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Looked at something that I thought was
just fascinating is that profitability,

2
00:00:03,750 –> 00:00:07,050
because Prime Day just really just kind
of crushed me this year with everything

3
00:00:07,050 –> 00:00:09,930
that went on. I actually made more
money in August than I did in July.

4
00:00:22,240 –> 00:00:24,330
Are you frustrated with growth on Amazon?

5
00:00:24,450 –> 00:00:28,740
If you’re not completely confident in
your Amazon ad strategy or your brand

6
00:00:28,740 –> 00:00:32,670
growth strategy on Amazon, we should
chat. Hey, what’s up? I’m Brett Curry,

7
00:00:32,670 –> 00:00:35,760
CEO of OMG Commerce. We help seven, eight,

8
00:00:35,760 –> 00:00:38,940
and nine figure brands
scale on Amazon. Now,

9
00:00:39,120 –> 00:00:43,740
success on Amazon really comes down to
three things. The first is visibility,

10
00:00:43,800 –> 00:00:47,070
and this is really made up
of SEO and merchandising.

11
00:00:47,070 –> 00:00:51,870
SEO is really about getting your
products to show up on the right digital

12
00:00:51,900 –> 00:00:55,590
shelves when people search for
keywords related to your product.

13
00:00:56,130 –> 00:01:00,990
Merchandising is really about helping
your products jump off the shelf so that

14
00:01:00,990 –> 00:01:04,290
people notice them.
Number two is velocity,

15
00:01:04,530 –> 00:01:09,330
and this is largely driven by
improving your overall organic rank and

16
00:01:09,480 –> 00:01:12,720
crafting a comprehensive
Amazon ad strategy.

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00:01:12,720 –> 00:01:15,360
And then number three is value creation.

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00:01:15,690 –> 00:01:20,160
This is turning impressions and clicks
and visits to your pride detail page

19
00:01:20,430 –> 00:01:24,450
into paying customers. This is all
about better copy, better images,

20
00:01:24,450 –> 00:01:27,600
better videos, better bullet
points, better a plus content,

21
00:01:27,780 –> 00:01:32,550
and overcoming any hurdle that’s keeping
someone from buying your product.

22
00:01:32,940 –> 00:01:35,940
Now as an agency, we’ve been
doing this for eight plus years.

23
00:01:35,940 –> 00:01:38,160
We’ve been invited to the Amazon
headquarters multiple times.

24
00:01:38,160 –> 00:01:40,860
I speak on stages about
how to grow on Amazon,

25
00:01:41,280 –> 00:01:45,750
and we’ve condensed eight years of Amazon
knowledge into one simple practical

26
00:01:45,810 –> 00:01:47,610
guide. So click here to get that guide,

27
00:01:47,880 –> 00:01:52,710
or maybe you’d like to work with the
pros to diagnose what’s wrong with Amazon

28
00:01:52,710 –> 00:01:55,740
for you or just see what
opportunities you might be missing.

29
00:01:56,160 –> 00:01:59,910
So click here to also request a free
strategy session and we can’t wait to help

30
00:01:59,910 –> 00:02:01,650
you dominate on Amazon.

31
00:02:04,920 –> 00:02:08,640
Well, hello and welcome to another edition
of the E-Commerce Evolution podcast.

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00:02:08,640 –> 00:02:12,330
I’m your host, Brett
Curry, CEO of OMG Commerce,

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and today we’re going deep on Amazon.

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How is Amazon trending in 2025?

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We’ll unpack a little bit of Prime
day from the context of what did we

36
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learn then that we can apply to Q4.

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Amazon has always been a wild
ride and this year is maybe

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wilder than most.

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00:02:34,470 –> 00:02:39,090
And so we want to give you what you
need to be to crush holiday sales.

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00:02:39,090 –> 00:02:43,920
And so my guest today is Brandon
Fuhrmann and he is the co-founder of

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Innovate. Used to be Amazon Innovate.

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If you’ve heard of that event
or seen that event in the past,

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my buddy Sean Frank from The Ridge says
it’s the best Amazon show He attends.

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00:02:53,310 –> 00:02:55,620
Brandon Young, also confirms that,

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and so high praise from two powerhouse
individuals in the D two C and Amazon

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space. And so going to talk
about the show a little bit,

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00:03:04,150 –> 00:03:05,560
but Brandon is also,

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he’s been a top seller
on Amazon for 12 years.

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So either a seven or eight figure
seller essentially the whole time in an

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extremely competitive
category, kitchenware,

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which most people have just
dropped out of that category,

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it’s deeming it too hard, and
so he’s got lots of wisdom.

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00:03:23,440 –> 00:03:27,520
Excited to unpack this one with that.
Brandon, welcome to the show, man.

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00:03:27,520 –> 00:03:28,210
And how’s it going?

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It’s going good. Good to be
here. You mentioned 12 years.

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It seems like it’s like a hundred
years in Amazon years, but yeah.

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Yeah, totally.

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00:03:37,660 –> 00:03:42,610
I think we can definitely count
digital marketing or or Amazon years.

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They should feel like dog years
or be calculated the same way

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because yeah, if you’ve been doing this
for longer than three or four years,

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you’re sort of a veteran, right?
You’ve been doing it for 12. Dang,

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I can’t even believe it myself.
Know the game. Yeah, for sure.

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And so we love the Amazon game.

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We built a full service Amazon department
inside of OMG starting back in 2016,

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and so kind of fell in love with
Amazon. Love Hate though, right?

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It’s such an opportunity.
There’s such madness there as well.

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And we’ll get into things like fees and
how those are going to continue to go up

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in Q4 and talk about some weirdness around
Prime day and what we can expect from

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that.

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But obviously with Amazon
at 50% of all e-commerce and

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growing can’t ignore it. Got to
have a good strategy there. Good T,

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just good execution plan.
And so we’ll dive in,

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but I guess let’s start with Prime Day
because it’s always a bit of a bellwether

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of what is holiday going to look like
and of course we’ll have the fall prime

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day probably. And curious, and actually,

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have you heard anything about the fall
prime day as in terms of when that’s

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going to be or what that’s
going to look like this.

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Year? I’ve heard a couple of rumors,

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but I don’t really want to say because
I’ll say it and then by the time this

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comes out they’ll have announced
it and I’ll be dead wrong.

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But.

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Something is coming there sometime.

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00:05:03,210 –> 00:05:05,920
Yeah, I think is a great way to put it.

84
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But even the early prime day, the
July prime day, the OG prime day,

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it’s somewhat of a bellwether for holiday.

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And so let’s talk about that a little bit.

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It was a four day event for the first
time. Last year was a two day event.

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It’s been a one day event in the past
because it was an extended event,

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you didn’t have the same urgency
as years passed, day one, day two.

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This year globally
we’re down 40% in sales.

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We saw that across a lot of
our clients. We decided, hey,

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if we’re going to do a
year over year comparison,

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we need to look at the two days of
prime day plus the two days after,

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because you can’t compare four
days of sales to two days of sales.

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That’s an unfair comparison, but
overall, it was a decent prime day.

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A lot of our clients were up. It
didn’t feel quite the same as normal.

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And I know you kind of
echoed that as well,

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that it was not the biggest
prime day you’ve had.

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And so unpack that a little bit.
What was Prime Day in general,

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and then where did you see the
biggest drop off or the biggest change

101
00:06:06,620 –> 00:06:07,453
related to Prime Day?

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So I’ve been doing Prime Day for
a long time. I sell kitchenware.

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And kitchenware is usually great on Prime
Day because I feel like there’s a lot

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of people who are just like,
I want to buy something,

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but I don’t really know what it is,

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but I know I want something because
deals and then kitchenware kind of slots

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into that perfectly because it’s like
everyone could always use something for

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their kitchen.

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So I feel like I’ve always
benefited in years past from that

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mindset and from the urgency that takes
place during the two day prime day.

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I’ve woken up one of the
first years of Prime Day.

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I woke up at five o’clock in the morning
and this is before they had cookies or

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anything,

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and I went to amazon.com and my product
was literally sitting on the front page

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of amazon.com and I sold out of every
unit I had by 6:00 AM Eastern Time,

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not even PSD. So I’ve.

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Been through my part of the
country, aren’t even awake yet.

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And you’re.

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Done.

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So I’ve been through a lot with that
and I’ve seen that happen in years

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past, and a couple of things
definitely affect that one.

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Obviously the four day Prime day led
to a lot less urgency when you have

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that kind of, people were just
taking their time, waiting for deals,

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kind of thinking about it,
not sure what they wanted,

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and it really changed the products that
sold compared to years past when you had

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that urgency, it kind of put
a little pressure on there.

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The other thing that changed is if
you were running a prime day deal,

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like a lightning deal essentially,

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you used to be able to
adjust the quantity on that,

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so you could kind of sit there and
create a full scarcity as the deal was

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running and people would
just start running away with
it because they thought it

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was like 90%, you can’t do that anymore.

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So a lot of that urgency
was also taken away.

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Does that mean, and so
since that went away,

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does Amazon just show all of your
inventory or did they just take.

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That You could either choose a finite
amount or use all your inventory.

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All your inventory basically means that
there’s not going to be any bar at all.

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So there’s not even a
little bit of scarcity.

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And the finite amount is you could
sell out immediately and then be done,

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or you could not do too much and then be
at 1% for the entire day and look like

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you have the worst product
that no one’s interested in.

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So it’s a really fine line with how you
set that and how you prepare for that.

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So I think that with that,

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a lot of that kind of changed how people
responded to Prime Day and how products

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were sold during Prime Day.

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00:08:30,260 –> 00:08:35,000
Yeah, I totally agree with that. And
just a quick note on the urgency piece.

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I know you’re into events and we’ll
talk about innovate in a little bit,

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but we see small events and you think
through webinars and things like that,

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and you always want to make it where
this is super easy to say yes to,

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where if I look at it, I’m like, I
don’t really have to think about it.

