Shopify Experts Share Strategies for Acquisition, Conversion, Retention | Grow Your Shopify Store with DTC Marketing Tips with Steve Hutt, the host of eCommerce Fastlane – your go-to podcast for proven strategies and actionable insights to accelerate your Shopify store's growth. As a seasoned ecommerce entrepreneur, I'm passionate about empowering online retailers to boost traffic, conversions, and lifetime customer value. One reviewer described the show as having an "impressive level of content that is accessible for beginners, but even more rewarding for deep e-commerce experts who want to get into the weeds of marketing & operations and translate these strategies into actions." Since 2016, eCommerce Fastlane has been the pit-stop for Shopify entrepreneurs and marketers looking to thrive in the co...
Most Shopify sellers have no idea they’re breaking tax laws until it’s too late—and the penalties are brutal. In this episode, discover: Four types of nexus that trigger tax...
Most CRO agencies chase test velocity while your conversion problems go undiagnosed—here’s the research framework that changes everything. In this episode, discover: Why 80% of optimization work should happen...
AI is reshaping customer discovery, and if you’re not showing up in ChatGPT or Perplexity recommendations, you’re invisible. In this episode, discover: Why Answer Engine Optimization (AEO) matters now—AI...
Shopify merchants generated $14 billion over BFCM weekend—but the real test starts now with fulfillment execution and operational strategy. In this episode, discover: Why apparel, beauty, and toys grew...
Bluetooth scanners failing during your busiest checkout rush is about to become a problem of the past. In this episode, discover: How Shopify’s new POS Hub eliminates the wireless...
Most DTC brands lose 15-30% of their margin to return processing mistakes they don’t even know they’re making. In this episode, discover: Why the “chaos corner” in your warehouse...
Most e-commerce teams are drowning in manual work that AI should be handling—but there’s a massive gap between AI hype and AI that actually works. In this episode, discover:...
You’re paying affiliate commissions on customers who were already buying from you—Josh Kennedy calls this the “$20 billion mistake.” In this episode, discover: Why 2/3 of affiliate partnerships drain...
The customer acquisition playbook that built your business three years ago is actively bleeding money today. In this episode, discover: Why single-channel strategies are crushing margins as CPMs creep...
Here’s what most brands get wrong about discounting: they launch site-wide sales that spike orders for a few days, then train customers to never buy at full price again....
Most founders don’t realize they’re stuck in the ad creative grind until they’re months deep into it. Everyone’s chasing the same AI tools to pump out images and copy,...
Here’s what most founders don’t realize until they’re deep in the scaling trenches: that DIY Shopify store that got you to $2-3M? It’s probably your biggest bottleneck right now....
Every time your phone rings and goes to voicemail, you’re losing a customer forever. Research shows that more than 80% of potential buyers who hit voicemail don’t call back—they...
Every Shopify brand scaling beyond six figures eventually faces this moment: you’ve got a product people actually want, demand is building, and you decide to run a launch. Then...
As Q4 heats up and ad costs keep climbing, most Shopify brands are stuck in the same exhausting cycle—pouring more money into Meta and TikTok ads while watching their...
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