shopify
Honest ECommerce | Discovering New Markets Through Real Conversations | Shelley Gupta | BaKIT Box
Shelley Gupta is the Founder & CEO of BāKIT Box, a STEM-based baking kit bringing global flavors and cultural traditions into homes across America. Her path to CPG began far from the kitchen as a recording artist signed to EMI Music before earning her CFA, an MBA from Chicago Booth, and leading strategy work at…
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eCommerce Fastlane | The Launch Revolution: Building Emotional Loyalty Through Drops
Every Shopify brand scaling beyond six figures eventually faces this moment: you’ve got a product people actually want, demand is building, and you decide to run a launch. Then the site crashes, bots clear out inventory in seconds, real customers get locked out, and your support inbox explodes for weeks. Whether you’re dropping limited sneakers…
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Honest ECommerce | Reimagining Retention Through Customer Psychology | Sonja Grasser | Retention Theory | Bonus Episode
Sonja Grasser is the Founder of Retention Theory, a consultancy helping CPG brands turn one-time buyers into loyal repeat customers through data-driven retention systems. With a background that spans law school, 60+ countries of travel, and hands-on work with brands like MaryRuth’s Organics, Sonja brings a uniquely behavioral approach to customer retention: rooted in psychology,…
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eCommerce Fastlane | Scale Beyond Paid Ads: How SARAL’s InfluencerOS Delivers Predictable Growth for Shopify Brands
As Q4 heats up and ad costs keep climbing, most Shopify brands are stuck in the same exhausting cycle—pouring more money into Meta and TikTok ads while watching their CAC creep higher every month. You know you need to diversify, and influencer marketing seems like the obvious answer. So you start DMing creators, sending free…
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Honest ECommerce | Turning Feedback Into a Founder’s Superpower | Kirsten Maitland | Rebel Cheese
Kirsten Maitland is the co-founder of Rebel Cheese, an award-winning Austin-based vegan cheese brand backed by Shark Tank investor Mark Cuban. A former U.S. Navy veteran and Microsoft agile coach, Kirsten brings her background in tech innovation to reimagine plant-based dairy through traditional cheesemaking techniques and smart Ecommerce strategy. After leaving a stable four-day tech…
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eCommerce Fastlane | Chaos-Proof Your Q4: ShipBob’s Fulfillment Playbook for Fast-Growing Shopify Brands
As Q4 heats up, Shopify brands are facing some serious pressure—rising fulfillment costs, shifting global tariffs, and the growing complexity of scaling operations beyond your garage or living room. Today’s guest knows this space inside and out. Casey Armstrong, CMO at ShipBob, returns for his third appearance on the show—a rare honor reserved for guests…
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eCommerce Fastlane | Scale Smarter, Not Harder: The 10-Minute Shopify Workweek Using AI Agents With Thinkr
Welcome to eCommerce Fastlane! Q4 is in full swing, and with it comes mounting pressure for Shopify brands—admin demands are cutting into margins, operations are getting more complex, and there’s a constant buzz about AI: is it actually moving the needle, or just adding more noise? Today, we’re bringing clarity to the conversation with Edu…
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My Wife Quit Her Job Podcast | 611: The Shopify Features That Are Exploding Sales For Big Brands With Kurt Elster
In this episode, I sit down with Kurt Elster, host of The Unofficial Shopify Podcast, to talk about how AI is shaking up ecommerce and changing the way Shopify brands grow. We discuss the new AI tools that are actually moving the needle, boosting conversions, streamlining operations, and increasing average order value.
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