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I want to say yes to this,

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but also where there’s not enough time
for you to be comfortable coming back

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to it.

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And I think that’s potentially the
chord that was not struck with a four

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00:09:02,910 –> 00:09:06,930
day prime day where it’s like, okay,
fairly easy to say yes to this deal.

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It’s a pretty good deal,

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00:09:07,800 –> 00:09:11,610
but I’ve got time and what if I find
something better and what if I Right,

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00:09:11,610 –> 00:09:16,410
exactly. There was a lot of, it was
just enough hesitation, right? Yeah.

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So I’ll be really curious to see
will Amazon shift this next year?

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What will they do for fall?

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00:09:22,800 –> 00:09:25,860
I think fall was Prime week last week
or something like that, or last year.

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And so I’d be really, really
curious to see what they do next.

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00:09:28,320 –> 00:09:33,030
The other thing that changed too is
how they were calculating discounts and

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factoring them in,

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and they were using coupons in last 30
day prices and they made it that it was

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an extremely complicated
number to fill out.

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And also because of when Prime Day fell,

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those numbers reset on Prime Day.

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00:09:49,140 –> 00:09:54,060
So it was kind of crazy if you
have a certain price within

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the 30 days, but it wasn’t 30 days before,

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you might get flagged and your deal
might not be running on Prime Day.

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So there was a lot of
weirdness where it was like,

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I don’t even understand
how they calculated it.

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00:10:06,000 –> 00:10:08,820
I’m sure I feel like people at Amazon
don’t even know how they calculated it,

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00:10:09,150 –> 00:10:13,470
but some of the prices for my products
were so bizarrely low that I couldn’t

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00:10:13,470 –> 00:10:16,830
really do anything or so
bizarrely high that it was like,

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00:10:16,830 –> 00:10:19,890
this isn’t really a deal,
but that’s what they wanted.

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00:10:19,890 –> 00:10:24,750
So I feel like that was a really kind
of interesting wrinkle in it as well.

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And again, that’s an area where you
don’t have a ton of control over that,

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where Amazon says this is the base price,

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00:10:32,490 –> 00:10:35,190
I guess you have control
over your discount,

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00:10:35,190 –> 00:10:39,990
but do you have to set the discount before
you see what they’re going to approve

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as the base price?

184
00:10:41,170 –> 00:10:41,200
Yeah,

185
00:10:41,200 –> 00:10:44,730
I mean you set the discount and then
they’ll come back and just flag it and not

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00:10:44,730 –> 00:10:47,850
let the discount run. Depending on there’s
15 different discounts you could run.

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00:10:47,850 –> 00:10:51,540
You use the prime exclusive discount
or whatever they’re calling it now.

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00:10:51,540 –> 00:10:52,590
I think they changed the name again,

189
00:10:53,460 –> 00:10:57,180
but all those different discounts and
then they don’t tell you exactly what’s

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00:10:57,180 –> 00:10:58,890
running or not until it actually,

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00:10:59,190 –> 00:11:01,620
the system automatically
flags it for whatever reason.

192
00:11:02,550 –> 00:11:05,100
But they usually do that on Mondays or so,

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00:11:05,100 –> 00:11:08,250
and then we were already kind of
going by then, so it’s like, yeah,

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00:11:08,250 –> 00:11:10,920
it’s tough to figure that out and tough
to figure out what’s working and what’s

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00:11:10,920 –> 00:11:11,753
not, so.

196
00:11:12,030 –> 00:11:15,030
Yeah. Got it. I know,
and so related to that,

197
00:11:15,180 –> 00:11:18,690
you were telling me kind of offline
Lightning deals, those were impacted,

198
00:11:19,140 –> 00:11:21,240
and I know a huge, huge part of this.

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00:11:21,360 –> 00:11:24,540
That’s kind of how you sold
out so early in years past,

200
00:11:24,540 –> 00:11:29,490
but how have Lightning deals
changed and any additional

201
00:11:29,490 –> 00:11:30,480
points to add to that?

202
00:11:31,230 –> 00:11:34,770
So in addition to how
they calculate quantity,

203
00:11:35,640 –> 00:11:39,120
it seemed like the way they were being
displayed on the front end also was

204
00:11:39,120 –> 00:11:42,300
similar to how Prime exclusive
discounts were being displayed.

205
00:11:42,300 –> 00:11:45,240
It didn’t seem like there was really
much additional marketing being done to

206
00:11:45,240 –> 00:11:48,330
them. They kind of got lost
in the shuffle. That seemed
kind of the same thing.

207
00:11:48,330 –> 00:11:48,990
And to me,

208
00:11:48,990 –> 00:11:53,290
it feels like I wasted a thousand
dollars a deal compared to years past.

209
00:11:54,010 –> 00:11:56,770
Because you got to pay for that deal
regardless of how much you sell.

210
00:11:56,770 –> 00:11:58,720
That’s right. You got to pay to be.

211
00:11:58,720 –> 00:12:01,990
Yeah, exactly. And end of your
discounts. A year ago prior,

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00:12:01,990 –> 00:12:05,470
I sold 5,000 units of one of my
products where it was like, heck,

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00:12:05,470 –> 00:12:10,180
I would take that chance every day
course. So it was like a no brainer to me,

214
00:12:10,180 –> 00:12:12,970
but it just, nothing really took
off. Nothing really happened.

215
00:12:12,970 –> 00:12:17,380
So it just seemed like it just had a
different level of marketing than what

216
00:12:17,380 –> 00:12:18,430
maybe they had done in the past.

217
00:12:19,210 –> 00:12:23,350
So they paid a thousand dollars
to get the Lightning deal

218
00:12:23,950 –> 00:12:26,710
this year. You both
had the quantity issue,

219
00:12:26,710 –> 00:12:30,850
how many units you consider are eligible
for? You have the pricing issue,

220
00:12:30,850 –> 00:12:35,680
so maybe it ends up not looking as
much of a deal and then they’re maybe

221
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not promoting it as well either.

222
00:12:36,970 –> 00:12:41,290
Do you think that just applied to
potentially your deal or your category,

223
00:12:41,680 –> 00:12:44,770
or did it seem like globally lending
just didn’t get the same traction.

224
00:12:44,870 –> 00:12:48,610
It seemed globally? I heard
this in a lot of sellers,

225
00:12:48,610 –> 00:12:52,990
and I think for some, at least the four
days may have played an aspect to it.

226
00:12:53,170 –> 00:12:56,200
Again, if there was no scarcity
as well, then people just don’t,

227
00:12:56,290 –> 00:13:00,370
and they literally removed every
possibility of scarcity from Prime Day.

228
00:13:02,180 –> 00:13:05,950
Which just seems really
silly to me. Amazon is smart.

229
00:13:06,550 –> 00:13:07,570
They’re brilliant retailers,

230
00:13:08,050 –> 00:13:11,200
not a better retailer on the plane
except for maybe Walmart or something.

231
00:13:11,200 –> 00:13:15,970
But yeah, it seems like they maybe missed
it. So here’s an important question.

232
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Based on that information,

233
00:13:18,760 –> 00:13:21,250
what are you going to
do differently in Q4?

234
00:13:21,760 –> 00:13:25,240
What are you potentially going
to do differently next Prime Day?

235
00:13:25,420 –> 00:13:28,660
That’s a long ways away. Things could
shift. Again, they will shift, I’m sure,

236
00:13:28,660 –> 00:13:31,570
but what lessons are you taking
from this? You’re applying to.

237
00:13:31,570 –> 00:13:34,210
Holiday? Yeah, well, so there’s two.
First of all, we have the fall prime day,

238
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and that’s the next thing to get ready
for. So the lessons that I’m taking,

239
00:13:38,710 –> 00:13:39,543
so first of all,

240
00:13:39,760 –> 00:13:42,730
I’ve looked at something that I
thought was just fascinating is that

241
00:13:43,060 –> 00:13:43,900
profitability,

242
00:13:43,930 –> 00:13:47,230
because Prime Day just really just kind
of crushed me this year with everything

243
00:13:47,230 –> 00:13:50,650
that went on. I actually made more
money in August than I did in July way,

244
00:13:50,650 –> 00:13:51,483
which shouldn’t happen.

245
00:13:52,780 –> 00:13:53,450
Which should not.

246
00:13:53,450 –> 00:13:55,090
Happen. No, but it did.

247
00:13:55,960 –> 00:13:58,630
So I think with the fall prime day,

248
00:13:58,630 –> 00:14:03,340
there’s a couple of factors
that definitely you need
to take into consideration.

249
00:14:03,340 –> 00:14:05,860
So first of all is the storage
fees are already in effect.

250
00:14:06,130 –> 00:14:07,540
So you have the Q4 storage fees,

251
00:14:07,540 –> 00:14:11,680
which are like four x normal storage
fees and selling in kitchenware.

252
00:14:12,160 –> 00:14:16,990
I’m selling items where I sell a lot
of items that are at a relatively low

253
00:14:16,990 –> 00:14:19,120
price. If you’re selling a $400 item,

254
00:14:19,420 –> 00:14:21,790
maybe you don’t care that
much about Q4 storage fees,

255
00:14:21,790 –> 00:14:23,350
but for me that’s a huge deal.

256
00:14:24,550 –> 00:14:28,870
So it’s very hard to bring
in extra inventory for that

257
00:14:29,500 –> 00:14:31,690
prime date. So for me.

258
00:14:32,080 –> 00:14:35,320
That’s another way that’s going to chip
away at your profits if you get that

259
00:14:35,320 –> 00:14:36,010
quantity wrong.

260
00:14:36,010 –> 00:14:40,030
Yeah, exactly. So to me, I think I’m
bringing in the inventory I want for Q4.

261
00:14:40,300 –> 00:14:41,740
I always overestimate,

262
00:14:41,800 –> 00:14:45,340
especially with Chinese New Year
coming in shortly thereafter,

263
00:14:45,340 –> 00:14:47,500
it’s okay for me to have a
couple extra months of inventory.

