eCommerce Fastlane

Hosted BySteve Hutt

Shopify Experts Share Strategies for Acquisition, Conversion, Retention | Grow Your Shopify Store with DTC Marketing Tips with Steve Hutt, the host of eCommerce Fastlane – your go-to podcast for proven strategies and actionable insights to accelerate your Shopify store's growth. As a seasoned ecommerce entrepreneur, I'm passionate about empowering online retailers to boost traffic, conversions, and lifetime customer value. One reviewer described the show as having an "impressive level of content that is accessible for beginners, but even more rewarding for deep e-commerce experts who want to get into the weeds of marketing & operations and translate these strategies into actions." Since 2016, eCommerce Fastlane has been the pit-stop for Shopify entrepreneurs and marketers looking to thrive in the co...

eCommerce Fastlane | Glossier’s Former CTO on Why Your AI Doesn’t Actually Know Your Business

eCommerce Fastlane
eCommerce Fastlane
eCommerce Fastlane | Glossier's Former CTO on Why Your AI Doesn't Actually Know Your Business
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Your AI tools don’t actually know your ecommerce business, and that’s why the answers sound confident but the numbers are wrong.

In this episode, Bryan Mahoney, former Glossier CTO and now Co-Founder & CEO of Chord, breaks down:

  • Why a data context layer can make your existing AI tools up to 5x more effective without switching models
  • How brands move from fact-checking AI against dashboards to trusting conversational AI as their primary interface
  • The “buy then build” approach to replacing 25 point solutions with one trusted data foundation

Whether you’re doing $2M or $20M+ in revenue, this conversation delivers strategies you can test this week.

📝 Full show notes + resources: https://ecommercefastlane.com/podcast/episode-476/

Connect with us:

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💼 LinkedIn: https://www.linkedin.com/in/shutt/
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