Hosted BySteve Hutt

Shopify Experts Share Strategies for Acquisition, Conversion, Retention | Grow Your Shopify Store with DTC Marketing Tips with Steve Hutt, the host of eCommerce Fastlane – your go-to podcast for proven strategies and actionable insights to accelerate your Shopify store's growth. As a seasoned ecommerce entrepreneur, I'm passionate about empowering online retailers to boost traffic, conversions, and lifetime customer value. One reviewer described the show as having an "impressive level of content that is accessible for beginners, but even more rewarding for deep e-commerce experts who want to get into the weeds of marketing & operations and translate these strategies into actions." Since 2016, eCommerce Fastlane has been the pit-stop for Shopify entrepreneurs and marketers looking to thrive in the co...

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eCommerce Fastlane | The Hidden Revenue Leak Sitting on Your Shopify Collection Pages

June 23, 2026

Season 9

Episode 471

00:27:50

eCommerce Fastlane

eCommerce Fastlane | The Hidden Revenue Leak Sitting on Your Shopify Collection Pages

00:00 / 00:27:50

Sorting your Shopify collection pages by bestsellers feels smart, but it quietly buries your highest margin products and leaks revenue.

In this episode, Julia Wawrzynek, Marketing Manager at Sortwise, breaks down:

Why sorting for profit beats sorting for popularity, and how to surface high margin products without a clearance bin look
The two metrics that prove your merchandising is working: click through rate by position and revenue per view (RPV)
A 24 hour audit you can run from your phone to clear dead weight out of your top product slots

Whether you’re doing $50K months or $500K months, this conversation delivers collection merchandising moves you can test this week.

📝 Full show notes + resources: https://ecommercefastlane.com/podcast/episode-471/

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💼 LinkedIn: https://www.linkedin.com/in/shutt/
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