eCommerce Fastlane

Hosted BySteve Hutt

Shopify Experts Share Strategies for Acquisition, Conversion, Retention | Grow Your Shopify Store with DTC Marketing Tips with Steve Hutt, the host of eCommerce Fastlane – your go-to podcast for proven strategies and actionable insights to accelerate your Shopify store's growth. As a seasoned ecommerce entrepreneur, I'm passionate about empowering online retailers to boost traffic, conversions, and lifetime customer value. One reviewer described the show as having an "impressive level of content that is accessible for beginners, but even more rewarding for deep e-commerce experts who want to get into the weeds of marketing & operations and translate these strategies into actions." Since 2016, eCommerce Fastlane has been the pit-stop for Shopify entrepreneurs and marketers looking to thrive in the co...

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eCommerce Fastlane | Your Conversion Rate Is Lying to You: The 4 Numbers That Actually Predict Revenue

June 11, 2026
Season 9
Episode 468
 eCommerce Fastlane 00:48:49
eCommerce Fastlane
eCommerce Fastlane
eCommerce Fastlane | Your Conversion Rate Is Lying to You: The 4 Numbers That Actually Predict Revenue
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Your conversion rate is lying to you. If you’re scaling a Shopify brand and treating CRO as a single number, this episode rebuilds how you diagnose what’s actually broken on your site.

In this episode, Anthony Morgan, founder and CEO of Enavi, breaks down:

  • Why the “intra-site funnel” beats conversion rate, with target baselines at every step: landing to product view, add to cart, and checkout
  • How Grubbly Farms lifted subscription take rate from 15% to 45% without raising churn
  • The “besides price” survey trick that uncovers the real friction killing your add-to-cart rate

Whether you’re doing $10K months or $10M years, this conversation delivers strategies you can test this week.

📝 Full show notes + resources: https://ecommercefastlane.com/podcast/episode-468/