eCommerce Fastlane

Hosted BySteve Hutt

Shopify Experts Share Strategies for Acquisition, Conversion, Retention | Grow Your Shopify Store with DTC Marketing Tips with Steve Hutt, the host of eCommerce Fastlane – your go-to podcast for proven strategies and actionable insights to accelerate your Shopify store's growth. As a seasoned ecommerce entrepreneur, I'm passionate about empowering online retailers to boost traffic, conversions, and lifetime customer value. One reviewer described the show as having an "impressive level of content that is accessible for beginners, but even more rewarding for deep e-commerce experts who want to get into the weeds of marketing & operations and translate these strategies into actions." Since 2016, eCommerce Fastlane has been the pit-stop for Shopify entrepreneurs and marketers looking to thrive in the co...

eCommerce Fastlane | Unlocking Shopify Summer Editions 2025: Retail Innovations With Ray Reddy

eCommerce Fastlane
eCommerce Fastlane
eCommerce Fastlane | Unlocking Shopify Summer Editions 2025: Retail Innovations With Ray Reddy
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Welcome back to eCommerce Fastlane! I’m Steve Hutt, and today we’re diving into Shopify’s Summer Editions 2025—also known as the “Horizons” release.

If you’re new to Editions, here’s the quick scoop: every six months, Shopify rolls out a huge batch of updates—this summer’s release features over 150 enhancements spanning the entire platform. It’s their way of showcasing what’s new, what’s improved, and how they’re helping merchants like you stay ahead in today’s ever-evolving retail landscape.

Even in our digital-first world, 80% of commerce still happens in-store. Yet, so many brands are stuck juggling disconnected systems and clunky middleware. That’s why this year’s completely reimagined Shopify POS—version 10—caught my attention.

It’s not just a facelift; it’s a full transformation of what unified commerce can look like, packed with features designed to supercharge your retail journey and finally bridge the gap between online and in-person selling.

To unpack the details, I’m joined by Ray Reddy, Shopify’s VP of Product for Retail. Ray’s got a front-row seat to the evolution of omnichannel, and he’s here to share how POS 10 is unlocking new levels of efficiency, customization, and customer experience for brands of all sizes. Whether you’re running a single pop-up or hundreds of stores, you’ll hear firsthand how these updates can help you reduce friction, elevate your in-store game, and get a true 360-degree view of your customer.

 

Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome.

For more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog