On this episode of Honest Ecommerce, we have Allison Herman. Allison is the owner and CEO of Dragonwing, an athletic brand designed for teen and tween girls.
We talk about acquiring and rebranding a business, the challenges of scaling beyond Amazon to direct-to-consumer, the power of networking and partnerships in growing a brand, and so much more!
On this bonus episode of Honest Ecommerce, we have Nick Trueman. Nick is the Director of PPC & SEO Consultancy at Spec Digital and Host of the Winning With Shopify Podcast. With 17 years in PPC and SEO, he’s helped 1,500+ brands scale through search marketing. As founder of Spec Digital, he specializes in Google & Bing ads, CRO, and performance marketing, shaping how major search engines operate along the way.
We talk about maximizing search marketing ROI, common mistakes brands make with paid media, the future of Ecommerce SEO and so much more!
On this episode of Honest Ecommerce, we have Heather Florio. Heather is the second-generation owner and CEO of Desert Harvest, a company leading innovation in sustainable pelvic and sexual health solutions.
We talk about what it’s like to be a woman in business, the challenges and triumphs of leading an industry-changing brand, and what’s next for Desert Harvest’s mission to advance pelvic healthcare and so much more!
On this episode of Honest Ecommerce, we have Haley Weidenbaum. Haley is the Co-Founder and CEO of Everhem, a custom window treatment brand revolutionizing the design industry.
We talk about how Haley self-funded Everhem with her husband Adam, outlasted the pandemic-driven home industry boom while continuing to grow, and how the company uses sales data to identify consumer trends in the trade industry and so much more!
On this bonus episode of Honest Ecommerce, we have Leo Martinez. Leo is the Program Director of eTail Palm Springs, London, and Toronto, and he curates one of the most influential events in retail.
We talk about the biggest Ecommerce trends shaping 2025, how eTail delivers high-value networking and insights, what first-time attendees need to know to maximize their experience, the role of AI and personalization in modern retail, and so much more!
On this episode of Honest Ecommerce, we have Vicky Pasche, CEO and Co-Founder of Dapper Boi, a size-inclusive, all-gender apparel brand that’s redefining fashion for every body type.
We talk about building a purpose-driven brand, leveraging social media to create loyal customer relationships, lessons learned from navigating the challenges of fundraising in the fashion industry, how a Shark Tank rejection fueled the growth of a 7-figure brand, and so much more!
On this episode of Honest Ecommerce, we have Wes Horbatuck and Greg Orfe, founders of Driftline, a watersport apparel brand featured on Shark Tank that’s transforming performance wear with their patented wetsuit-lined boardshorts, Drifties™.
We talk about the challenges of breaking into the apparel industry, Ecommerce strategies for driving website traffic, tips for streamlining your online store, and so much more!
On this bonus episode of Honest Ecommerce, we have Kyle Hency. Kyle is the Co-founder & former CEO of Chubbies, Co-founder at Loop Returns & now Co-founder & CEO of GoodDay Software, where he’s redefining ERPs for modern Shopify brands. With years of experience building DTC brands and scaling SaaS solutions, Kyle brings a wealth of knowledge on brand growth, team leadership, and operational optimization.
We talk about simplifying operations with modern ERPs, lessons learned from scaling, empowering businesses to boost resilience and so much more!
On this episode of Honest Ecommerce, we have Shawn Khemsurov. Shawn is the Co-Founder of Electric Eye, our Shopify expert design and development agency.
We talk about simplifying Shopify migrations, upgrading your online store for better performance, optimizing UX and design, and so much more!
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