264
00:14:47,920 –> 00:14:52,610
So if I have stuff and I know
that I’ve got a good amount in FBA

265
00:14:53,120 –> 00:14:54,530
and I know the pricing is good,

266
00:14:54,530 –> 00:14:56,450
those are the products I’m
probably going to be discounting,

267
00:14:56,450 –> 00:15:00,890
knowing I can probably get the rest of
the inventory in time for Black Friday,

268
00:15:00,890 –> 00:15:01,723
cyber Monday.

269
00:15:02,390 –> 00:15:05,570
So that’s kind of where I’m going to
probably start looking at discounts is

270
00:15:05,570 –> 00:15:08,630
actually discounting products that I have
a good amount of inventory and that I

271
00:15:08,630 –> 00:15:12,620
could actually use to reduce
storage fees leading into Q4.

272
00:15:13,490 –> 00:15:16,010
So that’s definitely the first
way I’m probably looking at it.

273
00:15:16,010 –> 00:15:19,850
The second is really sitting down
and drilling down and understanding

274
00:15:20,930 –> 00:15:25,730
how they’re going to be marketing each
of the different deals and coupons

275
00:15:25,730 –> 00:15:29,960
and discounts because there was so many
different ones going on that it was kind

276
00:15:29,960 –> 00:15:32,420
of difficult to really understanding
and kind of get confused by.

277
00:15:32,870 –> 00:15:35,930
So I’m going to accelerate in a couple
of weeks, which is a great conference,

278
00:15:35,930 –> 00:15:37,790
but great show. Great. It’s amazing on.

279
00:15:37,790 –> 00:15:38,420
Seattle. Love.

280
00:15:38,420 –> 00:15:38,480
It.

281
00:15:38,480 –> 00:15:41,360
But that’s one of the things I really
want to discuss with the people there is

282
00:15:41,360 –> 00:15:46,340
try to understand how they’re promoting
these and how they’re viewing each of

283
00:15:46,340 –> 00:15:48,050
these different kinds
of deals. From our end,

284
00:15:48,380 –> 00:15:49,490
we kind of get lost in the shuffle.

285
00:15:50,990 –> 00:15:53,270
Yeah, totally. Totally makes sense.

286
00:15:53,270 –> 00:15:58,100
Are you still going to lean into the
same kind of lightning deals or do you

287
00:15:58,100 –> 00:16:00,470
think your deal strategy might shift.

288
00:16:00,470 –> 00:16:03,410
A little bit? It might shift. I think
it’s going to be a game time decision,

289
00:16:03,410 –> 00:16:06,230
but it’s definitely going to
shift as far as right now,

290
00:16:06,230 –> 00:16:09,500
it’s going to shift away quite a
bit. I still might run one or two,

291
00:16:09,860 –> 00:16:13,280
but I’ll probably just go with the prime
exclusive discounts and maybe a couple

292
00:16:13,280 –> 00:16:14,510
of other things and call it a day.

293
00:16:17,120 –> 00:16:20,300
People have been talking against Lightning
deals for years and how they don’t

294
00:16:20,300 –> 00:16:24,950
work for them, but they’d always work
for me until now. So I believe in

295
00:16:25,460 –> 00:16:28,910
verifying with my own data instead of
trusting random people that I know or

296
00:16:28,910 –> 00:16:32,450
friends or whatever, different. Every
category is different, but yeah,

297
00:16:32,450 –> 00:16:36,410
I’m going to definitely move
away from that for the most part,

298
00:16:36,650 –> 00:16:40,670
but keep probably a couple
just in case. I also,

299
00:16:40,940 –> 00:16:43,970
I’m kind of viewing it as a bellwether
for Black Friday Cyber Monday,

300
00:16:43,970 –> 00:16:45,620
which is obviously going
to be a lot more sales,

301
00:16:46,310 –> 00:16:49,460
and it’s kind of like they’ve
got between July and October,

302
00:16:49,460 –> 00:16:52,490
they’ve got three months
to get things together,

303
00:16:52,490 –> 00:16:53,570
figure out what they want to do,

304
00:16:54,470 –> 00:16:57,350
but I can kind of test some things and
see how they’re going to work maybe for

305
00:16:57,650 –> 00:16:58,130
Black Friday,

306
00:16:58,130 –> 00:17:02,630
cyber Monday and use that as to figure
out how I’m going to plan for that

307
00:17:02,630 –> 00:17:04,880
instead of just not testing anything.

308
00:17:04,880 –> 00:17:06,170
So probably run a little
bit of everything.

309
00:17:06,170 –> 00:17:09,890
Totally. Yeah, I think that’s a real
advantage of the October Prime days.

310
00:17:10,340 –> 00:17:12,020
Run some tests, experiments a little bit,

311
00:17:12,110 –> 00:17:17,030
then that’s going to maybe inform
your Cyber five strategy even more

312
00:17:17,510 –> 00:17:18,860
than T 12 or.

313
00:17:18,860 –> 00:17:23,090
Whatever it was last year. What’s that?
It was like T 12 last year, right?

314
00:17:23,310 –> 00:17:24,143
It was.

315
00:17:25,160 –> 00:17:26,150
Yeah. Yeah.

316
00:17:26,150 –> 00:17:26,780
Totally.

317
00:17:26,780 –> 00:17:27,613
So we’ll see.

318
00:17:27,710 –> 00:17:31,250
I mean that kind of the trend and
we saw four day Prime day this year,

319
00:17:31,250 –> 00:17:36,050
so probably won’t see
the Cyber five or the

320
00:17:36,050 –> 00:17:38,360
Turkey T five, whatever this T 15.

321
00:17:38,360 –> 00:17:42,830
I mean I don’t dunno how more you can
expand it. Keep going. Exactly, exactly.

322
00:17:42,890 –> 00:17:47,810
Any callouts on the way
you guys approached ads

323
00:17:48,080 –> 00:17:53,040
during Prime or any shifts you expect
this year or what you’re hearing from your

324
00:17:53,040 –> 00:17:55,830
community? I know my ads team,

325
00:17:55,830 –> 00:18:00,240
they’re very active and
obviously CPCs rise 20,

326
00:18:00,240 –> 00:18:04,740
30% got to pay on the category
during these prime windows and

327
00:18:04,800 –> 00:18:08,520
usually worth it because conversion rate
goes up in step with that or conversion

328
00:18:08,520 –> 00:18:12,960
rate goes up more. But any changes
for you on your ad strategy?

329
00:18:12,960 –> 00:18:15,150
Anything not you’re expecting there.

330
00:18:15,990 –> 00:18:18,120
Too far? The only thing that
we do differently is that

331
00:18:19,630 –> 00:18:23,790
we always will try to start increasing
it leading up to prime day to kind of

332
00:18:24,000 –> 00:18:28,920
really get a foothold and start
preparing and just start increasing

333
00:18:28,920 –> 00:18:32,040
it and getting maybe some little
better rankings here or there because

334
00:18:32,490 –> 00:18:37,140
sometimes, especially in July,
sales are not at their peak,

335
00:18:37,140 –> 00:18:41,820
whereas those two days can be quite a
bit of extra sales and get extra ranking

336
00:18:41,820 –> 00:18:44,220
that could last for a
month or so. So yeah,

337
00:18:44,370 –> 00:18:47,520
we’ll do some extra promotion
on the ads leading up to it.

338
00:18:47,520 –> 00:18:48,720
But other than that we don’t really,

339
00:18:48,900 –> 00:18:52,050
I don’t think there’s anything we’re
planning on changing, but again,

340
00:18:52,050 –> 00:18:55,560
it’s a ways away at this point for.

341
00:18:56,460 –> 00:19:00,480
Yeah, yeah. Although we’ll be
here before we know it for sure.

342
00:19:01,140 –> 00:19:02,460
Let’s kind of double
click a little bit on,

343
00:19:02,460 –> 00:19:07,350
you talked about storage fees and other
fees and stuff. Can you talk about what,

344
00:19:07,350 –> 00:19:11,700
and those fees, some of those
fees are going up four X for q4.

345
00:19:12,360 –> 00:19:16,560
Can you talk about all the
fees and costs that you’re

346
00:19:16,560 –> 00:19:19,710
considering and what’s shifting and
then what you’re doing about it?

347
00:19:19,800 –> 00:19:23,940
So there’s so many different fees
at this point. When I first started,

348
00:19:23,940 –> 00:19:27,360
there was a couple fees and you
just had to kind of look at them.

349
00:19:28,350 –> 00:19:32,910
Now when I look at my seller board
report, there’s, I don’t know, 15,

350
00:19:32,910 –> 00:19:37,560
20 different fees and you can’t
even really trace back half of them

351
00:19:38,850 –> 00:19:41,340
your transaction report. You
can barely see what they’re for.

352
00:19:41,760 –> 00:19:46,680
So it’s really important to really
manage every fee as best possible.

353
00:19:46,680 –> 00:19:48,180
It’s like death by a thousand cuts.

354
00:19:48,960 –> 00:19:52,830
And something that I always want
to impress on people is that

355
00:19:54,000 –> 00:19:55,920
if you’re making, I’m just using a number,

356
00:19:55,920 –> 00:20:00,360
a hundred dollars a day
and then there’s a $5 fee,

357
00:20:00,690 –> 00:20:02,490
you might be like, oh, $5 isn’t that much,

358
00:20:02,550 –> 00:20:06,180
but that’s 5% of your total profit.

359
00:20:06,600 –> 00:20:11,400
Your profit has gone down considerably
based on something that’s relatively

360
00:20:11,400 –> 00:20:15,720
small and you get a bunch of those and
suddenly a hundred dollars turns into $73

361
00:20:15,720 –> 00:20:20,670
or $52 or whatever that number is. And
that’s maybe most of your margin, right?

362
00:20:20,670 –> 00:20:21,503
Exactly. Or all of it.

