eCommerce Fastlane

Hosted BySteve Hutt

Shopify Experts Share Strategies for Acquisition, Conversion, Retention | Grow Your Shopify Store with DTC Marketing Tips with Steve Hutt, the host of eCommerce Fastlane – your go-to podcast for proven strategies and actionable insights to accelerate your Shopify store's growth. As a seasoned ecommerce entrepreneur, I'm passionate about empowering online retailers to boost traffic, conversions, and lifetime customer value. One reviewer described the show as having an "impressive level of content that is accessible for beginners, but even more rewarding for deep e-commerce experts who want to get into the weeds of marketing & operations and translate these strategies into actions." Since 2016, eCommerce Fastlane has been the pit-stop for Shopify entrepreneurs and marketers looking to thrive in the co...

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eCommerce Fastlane | Multichannel Inventory: What Breaks When Shopify, Amazon, And TikTok Stop Talking

September 1, 2026
Season 9
Episode 484
 eCommerce Fastlane 00:44:21
eCommerce Fastlane
eCommerce Fastlane
eCommerce Fastlane | Multichannel Inventory: What Breaks When Shopify, Amazon, And TikTok Stop Talking
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Selling on Shopify, Amazon, and wholesale but still running inventory from spreadsheets? That disconnect is quietly costing your product brand time, money, and customers.

In this episode, Ben Hussey, Co-CEO at Katana, breaks down:

– Why connected multichannel starts with one source of truth for stock, orders, and available-to-sell inventory
– How Katana customers cut order processing time 25% in six months, with one finding $40,000 in unknown inventory
– How AI replenishment and Katana’s MCP let you forecast demand and query live inventory using Claude or ChatGPT

Whether you’re doing $500K a year on two channels or $10 million across five, this conversation delivers strategies you can test this week.

📝 Full show notes + resources: https://ecommercefastlane.com/podcast/episode-484/

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