eCommerce Evolution

Hosted ByBrett Curry

eCommerce Evolution is hosted by Brett Curry, CEO of OMG Commerce. Tune in for fresh interviews with the merchants, vendors, and experts shaping the eCommerce industry. We take an in-depth look at what's new and what's next in eCommerce.


All Episodes

eCommerce Evolution | 330: How One Brand Went from $0 to $80K/Day on AppLovin in One Week

Think you’ve maxed out your paid advertising? Think again. In this episode, Miranda Pettinger (365 Holdings/Cuddle Clones) shares how she scaled AppLovin from zero to $80,000/day in just 7...

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eCommerce Evolution Podcast
eCommerce Evolution Podcast
eCommerce Evolution | 330: How One Brand Went from $0 to $80K/Day on AppLovin in One Week
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eCommerce Evolution | 329: Last-Minute Levers for Amazon Q4 | Masterclass Replay

At the start of Q4, OMG Commerce founder Brett Curry hosts a special Last-Minute Levers masterclass to help brands maximize performance during the busiest shopping season of the year....

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eCommerce Evolution Podcast
eCommerce Evolution Podcast
eCommerce Evolution | 329: Last-Minute Levers for Amazon Q4 | Masterclass Replay
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eCommerce Evolution | 328: The 95-5 Rule: Why Your “Efficient” Marketing is Slowing Killing Your Brand

Are you spending more on ads but getting less in return? You’re not alone. In this eye-opening conversation, Preston Rutherford, co-founder of Chubbies (which achieved a nine-figure exit and...

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eCommerce Evolution Podcast
eCommerce Evolution Podcast
eCommerce Evolution | 328: The 95-5 Rule: Why Your "Efficient" Marketing is Slowing Killing Your Brand
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eCommerce Evolution | 327: Building an 8-Figure Tool Belt Empire with Connor Crook of Diamond Back Tools

What happens when a trial attorney who spent his days in courtrooms becomes the CEO of one of the fastest-growing premium tool belt companies online? Connor Crook’s journey from...

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eCommerce Evolution Podcast
eCommerce Evolution Podcast
eCommerce Evolution | 327: Building an 8-Figure Tool Belt Empire with Connor Crook of Diamond Back Tools
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eCommerce Evolution | 326: From Prime Day Disappointment to Holiday Success: How to Win on Amazon in Q4 with Brandon Fuhrmann

Amazon’s 2025 Prime Day was a wake-up call for sellers – the four-day format killed urgency, lightning deals lost their punch, and profitability took a hit across the board....

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eCommerce Evolution Podcast
eCommerce Evolution Podcast
eCommerce Evolution | 326: From Prime Day Disappointment to Holiday Success: How to Win on Amazon in Q4 with Brandon Fuhrmann
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eCommerce Evolution | 325: How Wholesale Shaped Pura Vida’s $135 Million Exit

When most DTC brands think about scaling, they focus on optimizing Facebook ads or expanding to new digital channels. But Jared Mehr helped build something different at Pura Vida—a...

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eCommerce Evolution Podcast
eCommerce Evolution Podcast
eCommerce Evolution | 325: How Wholesale Shaped Pura Vida’s $135 Million Exit
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eCommerce Evolution | 324: The Amazon Review Manipulation Crackdown: How AMZ’s AI is Catching (and Punishing) Everyone

Amazon enforcement has reached unprecedented levels in 2024. Even 8 and 9-figure sellers are getting suspended, and Amazon’s “two strikes and you’re out” policy means there’s virtually no room...

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eCommerce Evolution Podcast
eCommerce Evolution Podcast
eCommerce Evolution | 324: The Amazon Review Manipulation Crackdown: How AMZ’s AI is Catching (and Punishing) Everyone
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eCommerce Evolution | 323: Dealing with Amazon Negative Reviews and Fixing Your Digital Shelf

If you’re selling on Amazon, you’re playing defense every single day. Or you should be. Negative reviews can tank your rankings overnight, and dozens of hidden listing issues are...

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eCommerce Evolution Podcast
eCommerce Evolution Podcast
eCommerce Evolution | 323: Dealing with Amazon Negative Reviews and Fixing Your Digital Shelf
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eCommerce Evolution | 322: From Zero to Viral: Your TikTok Shop’s 0-$100.000 per Month Playbook

TikTok Shop right now is bigger than Amazon or Shopify was from launch. That is what TikTok Shop is right now.” Bold statement? Maybe. But Jordan West, founder and...

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eCommerce Evolution Podcast
eCommerce Evolution Podcast
eCommerce Evolution | 322: From Zero to Viral: Your TikTok Shop's 0-$100.000 per Month Playbook
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eCommerce Evolution | 321: The Power of Product Positioning and Staying Relevant for 25 Years

What does it take to build a skincare brand that not only survives but thrives for over two decades in one of the most competitive markets? In this powerful...

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eCommerce Evolution Podcast
eCommerce Evolution Podcast
eCommerce Evolution | 321: The Power of Product Positioning and Staying Relevant for 25 Years
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eCommerce Evolution | 320: From Farm to Top 1% Shopify Store: How Fresh Chili Company Built a Multi-Million Brand Through Authentic Storytelling

When most brands struggle to break through the noise online, Chris Lang and Fresh Chili Company cracked the code by doing something radically different: they started with story, not...

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eCommerce Evolution Podcast
eCommerce Evolution Podcast
eCommerce Evolution | 320: From Farm to Top 1% Shopify Store: How Fresh Chili Company Built a Multi-Million Brand Through Authentic Storytelling
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eCommerce Evolution | 319: Subscription-Only Success: How Spot & Tango Hit $100M with Great Margins and No Retail Distribution

Russell Breuer, founder of Spot & Tango, shares the remarkable journey of building a $100+ million pet food company from a New York studio apartment in just seven years....

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eCommerce Evolution Podcast
eCommerce Evolution Podcast
eCommerce Evolution | 319: Subscription-Only Success: How Spot & Tango Hit $100M with Great Margins and No Retail Distribution
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eCommerce Evolution | 318: Built to Sell: How Fluencer Fruit Cracked the Amazon Influencer Code and Got Acquired by Wayward

What happens when you build a company specifically to sell it—and then execute that plan? Liz Saunders went from running registration at Seller Summit to delivering the closing keynote,...

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eCommerce Evolution Podcast
eCommerce Evolution Podcast
eCommerce Evolution | 318: Built to Sell: How Fluencer Fruit Cracked the Amazon Influencer Code and Got Acquired by Wayward
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eCommerce Evolution | 317: SEO Isn’t Dead: The 4-Bucket Framework Driving Profitable EComm Growth (+ AI Optimization Secrets)

Think SEO is dead in the age of AI? Think again. While ChatGPT referral traffic surged 112% month-over-month across e-commerce sites, Google still commands 99% of search market share...

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eCommerce Evolution Podcast
eCommerce Evolution Podcast
eCommerce Evolution | 317: SEO Isn't Dead: The 4-Bucket Framework Driving Profitable EComm Growth (+ AI Optimization Secrets)
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eCommerce Evolution | 316: Scale with Stability by Hiring World-Class Talent & Operating with Mentors

I had fellow agency owner JC Hite join me on the pod to discuss some really important topics. Namely, is it possible to scale with stability – which for...

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eCommerce Evolution Podcast
eCommerce Evolution Podcast
eCommerce Evolution | 316: Scale with Stability by Hiring World-Class Talent & Operating with Mentors
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