363
00:20:21,780 –> 00:20:25,650
And so some of what I’ve been doing too
is kind of digging back and looking at

364
00:20:25,650 –> 00:20:28,890
each month and being like, okay,
what’s going on? What can we change?

365
00:20:28,890 –> 00:20:30,990
Where do we lose what’s happening here?

366
00:20:31,620 –> 00:20:34,740
And trying to see if there’s
any bleeding that we can cut,

367
00:20:34,740 –> 00:20:39,600
anything that we can change and trying
to factor in all those ghost fees into

368
00:20:39,600 –> 00:20:41,220
your profitability of each product.

369
00:20:41,220 –> 00:20:44,460
And none of the profitability softwares
really do this perfectly because there’s

370
00:20:44,460 –> 00:20:48,130
a lot of global fees and things
that they might factor in globally,

371
00:20:48,130 –> 00:20:51,580
but not to each product, but
really trying to figure out, okay,

372
00:20:51,580 –> 00:20:56,440
is this product really profitable or is
it just kind of ghost profitable because

373
00:20:57,280 –> 00:20:59,590
I’m getting charged this
much in storage fees,

374
00:20:59,590 –> 00:21:04,060
but this much at a WD for this
and we’ve paid this extra for

375
00:21:04,330 –> 00:21:05,110
whatever it is.

376
00:21:05,110 –> 00:21:08,410
There’s so many different things that it
can be that really trying to make sure

377
00:21:08,410 –> 00:21:12,400
that I understand where the money’s
actually coming from and building in extra

378
00:21:12,400 –> 00:21:14,860
margin almost in a way
to take care of that.

379
00:21:15,100 –> 00:21:18,850
I know I also am not going to be perfect
at calculating that. So if I want,

380
00:21:19,360 –> 00:21:22,330
I dunno, 15% margin, then
I should really aim for 17.

381
00:21:24,370 –> 00:21:28,060
To give yourself a little bit of buffer
because you may not have calculated the

382
00:21:28,060 –> 00:21:30,490
fees correctly, there may be some
extra fees come in, things like.

383
00:21:30,490 –> 00:21:31,323
That. Yeah.

384
00:21:31,780 –> 00:21:33,190
So a couple things to note there.

385
00:21:33,190 –> 00:21:36,460
So you mentioned none of the
softwares calculated perfectly,

386
00:21:37,240 –> 00:21:41,410
maybe a global fees and not each
individual SKUs fees or as fees.

387
00:21:42,250 –> 00:21:44,380
Any recommendations there though?

388
00:21:44,380 –> 00:21:48,670
Are there any software tools that
you do recommend or are you mostly

389
00:21:49,180 –> 00:21:51,430
doing this by hand with spreadsheets
and digging into Seller Central.

390
00:21:51,520 –> 00:21:52,720
And things like that? Yeah,
so I use seller board,

391
00:21:52,720 –> 00:21:57,580
which gets me like 90% of the way there
and they tend to report the fees as

392
00:21:57,580 –> 00:21:58,990
far as I can tell. I mean there’s so many,

393
00:21:58,990 –> 00:22:00,580
I might be missing one and
I probably would never know,

394
00:22:01,210 –> 00:22:04,330
but that seems like they’re reporting
all the fees in their backend. But again,

395
00:22:04,330 –> 00:22:05,260
some of them are globally,

396
00:22:05,650 –> 00:22:10,120
so I’ll kind of look in and look at let’s
say long-term storage fees and look at

397
00:22:10,690 –> 00:22:14,920
else everything that I might be charged
as a fee and kind of making sure that’s

398
00:22:14,920 –> 00:22:19,840
being broken down properly and being
added to the bottom line for each product

399
00:22:20,530 –> 00:22:22,420
as well. Got it.

400
00:22:23,170 –> 00:22:25,600
There’s always a couple that
don’t really get moved in.

401
00:22:25,600 –> 00:22:29,170
Like a WD fees for example is a really
good one that doesn’t really get factored

402
00:22:29,170 –> 00:22:33,430
in properly in there. So if
I’m paying for storage there,

403
00:22:33,430 –> 00:22:34,720
I’m not paying FBA storage,

404
00:22:34,720 –> 00:22:37,270
but I’m still paying a decent
amount in storage as well.

405
00:22:37,900 –> 00:22:38,320
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406
00:22:38,320 –> 00:22:42,760
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409
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410
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414
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415
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416
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that’s join grow.com. Got it.

417
00:23:23,740 –> 00:23:28,600
And so then what are the levers that
you can pull to improve profitability?

418
00:23:28,600 –> 00:23:30,970
I know you can look at
that and then raise prices,

419
00:23:30,970 –> 00:23:34,720
and that’s probably the clearest,
simplest things to do, thing to do,

420
00:23:35,320 –> 00:23:38,290
but that can impact philosophy and sales
and conversion rate, things like that.

421
00:23:39,190 –> 00:23:42,250
But what are you changing
based on this data?

422
00:23:42,250 –> 00:23:46,820
And then if you’ve got any specific
wins that you’ve seen lately and you can

423
00:23:46,820 –> 00:23:48,710
speak in generalities, that’d be great.

424
00:23:50,180 –> 00:23:51,320
So there’s a bunch of different ways.

425
00:23:52,040 –> 00:23:54,950
Every fee is a lever you can
pull to improve profitability.

426
00:23:55,160 –> 00:23:58,910
So you could store less inventory
and kind of not keep as much.

427
00:23:58,910 –> 00:24:03,230
That’s definitely a lever, right?
That’ll definitely move the needle.

428
00:24:03,710 –> 00:24:06,380
Probably the biggest is probably a. And.

429
00:24:06,380 –> 00:24:08,180
With that, are you just
looking then for hey,

430
00:24:08,180 –> 00:24:11,120
these are the ASINs or these are the
skews that we’ve just got too much

431
00:24:11,120 –> 00:24:14,300
inventory in and so you’re looking at
velocity and stuff and running those

432
00:24:14,300 –> 00:24:15,890
calculations and maybe
your software helps with.

433
00:24:15,890 –> 00:24:17,780
That? Yeah, for sure. Trying to
just get better at that, right?

434
00:24:17,780 –> 00:24:22,190
That’s certainly a way, I mean if you’re
paying, I don’t know, let’s just say,

435
00:24:22,460 –> 00:24:25,130
I don’t know, a thousand
dollars a month in storage fees,

436
00:24:25,340 –> 00:24:27,110
if you can get 10% better,

437
00:24:27,110 –> 00:24:29,900
maybe you’ll be paying $900 a month and
that’s a thousand dollars a year that

438
00:24:29,900 –> 00:24:33,020
you’re going to save. So even
just little wins like that,

439
00:24:33,200 –> 00:24:37,280
10% better at something can really
yield big results over the long term.

440
00:24:37,820 –> 00:24:42,410
So it used to be that you could just be
pretty good at an Amazon and figuring

441
00:24:42,410 –> 00:24:42,980
out what you’re doing,

442
00:24:42,980 –> 00:24:46,370
but now you’ve got to be really digging
in and really every little bit counts

443
00:24:46,370 –> 00:24:49,790
and you try not to make one
wrong move. So that’s one thing.

444
00:24:49,790 –> 00:24:52,160
Another thing is I use a WD quite a bit.

445
00:24:52,730 –> 00:24:55,580
Some people will send their
inventory directly into FBA,

446
00:24:55,610 –> 00:24:59,210
but then you’ve got to pay the inbound
placement fees and you’re paying those

447
00:24:59,210 –> 00:25:01,310
storage fees on that.
If you’re sending it into a WD,

448
00:25:01,640 –> 00:25:03,200
they will drip in that inventory.

449
00:25:04,610 –> 00:25:07,820
So you might end up saving
significantly there on FBA fees,

450
00:25:09,020 –> 00:25:10,340
and even if you’re storing it at three pl,

451
00:25:10,340 –> 00:25:13,460
you’ll still have to pay those placement
fees unless you’re shipping it to five

452
00:25:13,460 –> 00:25:14,750
locations, which is kind of crazy.

453
00:25:15,770 –> 00:25:18,770
So there’s different ways to work with
inventory like that that’ll definitely

454
00:25:18,770 –> 00:25:19,820
help yield results.

455
00:25:19,820 –> 00:25:23,360
So I’ve definitely done some work there
in repositioning how I do some of that.

456
00:25:24,560 –> 00:25:28,760
The biggest is probably the ad spend
though really realistically that’s the

457
00:25:28,760 –> 00:25:33,320
biggest lever outside of price or
anything like that or so that’s definitely

458
00:25:33,320 –> 00:25:35,720
something I’ve worked to
cut down a bit. Totally.

459
00:25:36,560 –> 00:25:40,040
Where are you paying too much? Exactly?
Where do you have wasted ad spend?

460
00:25:40,370 –> 00:25:44,270
What’s not leading to either overall
lift or direct conversions? And yeah,

461
00:25:44,990 –> 00:25:48,200
that is a, look, I’m a huge ad fan.

462
00:25:48,200 –> 00:25:51,050
I think it drives
velocity drives rankings.

463
00:25:51,050 –> 00:25:53,270
You almost can’t succeed
depending on the category.

464
00:25:53,480 –> 00:25:56,150
Almost can’t succeed without
it on Amazon, but man,

465
00:25:56,150 –> 00:25:57,590
is it an area for waste as well.

466
00:25:57,590 –> 00:26:00,290
So that’s definitely a spot
you got to be looking at.

467
00:26:00,650 –> 00:26:00,800
And.

468
00:26:00,800 –> 00:26:03,320
Watching closely, especially in q4.

469
00:26:03,530 –> 00:26:04,610
Exactly, exactly.

470
00:26:04,610 –> 00:26:09,590
And I’ve went through my tacos
and it was just like, okay,

471
00:26:09,740 –> 00:26:13,460
my total a cost how much I’m spending
per dollar. And I was just like, okay,

472
00:26:13,460 –> 00:26:16,550
I’ve got to cut this down a
bit. I have to, I’m sorry.

