shopify
Honest ECommerce | Investing in Product Before Spending on Growth | Robert Cardiff | Laundry Sauce
On this episode of Honest Ecommerce, we have Robert Cardiff. He is a serial entrepreneur and investor, and the co-founder and COO of Laundry Sauce, an 8-figure DTC CPG brand reinventing how consumers experience laundry.
We talk about identifying white space in legacy categories, turning a viral meme into a high-end product, raising millions off a single anchor video before making a single sale, navigating manufacturing without big-brand backing, and so much more!
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Honest ECommerce | Growing Your Brand Beyond Technical Fixes | Sia Karamalegos | ThemeVitals | Bonus Episode
On this bonus episode of Honest Ecommerce, we have Sia Karamalegos. She is a freelance developer and web performance engineer, a Google Developer Expert in web technologies, and formerly worked on the Shopify performance team.
We talk about the difference between Lighthouse and Core Web Vitals, why site performance matters for bounce and conversion rates—not just SEO, how ThemeVitals collects and uses real-world data to benchmark Shopify themes, and how both merchants and theme developers can use it to make better performance decisions and so much more!
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eCommerce Fastlane | Your Shipping Costs Are Eating Your Margins! Learn How To Cut Your FedEx & UPS Expenses
You’re not alone. Many e-commerce brands are feeling the “margin crunch” as shipping costs skyrocket. Carrier rate hikes, hidden surcharges, and complex contracts can feel like unavoidable profit killers, making it harder to stay competitive and profitable. Today, we’re talking with Michael Moriarty, a strategic partner at Schooley Mitchell, an independent cost reduction consulting firm…
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Honest ECommerce | Creating Brand Experiences Beyond Ecommerce | Jiake Liu | Outer
On this episode of Honest Ecommerce, we have Jiake Liu, Co-Founder and CEO of Outer, a brand revolutionizing outdoor living by reimagining furniture and transforming backyards into immersive, functional spaces.
We talk about reinventing outdoor living, what life after Shark Tank has been like, the power of crowdsourced showrooms, and so much more!
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Honest ECommerce | Turning Returns Into Business Insights | Michael Hughes | PlushBeds
On this episode of Honest Ecommerce, we have Michael Hughes, Founder & CEO of PlushBeds, a leading direct-to-consumer brand specializing in natural and organic mattresses.
We talk about manufacturing your own products, the challenges of scaling a luxury mattress brand, building one of the largest importers of organic latex in the U.S., and so much more!
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eCommerce Fastlane | Scaling Beyond Ads: How Everflow’s Partner Marketing Platform Boosts Affiliate Revenue for Shopify Merchants
Struggling to Find Marketing Channels That Deliver? Drowning in Rising Ad Costs? There’s a Better Way. You’re not alone. Many e-commerce brands are feeling the squeeze of rising ad costs and cutthroat competition. Finding profitable ways to reach new customers is getting tougher. Today, we’re talking with Michael Cole, the Senior Vice President of Marketing…
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Honest ECommerce | Boosting Credibility With Verified Reviews | DJ Sprague | Shopper Approved | Bonus Episode
On this bonus episode of Honest Ecommerce, we have DJ Sprague, co-author of Reputation King and CMO of Shopper Approved.
We talk about why reputation management is crucial for online success, how to dominate search with trust signals, the biggest mistakes Ecommerce brands make with reviews, and how trust directly impacts conversions, and so much more!
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