastlane | Cracking The AI Commerce Code: Tanner Larsson On Making Your Brand Unmissable

00:00 / 01:07:50

Honest ECommerce | Turning Brand Values Into Growth Strategy | Julie De Angulo | Bajio Sunglasses

June 30, 2025 00:33:20 0 Comments

On this episode of Honest Ecommerce, we have Julie De Angulo. She is the VP of Ecommerce and Digital at Bajio Sunglasses, a premium polarized fishing eyewear brand built for anglers who live on the water. With 19 years of experience across home goods, pet supplements, fashion, and accessories, Julie specializes in building full-funnel strategies that scale Ecommerce brands from the ground up.

We talk about launching a DTC channel with zero digital presence, mapping the full customer lifecycle from acquisition to loyalty, translating lens tech into stories that convert, and so much more!

Honest ECommerce

Honest ECommerce | Turning Brand Values Into Growth Strategy | Julie De Angulo | Bajio Sunglasses

00:00 / 00:33:20

Honest ECommerce | Shifting from Reviews to Smarter CRO Tools | Jeremy Horowitz | Because Ventures | Bonus Episode

June 26, 2025 00:27:40 0 Comments

On this bonus episode of Honest Ecommerce, we have Jeremy Horowitz. He is a Managing Partner at Because Ventures, a private equity search fund that acquires and scales Shopify brands and apps, and also runs Let’s Buy a Biz!, a media brand exploring the behind-the-scenes of Ecommerce M&A.

We talk about analytics as a breakout category, why real CRO starts at $5M+, how loyalty programs and subscriptions are starting to blend together, and so much more!

Honest ECommerce

Honest ECommerce | Shifting from Reviews to Smarter CRO Tools | Jeremy Horowitz | Because Ventures | Bonus Episode

00:00 / 00:27:40

eCommerce Fastlane | How This CEO Turned 25,000 Customers Into Just 2 Support Agents (The Revolutionary Communication System)

June 24, 2025 00:40:43 0 Comments

Welcome back to eCommerce Fastlane! If you’re running a Shopify store, you know the pain of email overload, endless internal threads, and the chaos that comes with managing customer conversations across multiple channels. Today, we’re tackling “inbox chaos” head-on with a tool designed to unify your team’s communication, streamline support, and bring true context-awareness to…

eCommerce Fastlane

eCommerce Fastlane | How This CEO Turned 25,000 Customers Into Just 2 Support Agents (The Revolutionary Communication System)

00:00 / 00:40:43

The Unofficial Shopify Podcast | Episode 567: How Divorce, Cancer, and TikTok Built a Shopify Brand

June 24, 2025 Lee Bissonnette 00:49:22 0 Comments

Sara Olsher turned personal chaos—divorce, cancer, and pandemic layoffs—into Mighty + Bright, a Shopify brand selling visual tools that help kids and neurodivergent adults navigate daily life.

The Unofficial Shopify Podcast

The Unofficial Shopify Podcast | Episode 567: How Divorce, Cancer, and TikTok Built a Shopify Brand

00:00 / 00:49:22

Honest ECommerce | Pivoting to Services to Scale With Your Team | Lucy Jeffrey | Bare Kind Limited

June 23, 2025 00:28:27 0 Comments

On this episode of Honest Ecommerce, we have Lucy Jeffrey. She is a two-time founder based in the UK. She launched Bare Kind, a bamboo sock company that donates 10% of profits to save endangered animals, and later founded Candid Founders, a YouTube channel and growth agency helping brands scale on the Faire wholesale marketplace.

We talk about why turning off Meta ads actually improved profits, building a service arm around your DTC team, running two businesses at the same time, and so much more!

Honest ECommerce

Honest ECommerce | Pivoting to Services to Scale With Your Team | Lucy Jeffrey | Bare Kind Limited

00:00 / 00:28:27

eCommerce Fastlane | Breaking Into Billion-Dollar Markets: Clean Boss vs. The Cleaning Giants

June 17, 2025 00:36:49 0 Comments

Welcome back to eCommerce Fastlane! Today, we’re diving into the world of challenger brands and what it really takes to break into—and win—in a market dominated by legacy giants. If you’ve ever walked down the cleaning aisle, you know it’s ruled by “Big Clean”—massive CPG players with decades of brand equity. But what happens when…

eCommerce Fastlane

eCommerce Fastlane | Breaking Into Billion-Dollar Markets: Clean Boss vs. The Cleaning Giants