473
00:26:18,170 –> 00:26:23,000
And I cut each one a little
bit and I didn’t sell as much,

474
00:26:23,000 –> 00:26:27,290
but I got more profitable and that’s
okay, right? So little wins like that.

475
00:26:27,920 –> 00:26:32,030
It’s not about top lines about how much
you keep, and so you’ve got to maximize.

476
00:26:32,180 –> 00:26:35,240
Profits for sure. So that’s
definitely another thing I’ve done.

477
00:26:35,840 –> 00:26:39,500
And then another thing that’s a couple
of things that are kind of underrated is

478
00:26:39,500 –> 00:26:39,770
one,

479
00:26:39,770 –> 00:26:43,920
obviously if you’ve never audited your
packaging is trying to make sure that you

480
00:26:43,920 –> 00:26:45,300
fit within Amazon’s guidelines,

481
00:26:45,300 –> 00:26:50,220
that if they say that they charge $4
and 83 cents for something that’s this

482
00:26:50,220 –> 00:26:50,670
size,

483
00:26:50,670 –> 00:26:54,630
don’t be a 10th of an inch over it because
you’re going to pay the next level.

484
00:26:54,630 –> 00:26:57,300
If you can get that down, even
if the packaging costs more,

485
00:26:57,300 –> 00:27:00,210
even if they got a packet tighter,
even if you’ve got to vacuum seal it,

486
00:27:00,210 –> 00:27:03,060
whatever it is, that’s going to save
you significant money on each one.

487
00:27:04,200 –> 00:27:05,850
So that’s definitely a big piece there.

488
00:27:06,900 –> 00:27:11,640
Another one is just really updating
your images and making them look nicer,

489
00:27:13,260 –> 00:27:16,410
just trying to improve conversion
rate. If you’re converting better,

490
00:27:16,410 –> 00:27:18,870
your ads are going to cost less.
You can maybe charge more money.

491
00:27:20,190 –> 00:27:24,330
So probably every two years it seems
like I go back to the well and completely

492
00:27:24,330 –> 00:27:28,530
redo my entire lineup, like little
by little technology change,

493
00:27:28,530 –> 00:27:29,760
graphics designers change,

494
00:27:29,760 –> 00:27:33,990
and you can kind of eke out some
pretty decent success that way.

495
00:27:33,990 –> 00:27:37,140
And you’ll be surprised sometimes how
much a product may take off by a new main

496
00:27:37,140 –> 00:27:37,973
image.

497
00:27:38,730 –> 00:27:40,590
Yeah, it is such an interesting point,

498
00:27:40,590 –> 00:27:45,090
and it really is looking at all
the component parts of success on

499
00:27:45,090 –> 00:27:49,830
Amazon and even looking at if I can
get 1% better in some of these areas

500
00:27:49,830 –> 00:27:53,700
exactly, or 10% better maybe in
some of these areas, those do stack.

501
00:27:54,210 –> 00:27:56,580
And it’s one of those
things where if you find,

502
00:27:57,270 –> 00:28:01,320
let’s call it a 10% improvement
in a handful of key areas,

503
00:28:01,920 –> 00:28:04,560
That may end up being a 30% lift,

504
00:28:04,560 –> 00:28:09,360
a 40% lift in overall performance
or overall profits. And so yeah,

505
00:28:09,600 –> 00:28:12,330
you’ve got to look at that and yeah,

506
00:28:12,540 –> 00:28:16,140
we can’t just rely on Q4
conversion rates, lifting,

507
00:28:17,040 –> 00:28:20,100
rising all ships, and we benefit
from that. It’s going to happen,

508
00:28:20,100 –> 00:28:23,760
but what can you do to create
outsize gains there? Exactly.

509
00:28:23,760 –> 00:28:28,110
And so even simple things like images, a
buddy of mine always talked about, Hey,

510
00:28:28,110 –> 00:28:33,060
I want to craft my images
on my ASIN so that if that’s

511
00:28:33,330 –> 00:28:36,450
all someone saw, so remove the
copy, remove everything else,

512
00:28:36,750 –> 00:28:38,460
all they saw was the
images and the videos,

513
00:28:38,460 –> 00:28:41,370
that’d be enough for them to
convert. And if you can do that,

514
00:28:41,370 –> 00:28:46,140
then your listing is in a pretty good
spot if you can’t upgrade those images and

515
00:28:46,140 –> 00:28:46,920
look for improvements there.

516
00:28:46,920 –> 00:28:49,620
That’s a great point. That’s
a really good idea for sure.

517
00:28:50,460 –> 00:28:51,293
Cool.

518
00:28:51,330 –> 00:28:55,980
And then I know a few other things
you mentioned when we were prepping is

519
00:28:56,370 –> 00:28:59,580
removal fees, reimbursement fees
being reduced, things like that,

520
00:28:59,580 –> 00:29:02,820
and any callouts there on some
of those feed some of those fees?

521
00:29:05,310 –> 00:29:07,800
I mean, nothing I can really
say to help with that.

522
00:29:07,800 –> 00:29:11,610
I mean obviously three reimbursement
portal you can of update your prices and

523
00:29:11,610 –> 00:29:14,070
try to get a better price and
get more money returned to you,

524
00:29:14,070 –> 00:29:16,860
but there’s not really
anything you can do about that.

525
00:29:18,660 –> 00:29:23,190
The other fee is the returns is if you
can do anything to cut down on your

526
00:29:23,190 –> 00:29:24,360
return rate as well.

527
00:29:25,860 –> 00:29:30,720
So I always will take my reviews
and return reasons and put them into

528
00:29:30,720 –> 00:29:33,990
chat GT and kind of be like,
summarize this, what should I do?

529
00:29:35,910 –> 00:29:40,230
And try to figure out if there’s anything
that patterns that might be missing or

530
00:29:40,230 –> 00:29:43,390
anything that I could change
might help reduce return rate.

531
00:29:44,950 –> 00:29:47,020
Super smart. So it was
funny, someone had said,

532
00:29:47,200 –> 00:29:51,820
put into chat GPT and asked them things
about myself that I don’t know or what I

533
00:29:51,820 –> 00:29:53,380
should be doing with myself
or something like that.

534
00:29:53,710 –> 00:29:55,810
And it gave this whole thing
and it was like, by the way,

535
00:29:55,810 –> 00:29:58,150
you should upgrade the metal in your
product. People are complaining,

536
00:29:58,150 –> 00:30:02,010
do it already or something. And it was
like interesting. Wow. And I was like,

537
00:30:02,140 –> 00:30:03,880
wow, that’s some tough love.

538
00:30:06,010 –> 00:30:10,960
But it’s one of those things where the AI
Is just looking at the data and doing

539
00:30:10,960 –> 00:30:11,890
recommendation based on the data.

540
00:30:11,890 –> 00:30:14,080
It’s maybe saying things that
a human might not say exactly.

541
00:30:14,260 –> 00:30:18,490
And so really valuable there. And so yeah,

542
00:30:18,730 –> 00:30:20,500
you got to look at that
feedback. And again,

543
00:30:20,500 –> 00:30:25,390
that’s another piece is you’ve got
this amazing feedback loop if you close

544
00:30:25,390 –> 00:30:26,410
the loop, if not,

545
00:30:26,470 –> 00:30:28,840
it’s just feedback that’s floating
around and you do nothing with it.

546
00:30:29,200 –> 00:30:33,880
So you got to take that, apply that to
changes and improvements in the product.

547
00:30:34,060 –> 00:30:34,630
So yeah,

548
00:30:34,630 –> 00:30:39,610
I mean the return reducing the
return rate makes such a difference

549
00:30:39,610 –> 00:30:42,370
in so many ways. You got extra
fees there, you got shipping costs,

550
00:30:42,370 –> 00:30:45,280
things like that. If your
delivery rate is too high,

551
00:30:45,580 –> 00:30:48,880
that impacts ranking and a number of
other things. So yeah, get on that.

552
00:30:48,880 –> 00:30:50,980
That’s definitely time well spent.

553
00:30:51,730 –> 00:30:54,040
Want to transition to a couple
other really key points.

554
00:30:54,040 –> 00:30:55,810
I know we talked about offline,

555
00:30:56,320 –> 00:31:00,460
the competitive landscape is shifting
with Chinese sellers getting better at

556
00:31:01,210 –> 00:31:02,440
quality listings and things.

557
00:31:02,440 –> 00:31:04,660
We talked a little bit about AI
and some of the changes there,

558
00:31:04,660 –> 00:31:05,650
so I want to get into that too.

559
00:31:05,650 –> 00:31:09,040
But let’s talk about the competitive
landscape and particularly

560
00:31:10,360 –> 00:31:12,780
Chinese sellers, they seem
to have up their game.

561
00:31:13,300 –> 00:31:14,200
What can you tell us about that?

562
00:31:14,860 –> 00:31:17,800
Yeah, I mean they’re using the
same AI tools that we’re all using,

563
00:31:17,800 –> 00:31:22,120
so suddenly the listings have
much better English on them,

564
00:31:22,360 –> 00:31:27,100
have much better English
copy on the product images.

565
00:31:27,100 –> 00:31:28,570
The images are looking nicer.

566
00:31:29,320 –> 00:31:34,210
So a lot of the branding advantages
and language advantages that I think US

567
00:31:34,210 –> 00:31:38,920
sellers had or English based sellers had
have kind of gone away and it’s kind of

568
00:31:38,920 –> 00:31:40,720
a much more level playing
field in that regard.

569
00:31:41,320 –> 00:31:45,130
And a lot of times they’re able to price
products cheaper and get better deals

570
00:31:45,130 –> 00:31:49,420
on them. So it’s become a really much
more difficult landscape in that regard.

571
00:31:49,420 –> 00:31:53,500
I think especially in my category, which
is really just a tough one for that.

