On this episode of Honest Ecommerce, we have Jiake Liu, Co-Founder and CEO of Outer, a brand revolutionizing outdoor living by reimagining furniture and transforming backyards into immersive, functional spaces.
We talk about reinventing outdoor living, what life after Shark Tank has been like, the power of crowdsourced showrooms, and so much more!
On this episode of Honest Ecommerce, we have Michael Hughes, Founder & CEO of PlushBeds, a leading direct-to-consumer brand specializing in natural and organic mattresses.
We talk about manufacturing your own products, the challenges of scaling a luxury mattress brand, building one of the largest importers of organic latex in the U.S., and so much more!
On this bonus episode of Honest Ecommerce, we have DJ Sprague, co-author of Reputation King and CMO of Shopper Approved.
We talk about why reputation management is crucial for online success, how to dominate search with trust signals, the biggest mistakes Ecommerce brands make with reviews, and how trust directly impacts conversions, and so much more!
On this episode of Honest Ecommerce, we have Aman Advani, CEO and Co-Founder of Ministry of Supply.
We talk about science and engineering revolutionizing apparel, what it means to be a “good” brand in today’s market, how supply chain strategy impacts Ecommerce success, the future of wearable technology and so much more!
On this episode of Honest Ecommerce, we have Brandon Horoho Co-Founder, VP, and CMO of Montana Knife Company (MKC).
We talk about why they started MKC, how it stands out from other knife companies, the story behind their unique VIP program, and the key metrics that drive their business, and so much more!
On this bonus episode of Honest Ecommerce, we have Aaron Schwartz, a DTC business builder, investor, and advisor to numerous commerce tech companies.
We talk about the most common mistakes DTC brands make, how AI-driven mass customization is creating new challenges, the marketing channels brands are overlooking, how Orita helps brands maximize their customer data, and so much more!
On this episode of Honest Ecommerce, we have Johnny Person, Owner and Operator of Aug11 Co, a brand known for crafting high-quality, perfectly fitting snapback hats.
We talk about the inspiration behind Aug11, the biggest challenges of launching an apparel brand, why learning every aspect of Ecommerce helped Johnny scale, the power of relationship-driven marketing, and so much more!
On this episode of Honest Ecommerce, we have Liam Eriksson. Liam is the CEO & Co-Founder of GUY FOX, a men’s fragrance company changing the fragrance industry for the better.
We talk about disrupting the traditional fragrance market, what makes GUY FOX stand out from big-name brands, the biggest challenges of launching a DTC fragrance business, and so much more!
On this bonus episode of Honest Ecommerce, we have Tim Masek. Tim is a growth operator in the Ecommerce and Ecom enablement space. He currently serves as the CMO at Storetasker, the largest platform to hire high-end Ecommerce talent. Before Storetasker, he founded and sold 1-800-D2C, a platform that helped Ecommerce operators find the best software.
We talk about the future of hiring in Ecommerce, how to grow a talent marketplace, and what the best brands are doing to scale efficiently, and so much more!
On this episode of Honest Ecommerce, we have Brandi Corbello. Brandi is a melanoma survivor and the founder of Melan, a sunscreen brand that’s redefining sun care with a focus on comfort, fun, and giving back to melanoma and skin cancer research.
We talk about Brandi’s journey from cancer survivor to entrepreneur, the challenges of creating a clean sunscreen brand, overcoming setbacks in business, and the lessons she’s learned along the way and so much more!
On this episode of Honest Ecommerce, we have Allison Herman. Allison is the owner and CEO of Dragonwing, an athletic brand designed for teen and tween girls.
We talk about acquiring and rebranding a business, the challenges of scaling beyond Amazon to direct-to-consumer, the power of networking and partnerships in growing a brand, and so much more!
On this bonus episode of Honest Ecommerce, we have Nick Trueman. Nick is the Director of PPC & SEO Consultancy at Spec Digital and Host of the Winning With Shopify Podcast. With 17 years in PPC and SEO, he’s helped 1,500+ brands scale through search marketing. As founder of Spec Digital, he specializes in Google & Bing ads, CRO, and performance marketing, shaping how major search engines operate along the way.
We talk about maximizing search marketing ROI, common mistakes brands make with paid media, the future of Ecommerce SEO and so much more!
On this episode of Honest Ecommerce, we have Heather Florio. Heather is the second-generation owner and CEO of Desert Harvest, a company leading innovation in sustainable pelvic and sexual health solutions.
We talk about what it’s like to be a woman in business, the challenges and triumphs of leading an industry-changing brand, and what’s next for Desert Harvest’s mission to advance pelvic healthcare and so much more!
On this episode of Honest Ecommerce, we have Haley Weidenbaum. Haley is the Co-Founder and CEO of Everhem, a custom window treatment brand revolutionizing the design industry.
We talk about how Haley self-funded Everhem with her husband Adam, outlasted the pandemic-driven home industry boom while continuing to grow, and how the company uses sales data to identify consumer trends in the trade industry and so much more!
On this bonus episode of Honest Ecommerce, we have Leo Martinez. Leo is the Program Director of eTail Palm Springs, London, and Toronto, and he curates one of the most influential events in retail.
We talk about the biggest Ecommerce trends shaping 2025, how eTail delivers high-value networking and insights, what first-time attendees need to know to maximize their experience, the role of AI and personalization in modern retail, and so much more!
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