eCommerce Evolution is hosted by Brett Curry, CEO of OMG Commerce. Tune in for fresh interviews with the merchants, vendors, and experts shaping the eCommerce industry. We take an in-depth look at what's new and what's next in eCommerce.
Scaling an eCommerce brand isn’t just about ads, creatives, or new channels. Often, the biggest growth unlock comes from how you treat customers after the purchase. In this episode...
Scaling paid ads isn’t just about better creatives or media buying tweaks. Often, the real unlock is what happens after the click. In this episode of eCommerce Evolution, Brett...
AI in eCommerce marketing isn’t about “better prompts” anymore, it’s about better systems. Brett sits down with returning guest Russ Henneberry (TheClick.ai, co-author of Digital Marketing for Dummies) to...
Creative volume isn’t the unlock. Better messaging is. In this episode of eCommerce Evolution, Brett sits down with Nate Lagos (CMO of Adapt Naturals, former Head of Growth at...
In this episode, host Brett Curry discusses seven essential habits that successful brands adopt, which struggling brands often overlook. He dives deep into the importance of measuring actionable metrics,...
Black Friday just got more interesting. While most brands were bracing for skyrocketing ad costs and fierce competition, something unexpected happened during BFCM 2025—and it’s reshaping how smart brands...
This is a recording from AMZ Innovate 2025 in New York City. Brett Curry breaks down why YouTube is a fundamentally different growth channel than Meta, TikTok, or Amazon...
When Beav Brodie was handed his wife’s purple diaper bag to carry around town, he knew something had to change. As a tattooed, custom car-building dad, that bag just...
Think you’ve maxed out your paid advertising? Think again. In this episode, Miranda Pettinger (365 Holdings/Cuddle Clones) shares how she scaled AppLovin from zero to $80,000/day in just 7...
At the start of Q4, OMG Commerce founder Brett Curry hosts a special Last-Minute Levers masterclass to help brands maximize performance during the busiest shopping season of the year....
Are you spending more on ads but getting less in return? You’re not alone. In this eye-opening conversation, Preston Rutherford, co-founder of Chubbies (which achieved a nine-figure exit and...
What happens when a trial attorney who spent his days in courtrooms becomes the CEO of one of the fastest-growing premium tool belt companies online? Connor Crook’s journey from...
Amazon’s 2025 Prime Day was a wake-up call for sellers – the four-day format killed urgency, lightning deals lost their punch, and profitability took a hit across the board....
When most DTC brands think about scaling, they focus on optimizing Facebook ads or expanding to new digital channels. But Jared Mehr helped build something different at Pura Vida—a...
Amazon enforcement has reached unprecedented levels in 2024. Even 8 and 9-figure sellers are getting suspended, and Amazon’s “two strikes and you’re out” policy means there’s virtually no room...
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