572
00:31:54,310 –> 00:31:55,180
It used to be.

573
00:31:55,360 –> 00:31:59,500
Mostly a price issue where Chinese
sellers would come and just undercut

574
00:31:59,950 –> 00:32:00,670
everybody else,

575
00:32:00,670 –> 00:32:04,150
but it looked a little janky and then the
listings were not great and stuff like

576
00:32:04,150 –> 00:32:06,610
that. Now that’s improving.

577
00:32:06,610 –> 00:32:10,600
Now we got a real problem here with
lower prices and comparable listing.

578
00:32:10,600 –> 00:32:13,030
So what are you doing to combat that?

579
00:32:13,030 –> 00:32:16,030
Any recommendations or any insights there?

580
00:32:16,600 –> 00:32:17,290
Like I said,

581
00:32:17,290 –> 00:32:22,060
I redo my main images and really
I say every two years or so,

582
00:32:22,060 –> 00:32:25,210
I bring everything down to the studs
basically and start over again and kind of

583
00:32:25,210 –> 00:32:26,230
redo the best I can.

584
00:32:27,520 –> 00:32:32,200
Whatever your listing was in
2023 is not necessarily going to

585
00:32:32,200 –> 00:32:34,990
convert the same way in 2025.
The competition is different,

586
00:32:34,990 –> 00:32:35,980
the pricing is different.

587
00:32:36,880 –> 00:32:41,840
And so I feel like every two years
or so I’m really restarting again and

588
00:32:41,990 –> 00:32:45,440
looking for what my competitive
advantages are and what can I can promote,

589
00:32:45,440 –> 00:32:48,890
what I can press, what I
can charge, and it changes.

590
00:32:48,890 –> 00:32:53,300
So that’s really all I can do is really
try to push those levers and make that

591
00:32:53,300 –> 00:32:54,133
work.

592
00:32:54,770 –> 00:32:57,680
And that that’s really the
game forever, isn’t it?

593
00:32:57,680 –> 00:33:02,000
Where we’re looking for the next
innovation, the next product enhancement,

594
00:33:02,480 –> 00:33:06,020
the next optimization meaning
better merchandising, better images,

595
00:33:06,020 –> 00:33:08,900
things like that, and how can we
stay ahead of the competition?

596
00:33:08,900 –> 00:33:12,710
Because certainly if you make
those changes and they work,

597
00:33:13,220 –> 00:33:15,920
your competition’s going to copy you
and then you have to be looking for the

598
00:33:15,920 –> 00:33:20,570
next thing and feels exhausting, seems
exhausting, but that’s just the game.

599
00:33:20,630 –> 00:33:22,910
That’s the retail game, that’s
the Amazon game for sure.

600
00:33:22,910 –> 00:33:26,060
And the speed is pretty quick
there, but got to be reinventing,

601
00:33:26,060 –> 00:33:31,040
got to be optimizing on the
ongoing and so makes a ton of

602
00:33:31,040 –> 00:33:31,873
sense there.

603
00:33:33,110 –> 00:33:37,430
What about AI and what
are you doing specifically

604
00:33:38,270 –> 00:33:42,290
using AI to give yourself an advantage?

605
00:33:43,520 –> 00:33:44,353
So yeah,

606
00:33:44,600 –> 00:33:48,230
I guess a couple of things I’ve been
doing is I’ve been playing with AI I just

607
00:33:48,230 –> 00:33:52,160
mentioned in terms of
analyzing large bits of data.

608
00:33:52,910 –> 00:33:54,680
That’s definitely been helpful.

609
00:33:55,760 –> 00:34:00,440
I’ll take it and I’ll compare SQP reports
over different periods and kind of

610
00:34:00,650 –> 00:34:04,190
try to gather where maybe I’ve
increased, maybe I’ve decreased,

611
00:34:05,000 –> 00:34:06,230
maybe I’m missing something there.

612
00:34:06,530 –> 00:34:07,910
S QP reports for those that DONA.

613
00:34:08,690 –> 00:34:13,220
Search query performance reports in
brand analytics I guess within Seller

614
00:34:13,220 –> 00:34:17,750
Central and that will show you what
keywords you’re ranking for and what

615
00:34:17,750 –> 00:34:19,940
keywords you’re actually
making actual sales for.

616
00:34:19,940 –> 00:34:22,430
It’s really the best
place to find that, right?

617
00:34:22,430 –> 00:34:27,050
But it’s easy to kind of miss something
in that report if you’re comparing a lot

618
00:34:27,050 –> 00:34:31,520
of different time periods or are just
different time periods in general where

619
00:34:31,520 –> 00:34:33,680
it’s kind of tough to see
all that data side by side.

620
00:34:34,730 –> 00:34:39,680
So I will go in sometimes and
compare several of those and have it

621
00:34:39,680 –> 00:34:41,570
put together reports for
me where it’s like, okay,

622
00:34:42,080 –> 00:34:46,760
I noticed in January you sold 32 items
on this term, but now you’ve sold eight.

623
00:34:47,210 –> 00:34:49,550
And then you go, okay, well that’s
the problem. I got to fix that. Right?

624
00:34:49,550 –> 00:34:50,383
It’s a problem.

625
00:34:50,780 –> 00:34:50,960
Totally.

626
00:34:50,960 –> 00:34:52,670
So being able to actually.

627
00:34:52,670 –> 00:34:55,460
Segment, add an issue, it’s a ranking
issue, it’s some kind of issue there.

628
00:34:55,580 –> 00:34:57,500
But being able to segment
exactly what’s going on,

629
00:34:57,500 –> 00:35:01,640
which keywords are actually
the problem is huge.

630
00:35:01,640 –> 00:35:03,260
So I’ve definitely been using it for that.

631
00:35:03,620 –> 00:35:05,990
I’ve also been using it
to iterate on images.

632
00:35:06,770 –> 00:35:09,770
So I think I was telling you before
about this nano banana or whatever,

633
00:35:09,770 –> 00:35:10,730
I hope I’m not even saying.

634
00:35:10,730 –> 00:35:11,780
It correctly. Yeah, Gemini.

635
00:35:12,350 –> 00:35:13,183
From Google,

636
00:35:13,640 –> 00:35:18,620
but it’s been really great to play
around with images and telling it to make

637
00:35:18,620 –> 00:35:21,380
boxes or text or whatever.

638
00:35:21,380 –> 00:35:26,300
And that’s a really great way to me
it seems like it gets like 85% of

639
00:35:26,300 –> 00:35:29,660
the way there, 90%. And then I can send
it to a graphic designer and be like,

640
00:35:29,660 –> 00:35:34,360
just make this good, but I’ve
done most of the work already.

641
00:35:34,360 –> 00:35:34,920
That’s all need.

642
00:35:34,920 –> 00:35:37,650
So it’s a lot less work for them and
I can kind of get it to where I want.

643
00:35:38,100 –> 00:35:42,030
And way easier than you trying
to sketch it out or using

644
00:35:43,440 –> 00:35:46,230
Google Docs or something
to annotate something.

645
00:35:46,230 –> 00:35:50,820
You can create it using Gemini
and now you’re much closer in

646
00:35:50,820 –> 00:35:52,320
your designer. Yeah.

647
00:35:52,590 –> 00:35:55,860
Exactly. Exactly. So that’s definitely
a big thing that I’ve been doing.

648
00:35:56,940 –> 00:36:01,860
And then also sometimes when it comes
to writing texts with keywords in

649
00:36:01,860 –> 00:36:02,490
them,

650
00:36:02,490 –> 00:36:07,050
AI has been pretty good at making it look
nicer and not look as keyword stuffed

651
00:36:07,050 –> 00:36:08,970
as it might be. Right.

652
00:36:08,970 –> 00:36:13,080
Yeah. And curious, what are you using
there? Using chat gt, using clawed,

653
00:36:13,080 –> 00:36:13,500
using something.

654
00:36:13,500 –> 00:36:14,910
Else? Pretty much just chat GPT.

655
00:36:15,660 –> 00:36:16,493
Yeah. Yeah,

656
00:36:16,980 –> 00:36:20,610
I think all the tools have their benefits
and as an agency we’re probably using

657
00:36:20,610 –> 00:36:22,020
chat GPT the most for a lot of things,

658
00:36:22,500 –> 00:36:26,490
but I do love Gemini for research
as we’re pitching a new deal or I’m

659
00:36:26,490 –> 00:36:28,710
researching a new category or whatever.

660
00:36:29,220 –> 00:36:33,120
Or if I really am leaning into something
search based a lot, I’ll use Gemini.

661
00:36:33,630 –> 00:36:35,820
And then for me, anything
that’s copy based,

662
00:36:35,820 –> 00:36:39,990
so all the copy that I pull in from
show notes and stuff for the pod,

663
00:36:40,530 –> 00:36:44,940
I think Claude is the best, but
there’s reasons to use all of them.

664
00:36:44,970 –> 00:36:46,590
So just curious what you
were leaning into there.

665
00:36:46,590 –> 00:36:46,890
Yeah.

666
00:36:46,890 –> 00:36:50,760
So what about the impact of rufuss?

667
00:36:50,760 –> 00:36:55,380
So now looking at the AI that Amazon
is using, what impact have you seen?

668
00:36:55,980 –> 00:37:00,360
What are you shifting in terms of
strategy or tactics because of rufuss,

669
00:37:00,360 –> 00:37:01,193
if anything?

670
00:37:01,560 –> 00:37:05,430
So I’m not really shifting
any strategies per se.

671
00:37:05,760 –> 00:37:10,590
I guess the only thing I would say is
Rufuss makes suggestions, questions,

672
00:37:10,590 –> 00:37:12,420
or data that it’s kind of,

673
00:37:12,720 –> 00:37:15,660
do you want to know if this is
cotton for a t-shirt or something?

674
00:37:16,170 –> 00:37:20,700
So I’ll just make sure that my backend
is filled with answers to those questions

675
00:37:20,700 –> 00:37:25,440
that maybe we will address
those questions. So I know
that they’re asking them,

676
00:37:25,440 –> 00:37:28,020
especially if they’re on competitors
listings where I can see what questions

677
00:37:28,020 –> 00:37:28,740
they’re asking about them.

678
00:37:28,740 –> 00:37:30,540
Then maybe I want to make sure
they’re asking them about me.

679
00:37:31,020 –> 00:37:33,720
Maybe there’s some kind of disconnect
in how it’s interpreting the data.

680
00:37:34,350 –> 00:37:37,620
But other than that, I haven’t really
changed that much. I don’t see a ton

681
00:37:39,590 –> 00:37:43,560
of what customers are doing with it.
But yeah, I mean I’m sure it’s coming,

682
00:37:43,920 –> 00:37:47,880
but it’s kind of tough to reconcile that
with the standard search and then how

683
00:37:47,880 –> 00:37:48,713
to do that.

684
00:37:49,500 –> 00:37:53,580
Yeah, it makes sense. How are you finding,
are you just visiting your listing,

685
00:37:53,580 –> 00:37:55,830
visiting your competitors’
listings, playing with Rufuss,

686
00:37:55,830 –> 00:37:58,800
seeing what the questions are and
what it’s surfacing and then making

687
00:37:58,800 –> 00:38:01,890
adjustments there? Are there
any tools you’re using?

688
00:38:01,890 –> 00:38:03,270
Any specific recommendations.

689
00:38:03,270 –> 00:38:06,330
There? Yeah, so what was the tool’s
name? I completely forgot the tool.

690
00:38:07,740 –> 00:38:08,640
We talked about it last.

691
00:38:08,640 –> 00:38:09,930
Time, me later, we’ll put it in the show.

692
00:38:10,650 –> 00:38:11,490
So theres a tool,

693
00:38:12,840 –> 00:38:16,200
a seller release that I thought was really
cool that would actually extract all

694
00:38:16,200 –> 00:38:20,970
the rufuss questions in one place for
you. I don’t remember what it’s called,

695
00:38:20,970 –> 00:38:24,540
but I’ll find it and I would like to use
it. I would like to say I have used it,

696
00:38:24,540 –> 00:38:27,240
but I haven’t yet. But yeah,

697
00:38:27,240 –> 00:38:30,690
it seems like a really great opportunity
to get those all really quickly and be

698
00:38:30,690 –> 00:38:32,340
able to address those as best you can.

699
00:38:33,150 –> 00:38:35,290
Yeah, cool. But I think
it also makes sense,

700
00:38:35,380 –> 00:38:38,590
something you should be doing anyway is
shopping your own listings and looking

701
00:38:38,590 –> 00:38:41,200
at your competitor listings and seeing
what’s surfaced from roof is there,

702
00:38:41,740 –> 00:38:46,420
and then making adjustments
accordingly. So makes a lot of sense.

703
00:38:46,840 –> 00:38:49,780
Anything else I want to make
sure we talk about Innovate,

704
00:38:50,170 –> 00:38:53,500
which is an amazing show in New
York City coming up here quickly.

705
00:38:54,130 –> 00:38:57,700
Anything else you would note
in terms of what’s shifting,

706
00:38:57,700 –> 00:39:01,000
what’s changing and what
you’re doing to prep for q4?

707
00:39:04,270 –> 00:39:04,510
Yeah,

708
00:39:04,510 –> 00:39:08,860
I think the only other thing that I
kind of haven’t mentioned is I mentioned

709
00:39:08,860 –> 00:39:12,970
some of the inventory strategy,
but I think really looking at a WD,

710
00:39:14,230 –> 00:39:16,450
I know it did not go so well last Q4,

711
00:39:16,780 –> 00:39:21,370
but I feel like they’ll probably do a lot
better this Q4 and kind of making sure

712
00:39:21,370 –> 00:39:23,140
I’ve got a good amount
of inventory with them.

713
00:39:23,350 –> 00:39:27,760
It’s going to make it easier to get
things into Amazon when things might be

714
00:39:27,760 –> 00:39:29,710
tight, especially during the middle.

715
00:39:29,710 –> 00:39:32,140
Can you maybe just explain, I
think we’re familiar with that,

716
00:39:32,140 –> 00:39:35,560
but how does that work and
how, when are you using it?

717
00:39:36,160 –> 00:39:39,490
Yeah, so it’s basically like a warehouse.

718
00:39:40,000 –> 00:39:44,800
They call FBA fulfillment center.
So this is more of a warehouse,

719
00:39:45,910 –> 00:39:49,300
so you can use this to ship to
pretty much anywhere like case packs.

720
00:39:49,300 –> 00:39:50,890
You’re not going to ship individual units,

721
00:39:51,850 –> 00:39:55,090
but they make it so that you can ship
into Amazon relatively affordably.

722
00:39:55,090 –> 00:39:58,330
You don’t have to pay inbound
placement fees, you just have to pay,

723
00:39:58,330 –> 00:40:01,300
I think it’s a dollar 70 a box plus
whatever the shipping charge is.

724
00:40:02,500 –> 00:40:07,450
So it actually ends up being relatively
economical to book those Amazon.

725
00:40:07,450 –> 00:40:09,940
And then Amazon will also
have it on auto replenishment,

726
00:40:09,940 –> 00:40:14,200
so it’ll actually drip in as
it sees fit too. So for me,

727
00:40:14,200 –> 00:40:15,190
most of the year,

728
00:40:15,190 –> 00:40:18,490
it makes it really easy if I have stuff
in a WD where I don’t have to think

729
00:40:18,490 –> 00:40:21,340
about inventory planning as much
because I know the inventory is kind of

730
00:40:21,340 –> 00:40:24,040
dripping in. Maybe I’ll think about
it from an ordering perspective,

731
00:40:24,040 –> 00:40:26,110
but not like a what’s in FBA perspective.

732
00:40:26,710 –> 00:40:30,190
But in Q4 I’ve manage it definitely a
lot more head on because moments can

733
00:40:30,190 –> 00:40:31,690
change thousands of units,

734
00:40:33,280 –> 00:40:37,990
but when it comes to booking
appointments and getting a

735
00:40:37,990 –> 00:40:38,500
truck,

736
00:40:38,500 –> 00:40:42,940
you might not be able to get that truck
in Q4 and a WD will just seamlessly send

737
00:40:42,940 –> 00:40:44,740
it. I’m not saying it’s going to perfect.

738
00:40:44,740 –> 00:40:46,600
I’m not saying it’s going
to be great necessarily,

739
00:40:47,380 –> 00:40:51,250
but it’s another tool where you can
get your inventory in that might beat a

740
00:40:51,250 –> 00:40:53,020
truck potentially as well.

741
00:40:54,280 –> 00:40:57,790
Great, great. Totally makes sense. Love
that. Well, tell us about Innovate.

742
00:40:58,570 –> 00:41:01,630
Like I said, some trusted friends of mine,

743
00:41:01,630 –> 00:41:05,620
some leading influencers in the space,

744
00:41:05,860 –> 00:41:07,960
say Innovate’s one of the best.
I’m speaking there this year.

745
00:41:07,960 –> 00:41:09,250
I’m really stoked about that.

746
00:41:09,250 –> 00:41:11,770
I can’t wait to hang in New
York with you and your team,

747
00:41:12,460 –> 00:41:15,460
but tell us about Innovate. Why is it
so special? What’s going down this year?

748
00:41:15,460 –> 00:41:18,430
Why should top sellers plan to attend?

749
00:41:18,490 –> 00:41:22,090
Yeah, so this is our seventh year, which
is, I can’t even believe I’m saying it.

750
00:41:23,410 –> 00:41:27,130
What makes our show special I guess is
a couple things is one, first of all,

751
00:41:27,130 –> 00:41:30,880
the show started completely
organically. It started up as a meetup,

752
00:41:31,870 –> 00:41:36,080
but seven or eight years ago for people
just trying to learn how to sell online.

753
00:41:36,080 –> 00:41:36,950
And I was one of them.

754
00:41:37,700 –> 00:41:40,220
My partner Jared started it and
I started running it with him.

755
00:41:40,220 –> 00:41:43,580
And then at some point it
just kept growing and growing
and growing in New York

756
00:41:43,580 –> 00:41:47,930
City and we decided to put on a conference
and we had a little basement for a

757
00:41:47,930 –> 00:41:50,330
hundred people and cut to today,

758
00:41:51,230 –> 00:41:54,230
this is our seventh one and we’re going
to have over 700 people this year.

759
00:41:55,130 –> 00:41:57,710
And it’s just grown to be
this massive, massive event.

760
00:41:58,670 –> 00:42:03,650
Something that I think really sets
us apart is a lot of these shows or

761
00:42:03,650 –> 00:42:08,480
events are put on by either event
companies or service providers or people

762
00:42:08,480 –> 00:42:13,370
who just don’t really know who they want
to get to speak at the event where for

763
00:42:13,370 –> 00:42:16,610
us, we know we have a lot of friends,

764
00:42:17,300 –> 00:42:18,410
we have a lot of connections,

765
00:42:18,410 –> 00:42:20,630
and we’re able to get really
the people that we want to see,

766
00:42:20,630 –> 00:42:25,400
speak and get them to talk about the
things we want to see them talk about. So

767
00:42:25,850 –> 00:42:29,330
we’re all sellers and we’re just like,
Hey, we’re interested in TikTok, great,

768
00:42:29,330 –> 00:42:33,590
let’s get someone to talk about TikTok.
We’re interested in branding, great,

769
00:42:33,590 –> 00:42:35,960
we’ll get someone to talk about
branding, whatever we’re interested in,

770
00:42:35,960 –> 00:42:37,730
whatever the hot topic is to us,

771
00:42:38,090 –> 00:42:39,950
we’re going to get the experts
to come talk about that.

