eCommerce Fastlane

Hosted BySteve Hutt

Shopify Experts Share Strategies for Acquisition, Conversion, Retention | Grow Your Shopify Store with DTC Marketing Tips with Steve Hutt, the host of eCommerce Fastlane – your go-to podcast for proven strategies and actionable insights to accelerate your Shopify store's growth. As a seasoned ecommerce entrepreneur, I'm passionate about empowering online retailers to boost traffic, conversions, and lifetime customer value. One reviewer described the show as having an "impressive level of content that is accessible for beginners, but even more rewarding for deep e-commerce experts who want to get into the weeds of marketing & operations and translate these strategies into actions." Since 2016, eCommerce Fastlane has been the pit-stop for Shopify entrepreneurs and marketers looking to thrive in the co...

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eCommerce Fastlane | Why a Bootstrapped Product Guide Spends More on Bing Than Google (And Converts 3x Better)

September 15, 2026
Season 9
Episode 486
 eCommerce Fastlane 00:39:59
eCommerce Fastlane
eCommerce Fastlane
eCommerce Fastlane | Why a Bootstrapped Product Guide Spends More on Bing Than Google (And Converts 3x Better)
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Shoppers often choose your product on a comparison site before reaching Amazon or Shopify, and most brands never see it.

In this episode, Tigran Egoyan, Founder and Chief Growth Officer at BestChoice.guide, breaks down:

  • Why Microsoft Ads converted two to three times better than Google for high intent desktop shoppers
  • The dynamic landing page tactic that lifted conversion about 40%, and how Shopify catalogs can use it
  • What earns a sponsored top three placement, and why 100 near perfect reviews can qualify a new brand

Whether you’re a new Amazon brand or a category bestseller, this conversation delivers strategies you can test this week.

📝 Full show notes + resources: https://ecommercefastlane.com/podcast/episode-486/

Connect with us:

🐦 Twitter: https://twitter.com/stevenhutt/
💼 LinkedIn: https://www.linkedin.com/in/shutt/
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