772
00:42:39,950 –> 00:42:44,480
And we’re going to get mostly actual
operators and not as much service

773
00:42:44,480 –> 00:42:47,210
providers to talk. People are
actually doing it themselves.

774
00:42:47,210 –> 00:42:50,870
Running these businesses will tell you
about what they’re doing specifically,

775
00:42:52,880 –> 00:42:54,950
I’ll say, and we get all different kinds.

776
00:42:55,190 –> 00:43:00,050
So some people will get the
aspirational guys who are doing a

777
00:43:00,050 –> 00:43:01,790
billion dollars and we’ve
got a couple of those,

778
00:43:02,060 –> 00:43:05,480
but then some of the people doing five
to 10 million are really in the weeds and

779
00:43:05,480 –> 00:43:06,800
they’ve got great things to offer too.

780
00:43:07,130 –> 00:43:10,610
So we try to get a really good mix of
platforms and people that are really doing

781
00:43:10,610 –> 00:43:14,900
different things just exceptionally
well and getting them to talk and share

782
00:43:14,900 –> 00:43:16,730
their secrets where they
may not normally do. So.

783
00:43:18,320 –> 00:43:22,910
You can generally tell an event
that is run by just an event

784
00:43:22,910 –> 00:43:27,890
company where their primary goal
is how do we profit from this

785
00:43:27,890 –> 00:43:31,520
event? And obviously if you run an event,
you want to turn a profit, but goal,

786
00:43:31,530 –> 00:43:31,550
I.

787
00:43:31,550 –> 00:43:34,970
Wish that was my primary goal. What’s
that? I wish that was my primary goal.

788
00:43:36,860 –> 00:43:37,430
But for you guys,

789
00:43:37,430 –> 00:43:41,660
it’s like what do I want to learn and
what is going to give me an edge in the

790
00:43:41,660 –> 00:43:46,040
coming months and coming
year for my brand?

791
00:43:46,040 –> 00:43:49,130
And so this is put on by
sellers, run by sellers,

792
00:43:49,160 –> 00:43:51,740
curated by sellers,

793
00:43:51,740 –> 00:43:54,470
and these are just hot topics.

794
00:43:54,680 –> 00:43:57,920
And even the occasional service
provider like myself, when we come in,

795
00:43:57,920 –> 00:44:01,430
it’s still like, Hey, this
is what sellers want to know.

796
00:44:01,430 –> 00:44:04,970
And I’m still in the weeds on a lot of
things, so can provide those insights.

797
00:44:04,970 –> 00:44:06,260
But yeah, it’s just been,

798
00:44:06,260 –> 00:44:10,700
it’s received top marks from
so many people that I trust
that I think you got to

799
00:44:10,700 –> 00:44:14,630
make it a must attend event. And
also the venue is cool, right?

800
00:44:14,750 –> 00:44:16,010
I love New York City. Of course.

801
00:44:16,310 –> 00:44:18,590
Did you guys on one of the
P Pier 67 or something.

802
00:44:18,590 –> 00:44:21,710
Like that? Yeah, it’s amazing venue.

803
00:44:21,710 –> 00:44:25,310
It’s right on the water and
it overlooks the Hudson River.

804
00:44:26,210 –> 00:44:29,750
And last year we opened the windows and
just get this beautiful breeze coming

805
00:44:29,750 –> 00:44:32,790
in. It was really spectacular.
The food is great.

806
00:44:33,570 –> 00:44:34,770
We’ve done this for seven years.

807
00:44:34,770 –> 00:44:37,470
This is the first time we were doing a
venue three years in a row because we

808
00:44:37,470 –> 00:44:41,730
just loved it so much that it was
like, we got to keep doing this here.

809
00:44:42,690 –> 00:44:43,950
So it’s a great venue.

810
00:44:43,950 –> 00:44:48,000
And something else too for us
is like the timing is important.

811
00:44:48,630 –> 00:44:52,380
It’s just before Q4 where there’s
still time to make changes.

812
00:44:52,380 –> 00:44:55,440
You might need to get involved
to get things together.

813
00:44:57,360 –> 00:45:00,600
If it was a little bit later, it
could be problematic or earlier,

814
00:45:01,440 –> 00:45:03,690
maybe it won’t be the most
updated and advanced content,

815
00:45:03,690 –> 00:45:05,460
but this is just before Q4 hits,

816
00:45:05,460 –> 00:45:09,180
so you got time to really get things
together and have a perfect q4.

817
00:45:10,470 –> 00:45:14,610
So the timing is strategic,
take advantage of it, Brandon,

818
00:45:14,610 –> 00:45:17,280
where can people find out more
and where can they register?

819
00:45:17,530 –> 00:45:21,930
So you can register at Innovate
Show, that’s our website.

820
00:45:22,290 –> 00:45:26,010
And you can see all of our speakers
that we have there, including of course,

821
00:45:26,010 –> 00:45:30,930
Ezra Firestone, who’s amazing, who
I’m super excited for as well as,

822
00:45:30,930 –> 00:45:33,270
and I think I made that connection.
I don’t want to take too much. Yes.

823
00:45:34,080 –> 00:45:37,290
Absolutely, dude. He’s legendary.
He’s so good. I know you know that.

824
00:45:37,290 –> 00:45:39,660
But for those that have not heard Ezra,

825
00:45:40,050 –> 00:45:42,180
that’s worth a trip to
see him live and in.

826
00:45:42,210 –> 00:45:44,970
Person. Great. Absolutely. And
we’ve got a bunch of others too,

827
00:45:44,970 –> 00:45:49,320
including Evan Dash, who’s not
as known in the D two C space,

828
00:45:49,320 –> 00:45:51,840
but literally runs the
Dash Home Appliances,

829
00:45:51,840 –> 00:45:55,620
which is like a billion
dollar brand, just tremendous.

830
00:45:55,620 –> 00:45:56,790
They’re in every retailer.

831
00:45:56,790 –> 00:46:00,810
And something that’s really unique to
them is they’ve started within the last 10

832
00:46:00,810 –> 00:46:01,440
years or so.

833
00:46:01,440 –> 00:46:04,500
And I don’t think there’s
another kitchenware brand
out there that’s ever done

834
00:46:04,800 –> 00:46:06,390
anything like that recently.

835
00:46:07,290 –> 00:46:10,680
So just some really amazing
people that I’m excited for.

836
00:46:11,910 –> 00:46:12,960
And like I said,

837
00:46:12,960 –> 00:46:15,570
I’m a seller and I get excited about
these people and what they’re talking

838
00:46:15,570 –> 00:46:15,900
about.

839
00:46:15,900 –> 00:46:20,820
So I sit through most of the
sessions as best I can or watch them

840
00:46:20,820 –> 00:46:24,330
after. But yeah, it’s just
a great event. But yeah,

841
00:46:24,330 –> 00:46:25,560
if you can visit Innovate show,

842
00:46:25,560 –> 00:46:29,550
you can get a ticket and I’ll drop
you a coupon if you want to put that

843
00:46:29,550 –> 00:46:30,360
somewhere, if you want to.

844
00:46:30,360 –> 00:46:31,890
Amazing. Yep, I’ll put it
in the show notes as well.

845
00:46:32,030 –> 00:46:34,980
And yeah, you can use that
coupon and register as well.

846
00:46:35,880 –> 00:46:40,740
Innovate Show, be there. Can’t wait
to hang out in New York City. Brandon,

847
00:46:40,770 –> 00:46:44,010
how else can people follow you?
So are you active on socials,

848
00:46:44,010 –> 00:46:46,380
you want to connect with people on
LinkedIn or Twitter or anything.

849
00:46:46,380 –> 00:46:49,200
Like that? Yeah, you can find me on
any of the socials. I’m on LinkedIn,

850
00:46:49,200 –> 00:46:53,220
I’m on Twitter. I don’t really
post very much. I’m just that guy,

851
00:46:53,220 –> 00:46:56,640
but I am there, so if you want to
connect, ask a question or whatever,

852
00:46:56,640 –> 00:47:00,330
you can definitely find
me there. Yeah. But yeah,

853
00:47:00,600 –> 00:47:01,980
I wouldn’t expect too
many postings from me.

854
00:47:04,110 –> 00:47:05,130
Keep those expectations low.

855
00:47:05,310 –> 00:47:05,910
It’s.

856
00:47:05,910 –> 00:47:09,070
Quality, not quantity, but
It’s brand Fuhrmann.

857
00:47:09,090 –> 00:47:11,610
So it’s F-U-H-R-M-A-N-N. Yes.

858
00:47:11,610 –> 00:47:15,240
Two ads as you’re searching on the socials
defined, Brandon. And so with that,

859
00:47:15,240 –> 00:47:17,850
Brandon, this has been awesome and
thank you for dropping knowledge.

860
00:47:17,850 –> 00:47:22,110
Thank you for the time and look
forward to seeing you in New York City

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00:47:22,440 –> 00:47:26,250
soon. Great. Thanks for having
me. Awesome. And as always,

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00:47:26,250 –> 00:47:29,530
thank you for tuning in.
We’d love to from you,

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00:47:29,530 –> 00:47:31,960
what would you like to hear more of on
the show? If you liked this episode,

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00:47:31,960 –> 00:47:32,920
if this was helpful for you,

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please share this with someone
else who would benefit from it.

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00:47:36,820 –> 00:47:40,180
And if you’ve not left us or view
on iTunes, we’d love that as well.

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00:47:40,600 –> 00:47:42,700
And with that, until next
time, thank you for listening.

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00:47:42,880 –> 00:47:46,960
This episode of the E-Commerce Evolution
podcast is brought to you by firmat.

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00:47:47,320 –> 00:47:52,300
Forma is the AI native commerce platform
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that adapt in real time to
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as well as Premier Agency partners for
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optimization tools like
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and conversational data
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00:48:27,580 –> 00:48:31,090
impact and tailor every
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yourself@commerce.com.